What students say about marketing
I study marketing management. One great thing about the course is its application to the real world. One module required us to create a product, write up a business plan and pitch it to a panel of professional judges (similar to Dragon's Den). The group that performed the best even won 1000 in start-up money, and previous winners have gone on to actually run these businesses. Assessment methods are mostly reports, essays and exam-based, with the occasional presentation or pitch.1st year, De Montfort University
The amount of teaching we receive covers a lot of the key information we need, but it also allows for your own individual thinking and research. You learn different aspects of your degree from perspectives you would never think to look from and really opens your eyes to the world. The content is very specific to the course, but branches out to other topics which allows you to broaden your way of thinking. We are lucky to be able to have a varied way of submitting work. whether that be essays, presentations, videos, exams etc, therefore we get a lot of experience in different ways of presenting our ideas.1st year, University of Westminster
Supervised teaching only takes up a small part of your week, and you are expected to learn by yourself as much as possible. The advertising and marketing communications course is very focused on practical experience and employability, which I think is very good for a student. In the first year I have had only one exam, while for the other two units I had essays, presentations, case studies and practical reports.1st year, University of Bedfordshire
What you need to get on a course
Subjects you need
A-levels (or equivalent) usually required
- No Specific Requirements
Useful to have
- Business studies
- Media studies
Here's a guide to what to expect from the application process - also check individual university entry requirements, as these may differ.
- January application
- October application
- Personal statement
- Entry test
- Work experience
Personal statement advice
Whatever subject you're studying, here are 10 things to be certain to include in your Ucas personal statement to get the attention of university admissions tutors...
Search for marketing courses
Find all the different courses on offer for this subject - from courses covering specialist areas of study to combined or related options.
Popular specialist areas
There aren’t any courses covering specialist areas of study available for this subject yet.
Popular combined courses
There aren’t any combined course options available for this subject yet.
- Chartered Institute of Marketing (CIM)
- Chartered Institute of Management Accountants (CIMA)
- Association to Advance Collegiate Schools of Business (AACSB)
- EFMD Quality Improvement System
- Chartered Management Institute (CMI)
- Association of Chartered Certified Accountants (ACCA)
- Chartered Institute of Public Finance & Accountancy (CIPFA)
- British Psychological Society (BPS)
- Chartered Institute of Public Relations (CIPR)
- Institute of Chartered Accountants in England and Wales (ICAEW)
- Business, finance and related associate professionals
- Sales assistants and retail cashiers
- Sales, marketing and related associate professionals
Longer term career paths
Jobs where this degree is useful
- Market researcher
- Retail manager
- Advertising executive
Other real-life job examples
- Conference manager
- Merchandise planner or buyer
- Business sales executive
What employers like about this subject
A degree in marketing can help to develop skills in the theory and practice of marketing; in how to identify market opportunities; how to anticipate and develop customer demand and how to communicate with and influence customers. You can also develop useful transferable skills in numeracy, communication, thinking creatively and solving problems, and in critical thinking and constructing coherent arguments. The UK has a thriving marketing industry, and many companies have their own marketing departments, so you can find marketing graduates all over the economy, not just in the marketing and advertising industry itself, but in fashion, the food industry, tourism, the restaurant trade, sport, IT and universities.