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London Metropolitan University

Fashion Marketing and Journalism

UCAS Code: NP5M

Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements


A level

B,B,C

Typical offer BBC (112 points from A levels to include at least 72 points from two A levels in a business-related subject.)

Access to HE Diploma

M:30,P:15

Access to Higher Education Diploma in a relevant subject is acceptable for entry. You will need 60 credits overall with 45 at Level 3 and 15 credits at Level 2 with passes in Level 2 Maths and Communication units. QAA accredited course required.

International Baccalaureate Diploma Programme

28

A minimum of 15 points at the higher level and a minimum of 4 points in English and Maths at standard level.

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

DMM

Scottish Higher

C,C,C,C,D,D

A minimum of 114 UCAS points to include four passes at Higher level.

UCAS Tariff

112
91%
Applicants receiving offers

About this course


This course has alternative study modes. Contact the university to find out how the information below might vary.

Course option

3years

Full-time | 2019

Other options

4 years | Part-time | 2019

Subjects

Marketing

Journalism

**Why study this course?**

This undergraduate degree gives you the opportunity to study with experienced journalists and marketeers in the heart of London’s buzzing fashion scene. As industry experts, they’ll help you develop all the skills, knowledge and contacts you need for a career in fashion journalism. You’ll also gain first-hand experience of the industry during a work placement with some of the leading names in fashion marketing and journalism. Our journalism Tumblr page contains great information on what you can expect to get up to as part of your studies.

In the most recent Destinations of Leavers from Higher Education (DLHE) survey, 100% of all 2017 graduates from this course were in work or further study within six months.

**More about this course**

This degree course is designed to give you an in-depth understanding of the fashion industry and help you develop the writing, broadcasting and multimedia communication skills you need to forge a successful career. You’ll cover all aspects of the industry, from historical and theoretical backgrounds of journalism to international fashion strategy. You’ll also gain a solid grounding in media law – vital for a career in journalism - as well as first-hand knowledge of how the fashion business works.

Taught by practicing journalists and skilled marketers in the vibrant heart of London, you’ll gain all the skills required to write compelling academic essays, analyse and present marketing strategy and curate your own fashion blog.

To expand your skills, you’ll also undertake a work placement where you’ll develop the practical experience and industry contacts you need to get a head-start in your career. In addition, you'll discover what working in the industry is really like during news days, as you’ll practise working under the same pressure as media professionals. You'll also have the opportunity to develop your skills and study abroad, thanks to our partnership with a number of international universities.

On graduation, you’ll leave with all the relevant knowledge and skills you need for a career in fashion marketing and journalism. For more information, visit the Holloway Express, our independent news website run by London Metropolitan University’s journalism students. Alternatively, check out our Tumblr blog for news from staff, students and alumni of London Metropolitan University’s journalism subject area.

**What our students say**

"London Met's Fashion Marketing and Journalism course provided me with invaluable copywriting and research skills along with a solid understanding of the UK media landscape and fashion industry which I was able to successfully apply to a range of diverse work experiences in fashion PR and digital communications."
Gaia de Siena, 2013

"My fashion marketing and journalism degree is very unique, a lot of universities don't combine these two subjects. This impresses my employers as it's an unusual and impressive combination of subjects. It's great to understand and be able to analyse each and every brand you come across - who their target audience is and why they position themselves in a certain way. There's a reason behind every campaign and move etc. The journalism side has taught me how to approach publications when pitching story ideas, which has led to articles being published as well as being the Fashion Editor of my own online magazine (Navy Magazine) with fellow London Met Journalism students!"
Laura Allbones, 2016

Modules

Year 1 modules include:

Fashion History and Concepts (core, 30 credits)
Journalism: History and Ideas (core, 30 credits)
Practical Journalism (core, 30 credits)
Principles and Practice in Marketing (core, 30 credits)

Year 2 modules include:

Fashion Branding and Journalism (core, 30 credits)
Media Law and Ethics; Public Administration (core, 30 credits)
Newsroom Production (core, 30 credits)
Fashion Buying and Merchandising (option, 30 credits)
Journalism Work Placement (option, 15 credits)
Learning through Work (option, 15 credits)
Online Fashion Retailing (option, 15 credits)
Styling and Journalism (option, 15 credits)
The Regulation of Business Creations (option, 15 credits)

Year 3 modules include:

Broadcast Journalism (core, 30 credits)
Creating Packages (core, 30 credits)
Fashion Journalism Project (alternative core, 30 credits)
Journalism Project (alternative core, 30 credits)
Arts Journalism (option, 15 credits)
Fashion Writing and Reporting (option, 15 credits)
Global Fashion Strategy (option, 15 credits)

Assessment methods

You'll be assessed through reports, essays, exams, group work and individual portfolio work.

Tuition fees

Select where you currently live to see what you'll pay:

England
£9,250
per year
EU
£9,250
per year
Northern Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

Holloway

Department:

Creative Technologies and Digital Media

TEF rating:

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What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

66%
low
Marketing

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Teaching and learning

62%
Staff make the subject interesting
82%
Staff are good at explaining things
70%
Ideas and concepts are explored in-depth
74%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

65%
Library resources
84%
IT resources
77%
Course specific equipment and facilities
43%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

Who studies this subject and how do they get on?

89%
UK students
11%
International students
36%
Male students
64%
Female students
62%
2:1 or above
29%
Drop out rate

Journalism

Sorry, no information to show

This is usually because there were too few respondents in the data we receive to be able to provide results about the subject at this university.


Who studies this subject and how do they get on?

68%
UK students
32%
International students
32%
Male students
68%
Female students
74%
2:1 or above
22%
Drop out rate

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£20,400
med
Average annual salary
100%
high
Employed or in further education
99%
high
Employed in a role where degree was essential or beneficial

Top job areas of graduates

What do graduate employment figures really tell you?

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

Journalism

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£20,000
high
Average annual salary
97%
high
Employed or in further education
100%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

What do graduate employment figures really tell you?

Journalism roles are very sought after, and competition fierce, and with the Internet disrupting business models, this is likely to continue. It's not impossible to get into roles with a first degree — quite a few do - but they can often be insecure or on a freelance basis, and a lot of jobs in journalism go to postgraduates. Unpaid work is not the norm for new journalists, but it’s rather more common than for other roles, as personal contacts and work experience are important ways for would-be journalists to get their target jobs. The skills you can gain from a journalism degree can be useful in a range of industries, and so grads from these courses can be found in a wide range of jobs - first degree graduates often get jobs in marketing and PR where their skills at drafting copy to deadlines are appreciated. London tends to dominate the jobs market for journalism graduates - a quarter of journalism graduates went to work there - but 2015 graduates found opportunities elsewhere, particularly in larger cities with good local media.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Marketing

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£19k

£19k

£23k

£23k

£25k

£25k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Journalism

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£16k

£16k

£18k

£18k

£25k

£25k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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Course location and department:

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

We calculate a mean rating of all responses to indicate whether this is high, medium or low compared to the same subject area at other universities.

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This information is from the Higher Education Statistics Agency (HESA).

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here