Artificial Intelligence in Digital Marketing
University of Derby
UCAS Code: I4N7 | Bachelor of Science (with Honours) - BSc (Hons)
Entry requirements
A level
Access to HE Diploma
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
UCAS Tariff
About this course
Artificial intelligence and marketing both use data to make informed decisions, making this a great course to get you ahead in the graduate job market. You’ll graduate with the skills to tackle some of the biggest challenges that society faces in terms of consumer behaviour, whilst applying your knowledge to offer future focused solutions.
**KEY FEATURES OF THE COURSE**
EMPLOYABILITY: Combining two subjects will boost your employability and give you knowledge and expertise in two subject areas, making you a more versatile graduate.
WORKING WITH INDUSTRY: Take advantage of our connections with employers on work placements and projects
SPECIALIST FACILITIES: Throughout your degree you will learn in a modern, flexible and supportive environment with access to specialist facilities
STUDY OPTIONS: Some modules within this course offer the chance to study abroad to gain a global marketing perspective
NO EXAMS: All assessment will be carried out through coursework, meaning there are no exams
**HOW YOU’LL LEARN:**
Teaching methods for this degree will be varied, interactive and engaging. You will take part in:
- Lectures and seminars — led by our own tutors as well as occasionally by guest speakers
- Individual and group-based practical assignments, such as creating advertising slogans, blogs, infographics, social media profiles, videos and TV commercials. Many of these will be for real company briefs
- Visits to exhibitions, trade fairs and companies
- Placements and internships
- Research projects
**YOUR CAREER:**
By completing a degree in Artificial Intelligence and Marketing, you will open up a huge range of job opportunities available to you once you graduate, including roles such as:
- Machine Learning Engineer
- Data Scientist
- Business Intelligence Engineer
- Robotics Engineer
- AI Research
- Brand Manager
Tuition fees
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The Uni
University of Derby
Department of Computing and Mathematics
What students say
We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.
How do students rate their degree experience?
The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.
Marketing
Teaching and learning
Assessment and feedback
Resources and organisation
Student voice
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
Artificial intelligence
Sorry, no information to show
This is usually because there were too few respondents in the data we receive to be able to provide results about the subject at this university.
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
After graduation
The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.
Marketing
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.
Artificial intelligence
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
Artificial intelligence is a very specialist subject taken by less than 100 people a year at the moment, so there is little reliable information available on graduate prospects - bear that in mind when you review the stats above. Graduates taking this type of subject are more likely than other computing graduates to go into further research. However, if you want to find out more specifically about the potential graduate outcomes of a specific course, it's a good idea to go on open days and talk to tutors about what previous graduates have gone on to do.
What about your long term prospects?
Looking further ahead, below is a rough guide for what graduates went on to earn.
Marketing
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£20k
£22k
£24k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
Artificial intelligence
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£23k
£25k
£31k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
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Post-six month graduation stats:
This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.
It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.
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Graduate field commentary:
The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show
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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.
While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?
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