Business Management and Marketing with foundation year
Entry requirements
Access to HE Diploma
Access to HE Diploma from a QAA recognised Access to HE course. Normally we require 15 credits at level 2 and 45 at level 3. At least 15 level 3 credits must be at merit grade or above from a QAA-recognised Access to HE course, or an equivalent Access to HE certificate.
GCSE/National 4/National 5
English Language at grade C or 4 or equivalent; Maths at grade C or 4 or equivalent.
UCAS Tariff
This must include at least 32 points from one A level or equivalent BTEC National qualifications excluding general studies For example: CC at A Level MPP in BTEC Extended Diploma. Pass overall from a T level qualification with D or E from core A combination of qualifications, which may include AS levels and EPQ.
About this course
This course has alternative study modes. Contact the university to find out how the information below might vary.
**Please check the Sheffield Hallam University website for the latest information**
**Course summary**
- Study a range of business models and marketing strategies from a variety of sectors.
- Understand how they differ from start-ups to SMEs to established corporations.
- Leverage customer and market insights to develop successful business and marketing strategies.
- Gain real-world experience from placements, internships and consultancy projects.
- Join a hub of entrepreneurs and creatives in our award-winning enterprise centre.
- Prepare for the degree with an extra foundation year at the start.
On our BA (Hons) Business Management and Marketing degree, you'll explore the contemporary challenges and strategies you'll need to manage and market thriving businesses, while gaining real-world experience and specialising in your own area of interest. When you graduate you'll enter the job market as a resourceful and adaptive business professional – ready to lead organisations or create your own venture.
If you don't meet the entry requirements for our BA (Hons) course, or you’d like extra preparation before starting degree-level study, we recommend you join this foundation year course, which covers core topics on people, behaviours and business.
**How you learn**
All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive.
Based in our Sheffield Business School, you'll join a global community where business leaders, researchers and business students all come together to solve problems and make things better.
Our academics are highly skilled professionals who share their industry expertise, research and cutting-edge knowledge in the classroom. And because we have extensive links with the local business community, we can help you find employment as a work-ready graduate.
You learn through:
On-campus lectures, seminars and tutorials
Digital learning platforms
Industry visits and field trips
Independent study
Live consultancy projects
Practice-based learning and group work
Simulated collaborative work environments
Problem-solving workshops
Class debates
Presentations
**Key Themes**
You’ll learn what it means to champion social, cultural and environmental consumerism through ethical business and marketing practices. At the same time you’ll respond to contemporary market challenges with methodical and collaborative problem-solving techniques.
By bringing together market research, customer insights and competitor analysis, you’ll learn how to develop successful business and marketing strategies. You’ll explore central themes of strategic marketing such as customer experience, digital integration and brand management.
Throughout the course, we’ll encourage your curiosity, courage and ambition as an effective team player who works with others to solve business challenges.
Real-world global application is deeply rooted throughout the course – you'll develop an entrepreneurial, global and inclusive mindset, alongside the digital skills you need to get ahead.
**Placements**
You’ll have the opportunity to arrange a year-long work placement in between your second and third years. This gives you valuable work experience to prepare you for your future career – and allows you to graduate with an Applied Professional Diploma to add to your CV.
Previous students have worked at globally-recognised brands such as L’Oreal, Chanel and Nintendo as well as not-for-profit organisations and smaller businesses.
You’ll also have summer and winter school opportunities in a variety of locations. Recently these have included France, Germany, Spain and Morocco. You might even be eligible to study abroad for a semester at one of our partner universities in Europe, the US, Australia and beyond.
Modules
Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances.
You will be able to complete a placement year as part of this course. See the modules table below for further information.
Year 1:
Compulsory modules:
Going Global
People, Decisions And Behaviours
Preparing For Success
Sustainable Innovation
Year 2:
Compulsory modules:
Contemporary Business Management
Foundations Of Business
Foundations Of Marketing
Understanding People And Cultures
Year 3:
Compulsory modules:
Applied Business Management Practices
Building Customer Value
Managing Business And Financial Performance
Elective modules:
Developing Your Business Idea
Experiential Marketing Events
Foreign Language (French,Spanish,Italian,Chinese)
The Digital Customer Experience
Year 4:
Optional modules:
Placement Year
Final year:
Compulsory modules:
Consultancy Project In Business Management
Strategic Marketing And Brand Management
Strategy In The Global And Digital Environment
Elective modules:
Consumer Psychology
Contemporary Leadership In Context
Marketing In A Global Context
Assessment methods
Coursework, Practical
Tuition fees
Select where you currently live to see what you'll pay:
Extra funding
Scholarships, discounts and bursaries may be available to students who study this course.
The Uni
Sheffield Hallam University
Business, Management and Enterprise
What students say
We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.
How do students rate their degree experience?
The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.
Marketing
Teaching and learning
Assessment and feedback
Resources and organisation
Student voice
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
Business studies
Teaching and learning
Assessment and feedback
Resources and organisation
Student voice
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
After graduation
The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.
Marketing
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.
Business studies
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
The number of business studies graduates fell significantly last year after a long period of increase. But there were still more than 14,000 degrees awarded and this is the third most popular subject for new graduates. Because so many graduates get business studies degrees, you can find them everywhere in the economy, and very few jobs are completely out of reach for a good business studies graduate. Around 40% go into jobs in finance, sales, recruitment, management (particularly retail) or marketing. There is also a small (but well paid) group who take their technical skills into computing and IT. Thousands of graduates from this subject go into professional jobs every year, and average starting salaries are above the average for all subjects and particularly healthy in London where they top £25k. Graduates with good degree grades in business studies are much more likely to get good jobs, so don’t be complacent, and keep a close eye on your grades.
What about your long term prospects?
Looking further ahead, below is a rough guide for what graduates went on to earn.
Marketing
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£20k
£26k
£30k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
Business studies
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£20k
£26k
£30k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
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Teaching Excellence Framework (TEF):
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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).
This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.
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This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.
You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.
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Post-six month graduation stats:
This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.
It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.
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Graduate field commentary:
The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show
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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.
While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?
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