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Aston University, Birmingham

Psychology and Marketing

UCAS Code: C8N5

Bachelor of Science - BSc

Entry requirements


A level

A,B,B-B,B,B

ABB - BBB from three A Level subjects. Excluded Subjects: We welcome the following subjects as an additional A level, but not as one of the core three A levels - General Studies, Critical Thinking, Citizenship Studies. A Level applicants who select this course as their Firm UCAS choice may be eligible for our lowered offer scheme. This means that the grades that you will need in order to be accepted on to the course will be reduced. We welcome applications from students who have tried to improve their examination grades by taking resits and only your latest grades will be accepted. We treat these applications in exactly the same way as other applications.

Access to HE Diploma

D:30,M:15

We accept the QAA-recognised Access Diploma which must consist of 45 credits at Level 3. You must obtain a minimum of 30 distinction and the rest must be at merit or distinction. Please note that we do not accept the English and Maths components within the Access qualification and you must meet the GCSE entry requirement. Subjects Accepted: Humanities, Social Sciences, Health and Social Care, Applied Science, Biology combined with Chemistry, Biomedical Science, Biosciences, Combined Sciences, Health Sciences, Health Sciences Professions, Life Sciences, and Sciences

GCSE/National 4/National 5

Five GCSEs at Grade C/4 or above including Mathematics at Grade B/5 and above or Grade C/4 if Mathematics or Psychology is held at A level

International Baccalaureate Diploma Programme

32-31

32 - 31 points overall and must include grades 6, 5, 5 – 5, 5, 5 in Higher Level subjects. You must also have Standard Level grade 5 in both Mathematics and English Language.

Pearson BTEC Level 3 National Diploma (first teaching from September 2016)

DD

We consider BTEC qualifications in Humanities, Social Sciences or any Science related subjects only. In some cases you may be required to take additional A Levels as listed below: With this BTEC you must also achieve a grade B one A Level subject

Pearson BTEC Level 3 National Extended Certificate (first teaching from September 2016)

D

We consider BTEC qualifications in Humanities, Social Sciences or any Science related subjects only. In some cases you may be required to take additional A Levels as listed below. With this BTEC you must also achieve grades BB in two A Level subjects.

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

DDD

Applied Science, Social Science or Health & Social Care BTECs are considered

UCAS Tariff

120-128

We've calculated how many Ucas points you'll need for this course.

86%
Applicants receiving offers

About this course


Course option

4years

Sandwich | 2019

Subjects

Marketing

Psychology

Our four year BSc Psychology and Marketing course with an integrated placement, looks at the practical applications of psychology and marketing, and the links between theory and practice. Apply your knowledge of how people think and reason, communicate, and learn and remember to the study of consumer behaviour, sales management and digital marketing.

Psychology & Marketing graduates will have insight into motivation and behaviour and know about people, relationships and group dynamics. They have excellent communication and teamwork skills, are critical and analytic and can design, conduct and analyse and evaluate research. This course therefore prepares you for many careers in both the public and private sector - for example advertising, management consultancy, caring and social careers, human resources management or teaching.

In addition, you will be able to enter careers in professional areas of psychology including occupational, educational and clinical psychology. It is also ideal for further study, careers in local and central government, social services, industry and commerce.

Key course benefits:

- Accredited as conferring eligibility for the Graduate Membership of the British Psychological Society (BPS) provided the minimum standard of a Second Class Honours is achieved, this is the first step towards becoming a Chartered Psychologist

- Our placement year offers you the opportunity to gain valuable experience and set your studies in the context of a working environment, designed to boost your future employment prospects

- Marketing ranked Top 15 in the UK (Complete University Guide, 2020)

- Top 10 in the UK for Research Quality (Psychology, Complete University Guide, 2019)

- Top 20 in the UK for Graduate Prospects (Marketing, Complete University Guide, 2020)

- Joint collaboration between two highly ranked departments - Aston Business School is in the top 1% of business schools worldwide (triple accredited) while the School of Life and Health Sciences ranked 5th in 97 UK universities for research in the Allied Health Professions, in the latest Research Excellence Framework (REF, 2014).

