Develop the skills and aptitude required to become a dynamic and creative marketeer on our Marketing BSc. You will explore the underpinning theories and themes of this exciting subject, learning the essential theory and techniques to enable you to succeed in the go-getting world of contemporary marketing.

**Why choose this course?**
- No. 1 in the UK for Business Studies (National Student Survey, 2020)

- Undertake a work placement or entrepreneurship year

- Study abroad opportunities

- Professionally-accredited by the Chartered Institute of Marketing (CIM)

- Access to data analysis software such as SPSS and NVivo

Marketing plays a vital role in the strategic direction and success of many different types of organisations. Marketing at Keele allows you to discover the varied and exciting facets of contemporary marketing, providing you with the perfect blend of theory and practice to prepare you for a range of career opportunities.

The curriculum provides the right balance of learning essential marketing knowledge and skills whilst drawing on additional subjects such as psychology and sociology to enhance your understanding of key marketing themes. You will be encouraged to enhance your communication, analytical, problem solving and creative skills and benefit from placement opportunities.

From the start of the course, you will study core modules which will develop your marketing expertise. The major marketing principles and theories important to today’s marketeers are studied and you will develop skills in quantitative methods, develop your understanding of international business and the different psychological and social influences that can affect consumer behaviour. You will also gain an insight into the world of management, as companies need individuals who can think critically about management and organisations.

Optional modules on the programme provide you with the opportunity to enhance your ‘all-round’ knowledge of the wider marketing and business principles. You will be introduced to themes including accounting and the global economy and also have the opportunity to explore the management of organisations, working with peers to find viable solutions to a business problem set by a multi-national corporation.

From building your understanding of today’s consumer culture and how marketing research is conducted and utilised to inform strategic decision making, to exploring the key considerations of digital and marketing communications planning years two and three of the Marketing BSc feature core modules that will advance your marketing expertise. You will study how marketeers incorporate ethical and responsible practice into their marketing activities and explore the importance of the customer experience in different service marketing settings. You will examine business case studies to illustrate how marketing theory informs decisions made about digital marketing activities, undertake an independent piece of consumer research, investigate how changes in the global environment can impact marketing decisions and delve into the world of modern retailing.

**About Keele**
Keele University was established in 1949 by the former Vice-Chancellor of Oxford University. Founded to meet the needs of a changing world, Keele has always had a pioneering vision to be a different kind of university.

We excel in both teaching and research, with some of the most satisfied students in England, and research that is changing lives for the better at a regional, national and global level.

Our beautiful 600-acre campus is one of the biggest in Britain – but all the most important services and facilities are on your doorstep, with accommodation, teaching spaces, facilities including a medical centre, sports centre and pharmacy, and a range of shops, eateries and entertainment venues – including the Students’ Union – clustered around the centre.