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Staffordshire University

Marketing Management ( With foundation year)

UCAS Code: N1NQ

Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements


A level

A,E

AS

A,E

Extended Project

A*-E

Leaving Certificate - Higher Level (Ireland) (first awarded in 2017)

H5,H6,H6,H6,H6

OCR Cambridge Technical Certificate

D*-P

OCR Cambridge Technical Diploma

D*D*-PP

OCR Cambridge Technical Extended Certificate

D*-P

OCR Cambridge Technical Extended Diploma

PPP

OCR Cambridge Technical Foundation Diploma

D*D*,PP

OCR Cambridge Technical Introductory Diploma

D*-P

OCR Cambridge Technical Subsidiary Diploma

D*D*,PP

Pearson BTEC Level 3 National Certificate (first teaching from September 2016)

D*-P

Pearson BTEC Level 3 National Diploma (first teaching from September 2016)

D*D*-PP

Pearson BTEC Level 3 National Extended Certificate (first teaching from September 2016)

D*-P

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

PPP

Pearson BTEC Level 3 National Foundation Diploma (first teaching from September 2016)

D*-P

UCAS Tariff

48
100%
Applicants receiving offers

About this course


Course option

4years

Full-time including foundation year | 2019

Subject

Marketing

Our Marketing Management degree, combining marketing management principles with cutting-edge techniques, will get you ready to hit the ground running.

The rapid growth in demand for digital marketing skills is unprecedented. According to the Digital Marketing Institute, it's estimated that by 2020 there will be 150,000 jobs in digital marketing. So if you’re looking for a career where demand exceeds supply, and your skills can command an excellent salary, take a look at our course.

Our course is based on sound marketing management principles, combined with cutting-edge techniques, to prepare you for this fast-paced world. We recognise that keeping pace with industry is key to your success. For that reason, we also offer a full suite of Google exams from The Digital Garage. These cover 23 topics, such as AdWords, search engine optimisation, pay-per-click and social media advertising. This course really will get you ready to hit the ground running.

On successful completion of study, we will issue the following award: BA (Hons) Marketing Management

Modules

Foundation Year Core modules: Business Simulation Project, Prepare to Manage, Maths for Managers, Communication Skills for Managers, Management in Practice

Year 1 Core modules: Business Agility, Digital Identity, Creating and Implementing Marketing Campaigns, Entrepreneurial Marketing, The Professional Toolkit, Experiential Marketing

Year 2 Core modules: Consumer Behaviour, Digital Marketing Strategy and Planning, Business Creation and Innovation, The Digital Toolkit, Developing Collaborative Relationships, Social Media and Content Planning, Big Data, Work Placement Project

Year 3 Core modules: Customer Experience (CX) Strategy, Business Ethics, Corporate Brand and Reputation, Measuring Success, Digital Acquisition, Conversion and Retention, Knowledge Exchange Project

Tuition fees

Select where you currently live to see what you'll pay:

Channel Islands
£7,375
per year
England
£7,375
per year
EU
£7,375
per year
International
£12,500
per year
Northern Ireland
£7,375
per year
Scotland
£7,375
per year
Wales
£7,375
per year

The Uni


Course location:

Staffordshire University (Stoke Campus)

Department:

Staffordshire Business School

TEF rating:

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What students say


How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Business and management

Sorry, no information to show

This is usually because there were too few respondents in the data we receive to be able to provide results about the subject at this university.


Who studies this subject and how do they get on?

97%
UK students
3%
International students
56%
Male students
44%
Female students
80%
2:1 or above
21%
Drop out rate

Most popular A-Levels studied (and grade achieved)

C
E
B

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£20,000
med
Average annual salary
91%
low
Employed or in further education
50%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

15%
Business, finance and related associate professionals
9%
Sales, marketing and related associate professionals
9%
Administrative occupations: finance
What do graduate employment figures really tell you?

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Marketing

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£19k

£19k

£20k

£20k

£23k

£23k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

We calculate a mean rating of all responses to indicate whether this is high, medium or low compared to the same subject area at other universities.

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This information is from the Higher Education Statistics Agency (HESA).

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here