Digital Marketing (with Foundation Year)
Ravensbourne University London
UCAS Code: N50F | Bachelor of Science (with Honours) - BSc (Hons)
About this course
Unlock your potential with our BSc (Hons) Digital Marketing course designed to give you the creative and technical skills you need for an exciting career in an ever-changing industry. As businesses continue to innovate and market their products and services, you will develop the tools to create demand, build customer relationships and succeed in the digital age. With 21 new roles predicted to emerge in digital marketing over the next decade, the need for savvy professionals who can leverage the power of technology is high.
Our "tribrid" approach combines creative, technical, and business skills to give you a comprehensive understanding of how digital marketing aligns with business objectives and strategies. As you progress, you'll be equipped with the necessary skills to take advantage of industry opportunities, such as mobile devices, social networks, graphic design, and the web. You will be able to reach into the hearts and minds of your audience and cater to their wants and needs in the digital space.
This is a 4-year degree which includes a preparatory first year as part of the BSc (Hons) Digital Marketing course. This 4-year option will suit you if you want more time to develop your skillset before starting year one of your undergraduate degree or if you do not fulfil the entry requirements of the 3-year course.
Your tutors will nurture your creative potential while you develop the skills you need to confidently enter undergraduate study. Throughout the course, you'll learn how to communicate visually, verbally and creatively, developing your professional and entrepreneurial skills. This means you'll be equipped with transferable skills that are highly sought after in the workplace. By the end of the course, you'll be well prepared to transition into the full degree and unlock your potential in the digital marketing industry.
Digital Marketing (with Foundation Year) is not a standalone course: it is the first stage of a full four-year undergraduate degree.
**Why study this course?**
- Focus on digital marketing concepts and techniques and gain an understanding of the technologies that underpin them
- Create engaging and interactive multi-channel digital marketing campaigns
- Set yourself up for agency, in-house or self-employment
- Design, deliver and evaluate strategies and campaigns from end to end.
**Career pathways**
There are a host of jobs and roles for digital marketing graduates, these include, but are not limited to: marketing executive, advertising planner, social media manager, public relations officer, events manager, digital marketing, manager, account manager and SEO specialist.
**For more information, please visit our website.**
Modules
You'll explore digital marketing basics, marketing data analysis, consumer behaviour, web design, photography and video, digital creation and social media marketing. For more information, please visit the course page on our website.
Assessment methods
You will be continually assessed throughout the course using a variety of methods including oral assessment, portfolio, practical assignments, presentations, critique, reflective written documents, and industry-focused reports. Formative assessment will be used throughout the modules to assess progress, while summative assessment will take place in the latter stages of each module. For more information, please visit our website.
Tuition fees
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The Uni
Ravensbourne University London
Ravensbourne
What students say
How do students rate their degree experience?
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Marketing
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Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
After graduation
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Marketing
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.
What about your long term prospects?
Looking further ahead, below is a rough guide for what graduates went on to earn.
Marketing
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£18k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
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Graduate field commentary:
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While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?
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