Digital Marketing
Entry requirements
A level
UCB will accept A Level in General Studies for this course and will also take into consideration applicants who are studying an extended project.
Access to HE Diploma
You will need a minimum of 96 UCAS Tariff points. A minimum of 15 Level 3 credits at Distinction.
HNC (BTEC)
A relevant HNC or a foundation degree with 120 credits.
HND (BTEC)
A relevant HND or a foundation degree with 240 credits.
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
This can be achieved from either an Extended Diploma or a combination of smaller BTEC qualifications.
You will need a minimum of 96 UCAS Tariff points
T Level
A T-level graded Pass with a core component of grade C.
UCAS Tariff
Level 3 qualifications are accepted at UCB for entrance, a minimum of 96 UCAS Tariff points will be required. If you are unsure if your qualification is accepted call us on 0121 604 1040 or email [email protected].
About this course
**This course is accredited by the University of Warwick**
**OVERVIEW**
**Digital technology is changing our lives. It has also revolutionised the marketing landscape, challenging companies from all sectors to seek out graduates with the digital marketing know-how that is essential in modern day business. If you aspire to a career in the areas of marketing, media and digital technologies, our Digital Marketing course will give you the foundation to forge your way forward in the industry.**
Developing your awareness of the current practices and issues in today’s digital marketing environment, this course will give you an insight into the complex and dynamic nature of this field through the development of creative concepts, digital campaigns, critical analysis and how to measure digital effectiveness. Our range of optional modules will enable you to develop expertise in particular areas and enhance your skills.
Accredited by the Digital Marketing Institute (DMI), our Digital Marketing degree offers you opportunities to engage in real-life consultancy projects as well as gaining extensive real-world experience through an optional 48-week paid work placement, giving you a distinct advantage to help start your career. You'll also have access to our Digital Creative Studio, helping you get to grips with everything from video production to livestreaming and podcasting.
**WHY CHOOSE THIS COURSE?**
- **Work placement** – Gain invaluable real-world experience before you graduate by taking on an optional 48-week paid work placement
- **Practical application** – Apply your learning on consultancy projects, as well as having the chance to research and develop a new digital concept and work in our Digital Creative Studio
- **Industry approved** – Our marketing degree course is accredited by the Digital Marketing Institute (DMI), providing you with additional industry recognition
- **Enrichment** – Network with digital marketing agencies and professionals, hear from expert guest lecturers and visit firms within the marketing industry
**FACILITIES**
Students on our marketing courses have access to our Digital Creative Studio, featuring state-of-the-art facilities including a video production studio with 4K cameras and green screen technology. The studio also hosts audio podcasting, vision mixing and editing facilities, as well as a creative media and design lab with graphics tablets, high-spec computers and industry-standard media technology including Adobe Creative Cloud software.
If you want to set up your own business, our Enterprise Hive provides a wide range of start-up support, including incubation space, tailored mentoring from industry experts and networking opportunities.
**ACCREDITATIONS AND PARTNERSHIPS**
This course is accredited by the Digital Marketing Institute (DMI).
**PLACEMENTS**
Our course offers you the option of a paid 48-week work placement, during which you will not incur any tuition fees.
Employers we have worked with include Drakos DMC (Cyprus), Yiatros Group (Cyprus), The Sea Pines Resort (USA) and Wintech-group (Wolverhampton).
**CAREERS AND PROGRESSION**
Examples of careers you could pursue following this course:
- Digital marketer
- Social media manager
- Advertising account executive
- SEO specialist
- Pay-per-click (PPC) specialist
- Analytics manager
You could also progress onto one of our postgraduate courses at University College Birmingham.
- **Please refer to our website www.ucb.ac.uk for the latest updates to this course**
Modules
**YEAR 1**
- Fundamentals of Content Production
- The People Perspective
- Essentials of Marketing
- Understanding Audience
- Digital Toolkit
- Social Media Management
**YEAR 2**
- SEO and Digital Advertising
- UX Design
- Digital Content and Copy
- Campaign Planning
- Marketing Intelligence
Plus one option from:
- Advertising Psychology
- E-Commerce and Customer Experience Design
- Interactive Media
- Sales Management
**YEAR 3**
Work Placement (optional)
**YEAR 3/4**
- Strategic Marketing Management
- Marketing Analytics
- Managing Online Communities
Choose one option from:
- Marketing Final Major Project
- Research Project
Plus one option from:
- Advertising and Media Management
- Brand Management
- International Marketing
- Podcasting and Audio Production
Assessment methods
**Note: Indicative information only. Actual timetables and assessment regimes will be issued at your induction. Please be aware that methods of delivery for this course may be altered due to the ongoing Covid-19 pandemic – for the most up-to-date information, please refer to our website: www.ucb.ac.uk**
**ASSESSMENT**
Estimated breakdown of assessment for this degree course:
- **Coursework** – 68%
- **Practical assessment** – 24%
- **Written examinations** – 8%
Our teaching and assessment is underpinned by our Teaching, Learning and Assessment Strategy 2021-2024.
Tuition fees
Select where you currently live to see what you'll pay:
The Uni
University College Birmingham
Business School - BA/BSc
What students say
We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.
How do students rate their degree experience?
The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.
Marketing
Teaching and learning
Assessment and feedback
Resources and organisation
Student voice
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
After graduation
The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.
Marketing
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.
What about your long term prospects?
Looking further ahead, below is a rough guide for what graduates went on to earn.
Marketing
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£16k
£19k
£23k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
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Graduate field commentary:
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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.
While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?
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