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Kensington College of Business

Marketing

UCAS Code: N143

Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements


A level

B,B,C

Access to HE Diploma

D:15,M:30

HNC (BTEC)

P

HNC in Business gives entry on to year 2 BA (Hons) Business Management, subject to APL approval from the awarding body

HND (BTEC)

P

HND in Business gives entry on to year 3 BA (Hons) Business Management, subject to APL approval from the awarding body

International Baccalaureate Diploma Programme

26

Leaving Certificate - Higher Level (Ireland) (first awarded in 2017)

H3,H3,H3,H4

OCR Cambridge Technical Diploma

D*D*

OCR Cambridge Technical Extended Diploma

DMM

Pearson BTEC Level 3 National Diploma (first teaching from September 2016)

D*D*

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

DMM

Scottish Higher

B,B,B,B

UCAS Tariff

112
50%
Applicants receiving offers

About this course


Course option

3.0years

Full-time | 2020

Subject

Marketing

Marketing is often considered to be the 'glamorous' function within the business where high achievers 'hang out' and produce fantastic, creative and world changing advertising campaigns. Behind all of this exciting creativity lies a whole host of theory and concept which underpins the daily activities of each and every marketing team member.

With this degree you will develop a range of skills such as creativity, critical analysis, problem - solving, team - working and communication. It will also provide a firm grounding in all aspects of modern marketing and will prepare you for employment in this dynamic sector. Most marketing, promotions and advertising managers have a bachelor's degree in marketing or a related field.

Marketing Careers also include: Digital marketing, email marketing and social media marketing, brand management, international marketing, e-marketing, mobile marketing and print advertising.

This degree has been designed to cover the major parts of the courses covered by the Chartered Institute of Marketing (CIM), the Communications Advertising and Media Institute (CAM) and the Institute of Direct Marketing (IDM) as well as Google Analytics and Prince2. This means that with a minimum amount of additional study you can acquire a professional qualification in addition to your degree.

Graduates can take their broad - based marketing skills and knowledge a stage further by studying for an MBA which can help with career advancement or pursuit of additional job opportunities.

Modules

YEAR 1
Business Communications,
Business Management,
Introduction to Accounting,
Business Environment,
Fundamentals of IT,
Marketing Fundamentals.

YEAR 2
Business Law,
Management Accounting,
Human Resource Management,
Contemporary Issues in Management,
Market Research,
Market Planning and Control.

YEAR 3
Strategic Management,
Performance Management,
Financial Management,
Taxation,
Financial Reporting,
Auditing 2,
International Marketing,
E - Marketing
Marketing Communications.

Assessment methods

YEAR 1
Business Communications (100% assignment),
Business Management (100% assignment),
Introduction to Accounting (25% assignment, 75% exam),
Business Environment (100% assignment),
Fundamentals of IT (25% assignment, 75% exam),
Quantitative Studies (50% assignment, 50% exam) or
Marketing Fundamentals (100% assignment).

YEAR 2
Business Law (50% assignment, 50% exam),
Management Accounting (25% assignment, 75% exam),
Human Resource Management (100% assignment),
Contemporary Issues in Management (100% assignment),
Market Research (100% assignment),
Market Planning and Control (100% assignment).

YEAR 3
Strategic Management (50% assignment, 50% exam),
Performance Management (25% assignment, 75% exam),
Financial Management (25% assignment, 75% exam),
Taxation (25% assignment, 75% exam),
Financial Reporting (25% assignment, 75% exam),
Auditing 2 (25% assignment, 75% exam),
International Marketing (50% assignment, 50% exam),
E - Marketing (25% assignment, 75% exam)
Marketing Communications (100% assignment).

Tuition fees

Select where you currently live to see what you'll pay:

Channel Islands
£6,000
per year
England
£6,000
per year
EU
£6,000
per year
International
£6,000
per year
Northern Ireland
£6,000
per year
Scotland
£6,000
per year
Wales
£6,000
per year

The Uni


Course location:

Kensington College of Business

Department:

Business

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What students say


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After graduation


We don't have more detailed stats to show you in relation to this subject area at this university but read about typical employment outcomes and prospects for graduates of this subject below.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Marketing

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£11k

£11k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

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Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

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