Economics with Marketing
Goldsmiths, University of London
UCAS Code: L1N5 | Bachelor of Science (with Honours) - BSc (Hons)
Entry requirements
A level
Access to HE Diploma
Pass with 45 Level 3 credits including 30 Distinctions and a number of merits/passes in subject specific modules
International Baccalaureate Diploma Programme
With 3 Higher Level subjects at 655
Leaving Certificate - Higher Level (Ireland) (first awarded in 2017)
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
Scottish Advanced Higher
Scottish Higher
T Level
Each application will be considered on its individual merits. Where the T Level subject area does not directly match the degree programme being applied for, the personal statement and reference will be particularly important in demonstrating interest, enthusiasm and suitability for the subject.
UCAS Tariff
We've calculated how many Ucas points you'll need for this course.
About this course
Economists study how markets function. Marketing is about how to operate in markets. The Goldsmiths BA Economics with Marketing will help you develop crucial skills in both disciplines.
**Why study BSc Economics with Marketing at Goldsmiths**
- This unique course combines rigorous training in economic theory and applications with cutting-edge insights and techniques from marketing practice.
- Our economics teaching is pluralist and interdisciplinary, so you'll be able to understand which tools are useful when tackling different problems in the real world. Our marketing teaching uses perspectives from psychology, sociology and management to keep you at the frontier of marketing practice.
- You will learn in small groups and will be assigned a personal tutor during the three years of your undergraduate degree. Your tutor will meet regularly with you, follow your progress, and will be your first point of contact in our programme.
- London is the business and financial hub of the UK and you will have access to today’s best business leaders, economists, and policy practitioners.
- This degree will give you great flexibility in today’s competitive labour market: you can work in traditional economics jobs and in a range of management and marketing jobs that are looking for this unique set of skills. For example, you will be uniquely positioned for marketing jobs with a quantitative angle.
- Goldsmiths Economics graduates start careers in a wide range of jobs in consultancy, finance, data analysis, and government. Recent employers include Lloyds Bank, Deloitte, KPMG, CapGemini, Public Health England, Civil Service Fast Stream, Department for Transport. They also go on to postgraduate studies at top institutions in the UK and abroad. Institutions include Cambridge, LSE, New York University, King’s College London and Imperial College.
- Through the new Turing Scheme, you can spend half of your third year at a university in Europe. You'll attend modules, experience a different culture and academic environment, and you'll have the option of learning or improving a foreign language.
- You'll be part of the Institute of Management Studies, which is highly interdisciplinary and has academics researching not only in economics and marketing but also in management, business psychology, strategy, innovation and entrepreneurship. The Goldsmiths research community that you will come in contact with is in fact even larger and includes leading experts from Sociology, Psychology, Computing, Media Studies, History, Politics, Design and other departments teaching optional modules for our Economics degrees.
Modules
Year 1 (credit level 4)
In your first year, you'll study the following compulsory modules.
Introductory Economics
Mathematics for Economics and Business
Introduction to Marketing
Marketing Management
Identity, Agency & Environment 1
Identity, Agency & Environment 2
Year 2 (credit level 5)
In your second year, you'll study the following compulsory modules.
Intermediate Microeconomics
Intermediate Macroeconomics
Quantitative Economics
Applied Quantitative Economics
Consumer Behaviour
Product Innovation and Management
You’ll also choose either of the following modules:
History of Economic Ideas
or
Economic History
In addition, you will choose an optional module from the Institute of Management Studies. Choices include Accounting and Finance, Development Economics, Money, Banking and the Financial System, Entrepreneurial Behaviour, Brand Management, and Marketing Communications.
Year 3 (credit level 6)
In your third year, you'll take the following compulsory modules.
International Economics
Public Economics
Consumer Culture
Behavioural Economics
Optional modules
In your final year, you also choose 60 credits (2 to 4) of optional modules. 30 of these credits will be from modules that have a Marketing theme, and the other 30 will be from general Economics and Management modules from across the department. Recent examples have included:
Marketing Strategy
Digital Marketing and Social Media
Leadership and Talent Management
International Business
Innovation Case Studies
Project Management
Material Culture
Social Media, Crowdsourcing and Citizen Sensing
Psychology of Marketing and Advertising
Technology & Marketing
Marketing Analytics
Please note that due to staff research commitments not all of these modules may be available every year.
The Uni
Goldsmiths, University of London
Institute of Management Studies (IMS)
What students say
We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.
How do students rate their degree experience?
The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.
Marketing
Teaching and learning
Assessment and feedback
Resources and organisation
Student voice
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
Economics
Teaching and learning
Assessment and feedback
Resources and organisation
Student voice
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
After graduation
The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.
Sorry, no information to show
This is usually because there were too few respondents in the data we receive to be able to provide results about the subject at this university.
Economics
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
This is a degree in demand, as business increasingly needs workers who can examine and explain complex data. And yet the number of economics graduates fell by nearly 10% last year, which means demand is even greater. As so many economic grads go into banking and finance, it's not surprising that over half of all 2015's economics graduates who did go into work were working in London. And don't think it's just the finance industry that's interested in these graduates - there's a significant number who enter the IT industry to work with data as analysts and consultants. It's quite common for economics graduates to go into jobs such as accountancy and management consultancy which may require you to take more training and gain professional qualifications - so don’t assume you won’t have to take any more exams once you leave uni. And the incentive to take them, of course, is better pay, which will be on top of an already healthy average starting salary of over £30,000 for graduates working in the capital.
What about your long term prospects?
Looking further ahead, below is a rough guide for what graduates went on to earn.
Marketing
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£20k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
Economics
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£22k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
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Post-six month graduation stats:
This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.
It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.
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Graduate field commentary:
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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.
While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?
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