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De Montfort University

Advertising and Marketing Communications

UCAS Code: N561

Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements


Access to HE Diploma

M:30

Pass Access with 30 Level 3 credits at Merit or equivalent. English (Language or Literature) and Maths GCSE required as separate qualifications at grades A* - C (9 -4).

International Baccalaureate Diploma Programme

26

Pearson BTEC Level 3 National Extended Diploma

DMM

UCAS Tariff

112

from at least two A Levels. Plus five GCSEs at grades A*–C (9 - 4) including English Language and Maths.

88%
Applicants receiving offers

About this course


Course option

3years

Full-time | 2018

Subject

Marketing

This course will prepare you for a potential career in a wide range of marketing communications disciplines such as, advertising, public relations, digital communications or the wider field of marketing. You will develop an in-depth understanding of, marketing communications tools and activities, buying behaviour, target audience analysis and campaign planning. You will also learn how to develop communication messages, and undertake digital and traditional media planning.

**- Chartered Institute of Marketing (CIM) Accredited Study Centre and an Institute of Direct Marketing (IDM) Key Educational Partner**
leading to significant exemptions from CIM and IDM professional qualifications (subject to module choice)
**- Pitch a business idea to real-life entrepreneurs and win a great prize**
through our annual Fox’s Lair competition for first year students
**- Work on real projects with advertising and marketing communications agencies**
such as creating advertising campaigns, and undertake a variety of innovative coursework and assessments to help you put your skills into practice
**- Enjoy an international experience with #DMUglobal**
trips have included New York, Belin, Copenhagen, Indore and Beijing
**- Placement opportunities with local, national and global companies**
including Canon, Experian, Virgin Holidays, Walt Disney, Nike and Telefonica (O2)
**- 96.7 per cent of our graduates are in work or further study six months after graduating***
*latest Destination of Leavers from Higher Education Survey 2015/16
**- Our alumni are employed by leading brands in graduate jobs**
such as Sales Executive at Toyota, Marketing Executive at Marks and Spencers, Graduate Trainee Commercial Marketer at EE and more
**- Rated in the top 10 most popular universities in the UK by UCAS, find out more #ichoseDMU**

We have one of the largest marketing departments in the UK and our staff include professors of international renown, who contribute to high-quality research and consultancy projects. Many of our lecturers have worked in the industry and bring real world experience into the learning environment.

With extensive industry experience and research interest in key areas of marketing communications development, our dedicated marketing lecturers will provide you with help and support throughout your studies, placement applications and graduate careers.

Modules

YEAR ONE: Principles of Marketing, Financial Decision Making , Employability, Professionalism and Academic Study Skills , Introduction to Entrepreneurship and Enterprise, Introduction to Work and Organisations, Marketing Information and Decision Making, The Digital and Social Media Context of Business, Business Sustainability
YEAR TWO: Advertising and Promotion, Brand Management, Direct and Digital Marketing*, Marketing Research, Buyer Behaviour, Plus option modules from the following indicative list: International Marketing, Sports Marketing
YEAR THREE: Campaign Planning, Contemporary Issues in Advertising in Advertising and PR, Marketing Dissertation or The Brand Portfolio, Plus option modules from the following indicative list: Interactive Marketing Campaign*, E-Marketing, Global Marketing Strategies, Customer Management, Marketing Planning and Management,
Reflective Business Practice**
*Essential for progression towards the IDM Certificate in Direct Marketing
**Only applicable to those who have undertaken a placement year

Assessment methods

You will be taught through a combination of lectures, tutorials, seminars, group work and self-directed study. Assessment is through coursework (presentations, essays and reports) and usually an exam or test, which is typically weighted as follows in your first year:

Exam: 21%
Coursework: 79%
These assessment weightings are indicative only. The exact weighting may vary depending on option modules chosen by students and teaching methods deployed by the academic member of staff each year. Indicative assessment weighting and assessment type per module are shown as part of the module information. Again these are based on the current academic session.

Tuition fees

Select where you currently live to see what you'll pay:

England
£9,250
per year
EU
£9,250
per year
International
£12,750
per year
Northern Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

Leicester Campus

Department:

Business and Law

TEF rating:
Read full university profile

What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

84%
high
Marketing

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Teaching and learning

77%
Staff make the subject interesting
92%
Staff are good at explaining things
84%
Ideas and concepts are explored in-depth
83%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

92%
Library resources
90%
IT resources
89%
Course specific equipment and facilities
82%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions
Feel part of a community on my course

Who studies this subject and how do they get on?

88%
UK students
12%
International students
47%
Male students
53%
Female students
77%
2:1 or above
11%
Drop out rate

Most popular A-Levels studied (and grade achieved)

C
D
C
273

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£20,000
med
Average annual salary
97%
med
Employed or in further education
91%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

56%
Sales, marketing and related associate professionals
6%
Media professionals
3%
Legal professionals
What do graduate employment figures really tell you?

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Business and management

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£18k

£18k

£20k

£20k

£24k

£24k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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This is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.

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This is the percentage of applicants to this course who received an offer last year, through Ucas.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

Have a question about this info? Learn more here

This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

We calculate a mean rating of all responses to indicate whether this is high, medium or low compared to the same subject area at other universities.

Have a question about this info? Learn more here

This information is from the Higher Education Statistics Agency (HESA).

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

Have a question about this info? Learn more here

Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here