Fashion Brand Marketing
UCAS Code: WN22
Bachelor of Arts (with Honours) - BA (Hons)
Entry requirements
A level
or equivalent.
Access to HE Diploma
120 UCAS tariff points from International Baccalaureate qualifications.
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
UCAS Tariff
from a combination of Level 3 qualifications.
You may also need to…
Attend an interview
Present a portfolio
About this course
This course has alternative study modes. Contact the university to find out how the information below might vary.
**Fashion Brand Marketing BA (Hons) takes a holistic view of everything that goes into the creation, communication and consumption of fashion products and brands. It gives you the skills and knowledge to develop your creativity and expertise within a commercial framework that directly reflects current fashion industry practice. Career opportunities in fashion marketing including challenging but rewarding roles in brand management and development, marketing communications, PR, customer relationship management, consumer trend analysis, and e-commerce, social media and content creation.**
- Fashion Brand Marketing BA(Hons) provides you with the creative resources and environment where you can experiment and personalise your learning to develop a wide range of skills to help you become a confident player in the exciting fashion industry.
- You'll share first year modules with students on other fashion industry courses, enabling you to develop a broad understanding of the industry and the opportunities within it before focusing on your specialism. You will then specialise in fashion brand marketing, exploring the subject from both a theoretical and an applied commercial angle through a bespoke learning apparatus that is designed to immerse you in every aspect of the fashion industry.
- Throughout the programme there is an emphasis on innovative and industry-focused projects that simulate and actualise contemporary practice to develop the experience you need. You will be equipped to research new products and market opportunities, you will learn how to solve problems quickly and creatively, to work collaboratively and manage relationships effectively, to take the initiative and communicate professionally and effectively.
In the highly competitive fashion market, brands must develop innovative marketing strategies to communicate effectively with consumers through social media, magazine and digital advertising, public relations, celebrity endorsement and exciting events in order to build a consumer engagement and customer loyalty. You will explore the function of fashion brand marketing within international fashion businesses, while completing a range of innovative projects designed to cultivate your creative skills and expand your fashion industry insight. You will work across media on projects that include exhibitions, trend forecasting, publications, and product development. The academic expertise here at Huddersfield will support you as you develop your brand awareness and marketing skills learning to connect with consumers effectively to manage the consumer experience and to successfully communicate brand values for a variety of fashion organisations, from value brands to luxury labels.
Reflecting industry practice is at the heart of this degree, and as such you will work collaboratively as well as individually on a variety of projects; in the past, for example, students have delivered exciting live projects for brands such as Coach, L.K. Bennett, Topshop, and Primark. Enriching your learning will be a series of field trips toexhibitions and other appropriate cultural and commercial events; these will complement your studies and inspire your ideas.
Modules
Year 1
Core modules:
Fashion Contextual Studies
Fashion Professional Development
Creative Fashion Industry
Fashion Practice
Year 2
Core modules:
Creative Research for Fashion
Fashion Futures
Fashion Identity
Fashion Practice 2
Year 3 - optional placement year
School of Art and Design Placement
Final Year
Core modules:
Advanced Fashion Practice
Fashion Brand Marketing Dissertation
Fashion Brand Marketing Major Project
Assessment methods
Your progress will be continually monitored and you will be assessed on your project work and assignments, including individual and group assignments, essays and seminar presentations.
Your module specification/course handbook will provide full details of the assessment criteria applying to your course.
Tuition fees
Select where you currently live to see what you'll pay:
Extra funding
Please see our website for full details of the scholarship http://www.hud.ac.uk/undergraduate/fees-and-finance/undergraduate-scholarships/
The Uni
University of Huddersfield
Fashion and Textiles (TFAT)
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This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
What do graduate employment figures really tell you?Design studies
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
What do graduate employment figures really tell you?Want to work in a growing, creative sector where we are a world leader? Welcome to design! The UK has a proud reputation as a centre of design excellence, and last year just over 14,000 design degrees were awarded. At the moment, the jobs market looks a little better for fashion and textile designers, and not as good for multimedia or interactive designers — but that may change by the time you graduate. In general, design graduates are more likely than most to start their career in London, although that also varies by subject — last year fashion designers often found jobs in the North West, graphic designers in the South West, illustrators in the South West, East Anglia and Midlands, textile designers in the Midlands and the North West, and visual designers in Scotland, Northern Ireland and the Midlands. Design is also a good degree for people who want to work for a small business - more than half of graduates start at a small employer.
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Looking further ahead, below is a rough guide for what graduates went on to earn.
Retail management
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£19k
£21k
£23k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
Visual communication
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£16k
£19k
£21k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
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