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University of Bedfordshire

Journalism, Marketing and Public Relations

UCAS Code: PP25

Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements


A level

C,C,E-C,C,C

80 - 96 UCAS Tariff points

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

MMP-MMM

UCAS Tariff

80-96
100%
Applicants receiving offers

About this course


Course option

3years

Full-time | 2018

Subjects

Public relations

Journalism

Many journalists and PR consultants enjoy careers that span these two exciting areas. Acquire your own exceptional range of communications abilities blending practical journalism and PR skills to open doors to you. From news-gathering, features, editorial and production to researching and targeting a particular media or sector to achieve a clients business goals - this degree covers it all. Taught by staff experienced in local, regional, national or international journalism and PR, develop the analytical and creative skills needed by modern journalists and PR professionals, and master the multimedia tools used in magazine, newsletter and newspaper publishing in print and online.

Modules

Introduction To Digital Business (MAR002-1) Compulsory,
Introduction To Public Relations (MAR003-1) Compulsory,
Introduction To The Journalism Industry (MED002-1) Compulsory,
Marketing Basics (MAR004-1) Compulsory,
Reporting And Writing (MED011-1) Compulsory,
Journalism Law And Public Administration (MED012-2) Compulsory,
Marketing Communications In The Digital Age (MAR021-2) Compulsory,
Public Relations And Media Interface (MAR009-2) Compulsory,
Understanding Consumer Behaviour (MAR024-2) Compulsory,
Print Production And Design (MED020-2) Optional,
Specialist And Feature Writing (MED023-2) Optional,
Pr Ethics And Csr (MAR015-3) Compulsory,
Short Special Project (MED014-3) Compulsory,
Topical Public Relations Practice (MAR022-3) Compulsory,
Ethics And Journalism (MED020-3) Optional,
Magazine And Online Publishing (MED012-3) Optional

Assessment methods

You will produce a broad range of work through this degree in addition to work you produce for grading you will have the opportunity to get feedback from lecturers and your peers on a variety of formative tasks to help you prepare for the assignments and the world of work.

Many assessments are practical, involving for example writing stories, press releases, producing magazines and managing websites, but there will also be essays and exams to let you demonstrate your grasp of key facts and legal knowledge to potential employers.

All of your graded work will be given prompt written feedback and all lecturers also have office hours in which they can talk you through any difficulties you may have, point out ways for you to improve further and can give you advice on the writing you do for employers outside the classroom.

Tuition fees

Select where you currently live to see what you'll pay:

Channel Islands
£9,250
per year
England
£9,250
per year
EU
£9,250
per year
International
£11,500
per year
Northern Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

Luton Campus

Department:

School of Culture and Communications

TEF rating:

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What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

87%
high
Journalism

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Communications and media

Sorry, no information to show

This is usually because there were too few respondents in the data we receive to be able to provide results about the subject at this university.


Who studies this subject and how do they get on?

56%
UK students
44%
International students
22%
Male students
78%
Female students
68%
2:1 or above
20%
Drop out rate

Most popular A-Levels studied (and grade achieved)

D
E
C

Journalism

Teaching and learning

86%
Staff make the subject interesting
95%
Staff are good at explaining things
86%
Ideas and concepts are explored in-depth
86%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

83%
Library resources
95%
IT resources
90%
Course specific equipment and facilities
81%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions
Feel part of a community on my course

Who studies this subject and how do they get on?

86%
UK students
14%
International students
45%
Male students
55%
Female students
62%
2:1 or above
23%
Drop out rate

Most popular A-Levels studied (and grade achieved)

E
C
C

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Publicity studies

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£16,354
low
Average annual salary
88%
low
Employed or in further education
64%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

21%
Artistic, literary and media occupations
15%
Sales assistants and retail cashiers
9%
Sales, marketing and related associate professionals
What do graduate employment figures really tell you?

We've got an internationally competitive marketing and PR sector and not surprisingly, that is the main industry head into after university. Nearly a third of publicity studies graduates from 2015 were working in London by 2015, but graduates don't just go to work in PR agencies — all sorts of organisations do their own publicity these days, and with the rise of digital and mobile technology and social media, a lot of marketing is done in quite innovative ways and there is serious demand for good PR staff. This year, a lot of the jobs that graduates got in PR and marketing were found through personal contacts and through recruitment agencies, so build up your contacts, and network your way to a job!

Journalism

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£17,000
med
Average annual salary
91%
low
Employed or in further education
93%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

27%
Artistic, literary and media occupations
13%
Sales, marketing and related associate professionals
10%
Media professionals
What do graduate employment figures really tell you?

Journalism roles are very sought after, and competition fierce, and with the Internet disrupting business models, this is likely to continue. It's not impossible to get into roles with a first degree — quite a few do - but they can often be insecure or on a freelance basis, and a lot of jobs in journalism go to postgraduates. Unpaid work is not the norm for new journalists, but it’s rather more common than for other roles, as personal contacts and work experience are important ways for would-be journalists to get their target jobs. The skills you can gain from a journalism degree can be useful in a range of industries, and so grads from these courses can be found in a wide range of jobs - first degree graduates often get jobs in marketing and PR where their skills at drafting copy to deadlines are appreciated. London tends to dominate the jobs market for journalism graduates - a quarter of journalism graduates went to work there - but 2015 graduates found opportunities elsewhere, particularly in larger cities with good local media.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Public relations

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£14k

£14k

£18k

£18k

£21k

£21k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Journalism

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£14k

£14k

£18k

£18k

£21k

£21k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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This is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.

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This is the percentage of applicants to this course who received an offer last year, through Ucas.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

We calculate a mean rating of all responses to indicate whether this is high, medium or low compared to the same subject area at other universities.

Have a question about this info? Learn more here

This information is from the Higher Education Statistics Agency (HESA).

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here