Entry requirements
104-112 UCAS points at A2
104-112 UCAS points
GCSE/National 4/National 5
5 GCSEs at Grade C/4 or above including Maths and English.
Pass IB Diploma including 104-112 UCAS points from Higher Level subjects.
104-112 UCAS points
OCR Cambridge Technical Diploma
OCR Cambridge Technical Extended Diploma
Pearson BTEC Level 3 National Diploma (first teaching from September 2016)
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
104-112 UCAS points
UCAS Tariff
Our typical offer is 112 UCAS Points. We operate a flexible admissions policy and treat everyone as an individual. This means that we will take into consideration your educational achievements and predicted grades (where applicable) together with your application as a whole, including work experience and personal statement.
About this course
This course has alternative study modes. Contact the university to find out how the information below might vary.
The BA (Hons) Marketing course is a fully up-to-date course that allows you to immerse yourself in the very latest thinking and practice within the exciting world of marketing. The design of the course has been informed by the research expertise and industry experience of the Course Team, as well as by consultation with the marketing, advertising and media industries nationally and internationally.
The course delivers a comprehensive set of modules providing the skills required to practise marketing with confidence and flair. The course structure provides the opportunity to tailor your course to fit your interests and career aspirations, with streams dedicated to consumer psychology/branding, digital marketing and marketing communications.
You may select the option of a year in industry with a marketing placement in the UK or abroad. Alternatively, you can spend your sandwich year studying at a foreign university. The course offers the opportunity to learn a foreign language. This would prepare you for a study abroad year, but would also significantly enhance your communications skills within the global marketing industry.
Real-life agency work or an internship experience in your final year provides you with essential practical marketing experience that will give you a competitive edge in the graduate job market.
The course offers a stimulating blend of marketing theory and real-life applied marketing, preparing you for working in an agency or an in-house marketing department. Importantly, the course recognises the current strong trend towards self-employment and provides the skills set for a self-employed marketer. The course provides a learning environment where students can develop into responsible marketers, who appreciate the impact of marketing upon a range of stakeholders and who are fully aware of issues associated with corporate social responsibility and sustainability.
Guest lectures, case studies and engagement with businesses will present you with applied marketing from day one in order to bring theory to life. In recent years, students have visited agencies and businesses all over the UK, Sweden and China in order to experience marketing practice first-hand.
Modules
Year 1 Compulsory Modules: Marketing Concepts, The Enterprising Marketer, Project Essentials, Contemporary Consumers
Year 2: Three Compulsory modules; Marketing Management, The Responsible Marketer, Applied Marketing Research
Choice of two from four modules; Brand Management, Creative Digital Marketing Content, Integrated Marketing Communication, Foreign language
Year 3: Work Placement, International Study
Two Compulsory modules; Marketing Strategy, Contemporary Research in Marketing
Choice of one from two modules; Marketing Internship,
The Agency
Choice of two from three modules; Consumer Psychology of Brands, Contemporary Digital Markets, Creative Communication
Tuition fees
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The Uni
Burnley Campus
University of Central Lancashire
Lancashire School of Business and Enterprise
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See your living costsWhat students say
We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.
How do students rate their degree experience?
The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.
Marketing
Teaching and learning
Assessment and feedback
Resources and organisation
Student voice
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
After graduation
The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.
Marketing
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
What do graduate employment figures really tell you?Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.
What about your long term prospects?
Looking further ahead, below is a rough guide for what graduates went on to earn.
Marketing
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£18k
£20k
£22k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
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We calculate a mean rating of all responses to indicate whether this is high, medium or low compared to the same subject area at other universities.
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Post-six month graduation stats:
This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.
It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.
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Graduate field commentary:
The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show
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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.
While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?
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