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Keele University

Marketing and Business Management

UCAS Code: NN25

Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements


A level

C,C,C

Access to HE Diploma

D:15

Access to Higher Education Diploma with 96 UCAS Tariff points including a minimum of 15 Level 3 credits at Distinction.

GCSE/National 4/National 5

GCSE English Language at grade C (or 4) and Maths at grade C (or 4).

International Baccalaureate Diploma Programme

26

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

MMM

UCAS Tariff

96

We've calculated how many Ucas points you'll need for this course.

96%
Applicants receiving offers

About this course


This course has alternative study modes. Contact the university to find out how the information below might vary.

Course option

3years

Full-time | 2019

Other options

4 years | Sandwich including industrial placement | 2019

4 years | Sandwich with time abroad | 2019

Subjects

Marketing

Management studies

At Keele University, we’re different. Nestled in 600 acres of countryside in the heart of the UK, we have a big campus but a small and cosmopolitan community. We’re proud to be ‘University of the Year for Student Experience’ in The Times and The Sunday Times Good University Guide 2017, in addition to having been ranked No.1 in the National Student Survey 2014-2016. This is because it’s more than green and lovely, it’s a place of research and academic excellence too.

This course will equip you to understand the role and importance of marketing and business in the context of social and cultural trends. In the fast-paced world of digital and online marketing, you’ll be encouraged to apply your learning in real world situations to develop skills that are highly sought after by employers. You can gain further practical experience by taking a placement year or spending a year studying abroad.

You will explore the concepts and debates in organisational behaviour and management, including decision making behaviour across the private and public sectors. You will study markets and consumers, their behaviours and how to understand and communicate with them. You will also examine branding and cutting edge digital marketing, which have very rapidly evolving skill requirements. The variety of optional modules available on this course will also enable you to further your skills and insights.

This course will provide you with a wide range of skills to take into business, the public sector or the not for profit sector. Many organisations recruit business management and marketing graduates – not just commerce and industry but also the health services, local and central government, political parties, charities, educational institutions and more. From within this wide range of organisations, you might take up a role as a management or IT consultant, market researcher, media buyer, advertising executive, PR officer, journalist, broadcast presenter or events designer. You could also study for a postgraduate qualification in either subject.

Tuition fees

Select where you currently live to see what you'll pay:

England
£9,250
per year
EU
£9,250
per year
Northern Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

Keele University

Department:

Keele (Central)

TEF rating:

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What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

74%
med
Marketing
75%
med
Management studies

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Teaching and learning

65%
Staff make the subject interesting
90%
Staff are good at explaining things
72%
Ideas and concepts are explored in-depth
72%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

85%
Library resources
84%
IT resources
87%
Course specific equipment and facilities
72%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

Who studies this subject and how do they get on?

60%
UK students
40%
International students
62%
Male students
38%
Female students
59%
2:1 or above
7%
Drop out rate

Most popular A-Levels studied (and grade achieved)

B
C
C

Management studies

Teaching and learning

68%
Staff make the subject interesting
88%
Staff are good at explaining things
74%
Ideas and concepts are explored in-depth
72%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

86%
Library resources
86%
IT resources
82%
Course specific equipment and facilities
70%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

Who studies this subject and how do they get on?

68%
UK students
32%
International students
60%
Male students
40%
Female students
60%
2:1 or above
5%
Drop out rate

Most popular A-Levels studied (and grade achieved)

B
C
D

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£20,000
med
Average annual salary
97%
med
Employed or in further education
95%
high
Employed in a role where degree was essential or beneficial

Top job areas of graduates

27%
Sales, marketing and related associate professionals
11%
Business, finance and related associate professionals
9%
Business, research and administrative professionals
What do graduate employment figures really tell you?

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

Management studies

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£21,000
med
Average annual salary
93%
low
Employed or in further education
82%
high
Employed in a role where degree was essential or beneficial

Top job areas of graduates

26%
Sales, marketing and related associate professionals
13%
Business, finance and related associate professionals
9%
Public services and other associate professionals
What do graduate employment figures really tell you?

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Marketing

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£20k

£20k

£23k

£23k

£30k

£30k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Management studies

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£20k

£20k

£23k

£23k

£30k

£30k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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This is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.

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This is the percentage of applicants to this course who received an offer last year, through Ucas.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

Have a question about this info? Learn more here

This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

We calculate a mean rating of all responses to indicate whether this is high, medium or low compared to the same subject area at other universities.

Have a question about this info? Learn more here

This information is from the Higher Education Statistics Agency (HESA).

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

Have a question about this info? Learn more here

Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here