Business Management with Marketing
Entry requirements
GCSE/National 4/National 5
GCSE English Language and Maths at Grade 4 or above (Grade C for GCSEs taken before 2017) or equivalent. Key Skills Level 2, Functional Skills Level 2 and the Certificate in Adult Literacy and Adult Numeracy are accepted in place of GCSEs.
UCAS Tariff
A minimum of 80 points from two A levels or equivalent, excluding General Studies.
About this course
This course has alternative study modes. Contact the university to find out how the information below might vary.
**Discover what it takes to do business on a global scale. You’ll understand how commerce works and how to market effectively by predicting customer behaviour.**
Develop the marketing expertise to make strategic business decisions, manage digital campaigns and understand buyer behaviour.
As part of this course, you’ll:
- Gain specific knowledge of marketing ethics, corporate social responsibility and of the ethical and cultural differences between national markets, maximising your employability both in the UK and overseas
- Learn how to understand the thought processes behind every consumer purchase
- Develop sustainable marketing plans through the application of marketing principles, and explore how to do so in a highly competitive and increasingly global environment
- Analyse complex and multi-faceted problems from a range of natural, global and political settings to understand business and management behaviour and performance
- Explore a variety of marketing concepts, models and theories and relate them to the reality of marketing in practice
- Develop acumen in business management so you can oversee finance, economics, accounting and people
- Gain the practical experience needed to impress potential employers
**Springpod Subject Spotlights video - try your course before you apply**
We have partnered with Springpod, an online platform that provides immersive career and education opportunities, to bring you a Subject Spotlight video for our BA (Hons) Business & Management course: Smart tech & business: how it’s changing your life.
In this Subject Spotlight, you'll be introduced to how smart tech has developed, and consider its different uses within the food and drink, and fashion industries. Join Dr Sukky Jassi, Dr Esther Pugh and Alistair MacAuley as they explore the world of smart tech, and how it shapes our lives as consumers.
Find out more
**Gain specialist knowledge**
What would you do if a rival company launched a cheaper product to compete with yours, or the demand for your product shrank in one part of the world? This course will give you the chance to gain the real-life business and marketing expertise you’ll need to find solutions to this type of question in the workplace. You'll test your marketing skills against simulated challenges in our business simulation suite. Attending workshops and networking events will enable you to start building your professional contacts while you study.
**Industry expertise**
You’ll learn from expert teaching staff with a wealth of professional experience to share and close working links with the business community.
Our Guest Lecture Series means you’ll benefit from business leaders' experience. Past visitors have included the president of the Academy of Marketing, the chief executive of Yorkshire Bank and the editor of Cosmopolitan. To view and register for guest lectures, visit our university events webpage.
**Professional recognition**
The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide. It exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. We have joined forces with the CIM to give you the opportunity to gain professional qualifications through the CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and with their course content reflected in our own degrees you can be sure you’ll be equipped with the expertise you’ll need for a successful marketing career.
Modules
Year 1 Core Modules:
- Understanding Markets & Customers
- Accounting & Finance for Managers
- Business in Action
- Data Decisions & Understanding AI
- Managing Organisations & People
- Global Business Environment
Year 2 Core Modules:
- Developing Professional & Employability Skills
- Market Analysis
- Business Finance
- Operations & Supply Chain Management
- Managerial Decision Making
- Sustainable Marketing Planning
Year 3 Core Modules:
- Consultancy Project
- Governance, Ethics & Corporate Social Responsibility OR Work Placement
- Digital Strategy OR Contemporary Brand Management
- Business Strategy
- Strategic Marketing
- Strategic HRM for Leaders
Tuition fees
Select where you currently live to see what you'll pay:
What students say
We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.
How do students rate their degree experience?
The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.
Marketing
Teaching and learning
Assessment and feedback
Resources and organisation
Student voice
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
Management studies
Teaching and learning
Assessment and feedback
Resources and organisation
Student voice
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
After graduation
The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.
Marketing
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.
Management studies
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
What about your long term prospects?
Looking further ahead, below is a rough guide for what graduates went on to earn.
Marketing
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£20k
£24k
£28k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
Management studies
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£20k
£24k
£28k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
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This is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.
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This is the percentage of applicants to this course who received an offer last year, through Ucas.
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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.
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Teaching Excellence Framework (TEF):
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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).
This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.
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This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.
You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.
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Post-six month graduation stats:
This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.
It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.
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Graduate field commentary:
The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show
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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.
While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?
Have a question about this info? Learn more here