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Swansea University

Marketing with a Year in Industry

UCAS Code: N502

Bachelor of Science - BSc

Entry requirements


A level

A,B,B-B,B,B

Excluding General Studies

Access to HE Diploma

D:18,M:18

Access Courses should be Business related

GCSE/National 4/National 5

GCSEs: Minimum of Grade C in Mathematics; and in English or Welsh Language.

International Baccalaureate Diploma Programme

33-32

To include a minimum of 5 in Standard English or 4 in Higher English

Minimum of 360 UCAS Points overall from higher level subjects

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

DDD-DDM

Welsh Baccalaureate - Advanced Skills Challenge Certificate (first teaching September 2015)

B

This qualification can be used in conjunction with 2 A levels or A level equivalent qualifications.

UCAS Tariff

120-128

We’ve calculated how many Ucas points you’ll need for this course.

100%
Applicants receiving offers

About this course


Course option

4years

Full-time | 2018

Subject

Marketing

Our BSc Marketing provides a solid grounding in marketing principles and key management disciplines, which are deemed essential to business management. This programme combines marketing strategy and several contemporary topics of consumer behaviour, marketing research, international marketing and digital marketing, equipping you to think critically about marketing and helping you make informed strategic decisions. It is perfect for those wanting to pursue a dynamic and successful career in marketing.Marketing at Swansea University is currently recognised for its quality research, ranking at 14th in the UK (Complete University Guide 2018). As a student of our Marketing department within the School of Management at Swansea University, you can expect to receive excellent teaching, driven by our world-class academic team and state-of-the-art Bay Campus buildings and provisions. Our Marketing degrees have been developed in-line with the Chartered Institute of Marketing (CIM), providing you with industry-focused teaching and a wealth of professional skills to enhance your employability on graduation.

Modules

For the full programme structure and module breakdown, please visit the School's web pages at http://www.swansea.ac.uk/som/. Year 1 will include compulsory modules which will give you a grounding in core busines principles including: marketing, accounting, operations and finance. In addition, we provide a range of modules that cover the basics for all areas of business, including maths and statistics as well as professional skills. Year 2 will include a combination of advanced compulsory content (Marketing specific) and optional module choices. Year 3 involves a 12-month industry Work Placement (subject to sucessful application process during Year 2). Year 4 includes a combination of advanced compulsory content, optional module choices and the Final Year Dissertation.

Assessment methods

For details on each module’s assessment criteria, please consult the Module Catalogue within the School's web pages at http://www.swansea.ac.uk/som/. Typically, each module includes a written examination after the taught elements have been completed (so a 15 credit module taken in the first semester will be examined in January) and coursework or continuous assessment consisting of a number of assignments. Assignments may be individual assignments, group assignments, presentations, and business reports. Students thus have every opportunity to develop key-skills in the use of Information Technology to gather, coordinate and present information, and also their confidence in presentation. Typically continuous assessment might count for approximately 30% of the total mark, with examinations weighted at 70% but the proportion can vary considerably between modules.

The Uni


Course location:

Bay Campus

Department:

School of Management

TEF rating:

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What students say


How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Business and management

Sorry, no information to show

This is usually because there were too few respondents in the data we receive to be able to provide results about the subject at this university.


Who studies this subject and how do they get on?

13%
UK students
87%
International students
45%
Male students
55%
Female students
77%
2:1 or above
5%
Drop out rate

Most popular A-Levels studied (and grade achieved)

B
B
C

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£19,000
med
Average annual salary
99%
high
Employed or in further education
0%
low
Employed in a role where degree was essential or beneficial

Top job areas of graduates

27%
Business, finance and related associate professionals
19%
Sales, marketing and related associate professionals
14%
Business, research and administrative professionals
What do graduate employment figures really tell you?

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Marketing

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£19k

£19k

£23k

£23k

£26k

£26k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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This is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.

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This is the percentage of applicants to this course who received an offer last year, through Ucas.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

We calculate a mean rating of all responses to indicate whether this is high, medium or low compared to the same subject area at other universities.

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This information is from the Higher Education Statistics Agency (HESA).

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

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Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

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