Modules

Year 1 Study topics such as learning and memory, social psychology, economic environment of business and consumer behaviour. Year 2 Develop your understanding further in modules such as language and communication, thinking and reasoning, individual differences, market research, professional selling and sales management, marketing communications and digital marketing. Placement year Our integrated placement year gives you valuable experience and sets your studies in the context of a working environment alongside professionals. By obtaining relevant work experience you will also boost your future employment prospects. Final year Undertake a final year project in psychology and study topics such as critical social psychology, cognitive neuropsychology, child development and marketing strategy and simulation, international marketing, strategic brand management, customer care and sports marketing. For more information about what you will study, please visit our website.

Assessment methods

You will encounter a variety of learning opportunities, including: Lectures, Practical sessions, Interactive workshops tutorials and Group work. There is a much stronger emphasis on reading and on your own private, independent study than at school or college. You will be assessed throughout the course. A wide range of assessments linked to learning outcomes are used, including class tests / end of year examinations (unseen essay, short answer or multiple choice questions), essays, research reports (group or individual), presentations and statistics assignments.

Tuition fees

Select where you currently live to see what you'll pay:

England
£9,250
per year
EU
£9,250
per year
International
£15,250
per year
Northern Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

Aston University, Birmingham

Department:

School of Life and Health Sciences

TEF rating:

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What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

79%
med
Marketing
68%
low
Psychology

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Teaching and learning

86%
Staff make the subject interesting
92%
Staff are good at explaining things
77%
Ideas and concepts are explored in-depth
83%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

80%
Library resources
89%
IT resources
88%
Course specific equipment and facilities
86%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

Who studies this subject and how do they get on?

65%
UK students
35%
International students
48%
Male students
52%
Female students
93%
2:1 or above
6%
Drop out rate

Most popular A-Levels studied (and grade achieved)

B
B
B

Psychology (non-specific)

Teaching and learning

75%
Staff make the subject interesting
87%
Staff are good at explaining things
74%
Ideas and concepts are explored in-depth
65%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

87%
Library resources
94%
IT resources
95%
Course specific equipment and facilities
67%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

Who studies this subject and how do they get on?

95%
UK students
5%
International students
14%
Male students
86%
Female students
84%
2:1 or above
5%
Drop out rate

Most popular A-Levels studied (and grade achieved)

B
B
C

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£24,000
high
Average annual salary
93%
med
Employed or in further education
70%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

53%
Sales, marketing and related associate professionals
6%
Business, research and administrative professionals
6%
Business, finance and related associate professionals
What do graduate employment figures really tell you?

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

Psychology (non-specific)

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£19,500
high
Average annual salary
96%
med
Employed or in further education
87%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

13%
Sales assistants and retail cashiers
12%
Childcare and related personal services
11%
Sales, marketing and related associate professionals
What do graduate employment figures really tell you?

20 years ago, this was a specialist degree for would-be psychologists but now it is the model of a modern, flexible degree subject. One of the UK's fastest-growing subject at degree level, and the second most popular subject overall (it recently overtook business studies), one in 23 of all graduates last year had psychology degrees. As you'd expect with figures like that, jobs in psychology itself are incredibly competitive, so to stand a chance of securing one, you need to get a postgraduate qualification (probably a doctorate in most fields, especially clinical psychology) and some relevant work experience. But even though there are so many psychology graduates — far more than there are jobs in psychology, and over 13,800 in total last year — this degree has a lower unemployment rate than average because its grads are so flexible and well-regarded by business and other industries across the economy. Everywhere there are good jobs in the UK economy, you'll find psychology graduates - and it's hardly surprising as the course helps you gain a mix of good people skills and excellent number and data handling skills. A psychology degree ticks most employers' boxes — but we'd suggest you don't drop your maths modules.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Marketing

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£25k

£25k

£31k

£31k

£38k

£38k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Psychology

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£19k

£19k

£23k

£23k

£20k

£20k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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This is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.

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This is the percentage of applicants to this course who received an offer last year, through Ucas.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

Have a question about this info? Learn more here

This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

We calculate a mean rating of all responses to indicate whether this is high, medium or low compared to the same subject area at other universities.

Have a question about this info? Learn more here

This information is from the Higher Education Statistics Agency (HESA).

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

Have a question about this info? Learn more here

Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here