Marketing and Business Management (R84)
Open University
UCAS Code: Not applicable | Bachelor of Arts (with Honours) - BA (Hons)
Entry requirements
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About this course
This degree provides an innovative introduction to the world of business and gives you specialised knowledge and skills in marketing. You’ll investigate what’s involved in marketing, how businesses develop marketing strategies, and how does marketing work with other business functions such as human resource management, accounting and finance. You’ll also learn how organisations think and work, how they’re managed, and the external world in which they operate. This includes learning about the ethical and legal responsibilities that businesses have.
**Key features of the course**
- Develops your ability to apply and evaluate marketing theories and techniques.
- Examines the role of digital technology in developing local and international marketing strategies.
- Explores and analyses the interdisciplinary nature of business management, and the role of marketing management in organisations and society.
- Equips you for a wide range of employment opportunities across all sectors
Modules
This degree has three stages, each comprising 120 credits.
You’ll start Stage 1 with an introduction to business and management and the essentials of marketing. You’ll also choose one module from a variety of related subjects.
Next, in Stage 2, you’ll study how insights from consumer behaviour support creativity and innovation within organisations to pursue contemporary opportunities and meet global challenges.
Finally, in Stage 3, you’ll study strategic decision making and how entrepreneurial organisations utilise branding and integrate digital marketing communications to achieve success
Tuition fees
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What students say
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After graduation
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