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St Mary's University, Twickenham

Communications and Marketing

UCAS Code: N591

Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements


A level

B,B,C

Pass Access to Higher Education Diploma with 60 Credits

International Baccalaureate Diploma Programme

28

OCR Cambridge Technical Extended Diploma

DMM

Pearson BTEC Level 3 National Extended Diploma

DMM

UCAS Tariff

112

80 UCAS points should include at least two B grades at A Level or equivalent

About this course


Course option

3years

Full-time | 2018

Subjects

Information services

Marketing

This ambitious degree - designed in consultation with leading figures in the marketing and communications industries - aims to give you the most up-to-date and effective insight into the world of media relations, the business of marketing and its application in the modern workplace.

The phenomenal growth of the communications and marketing industries presents a huge opportunity for graduates, equipped with the correct skills and knowledge, to make an impact in a wide variety of industries and professions.

On this course you will learn about the theory of communications and the most effective techniques to put across your message. You will learn about consumer behaviour, branding, customer relationships and digital communications. You will also learn to think analytically, strategically and creatively through a series of exciting practical projects designed by industry professionals.

This course looks to help you acquire the most relevant knowledge and skills, learn how to use them effectively and put them into practice in the real world, opening up exciting career opportunities.

Assessment methods

Modules are normally assessed by a combination of one written assignment and one practical assignment.

You will get the opportunity to undertake your own research, give presentations, design and produce marketing campaigns. Your final project can be either a written dissertation or practically based assignment (e.g. a website, a film or marketing campaign). In the final stage of the course, students are encouraged to take up a work placement, which will count towards your final grade.

Your final project can be either a written dissertation or a practical-based assignment (such as a website, a film or marketing campaign). In the final stage of the course, you are encouraged to take up a work placement, which will count towards your final grade.

The Uni


Course location:

St Mary's University, Twickenham

Department:

School of Arts and Humanities

TEF rating:
Read full university profile

What students say


How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Communications and media

Sorry, no information to show

This is usually because there were too few respondents in the data we receive to be able to provide results about the subject at this university.


Who studies this subject and how do they get on?

91%
UK students
9%
International students
34%
Male students
66%
Female students
69%
2:1 or above
11%
Drop out rate
270

Business and management

Sorry, no information to show

This is usually because there were too few respondents in the data we receive to be able to provide results about the subject at this university.


Who studies this subject and how do they get on?

92%
UK students
8%
International students
53%
Male students
47%
Female students
65%
2:1 or above
19%
Drop out rate
274

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Communications and media

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£23,000
high
Average annual salary
91%
med
Employed or in further education
88%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

9%
Other administrative occupations
9%
Sales assistants and retail cashiers
9%
Artistic, literary and media occupations
What do graduate employment figures really tell you?

Information services covers a broad range of degree options including librarianship and museum studies, which are usually only taken by a small number of students at first degree level. These areas tend to be much more popular at postgraduate level - and with a lot of competition for jobs in libraries and museums, most (but not all) of these jobs go to holders of Masters qualifications. However, many industries are increasingly looking for professionals skilled in managing data and information - so there are related jobs to be had with just a first degree and starting salaries are actually a little above average for this subject.

Business and management

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£23,000
high
Average annual salary
99%
high
Employed or in further education
90%
high
Employed in a role where degree was essential or beneficial

Top job areas of graduates

11%
Sales assistants and retail cashiers
9%
Public services and other associate professionals
8%
Administrative occupations: finance
What do graduate employment figures really tell you?

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Communications and media

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£16k

£16k

£20k

£20k

£25k

£25k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Business and management

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£19k

£19k

£22k

£22k

£24k

£24k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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This is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.

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This is the percentage of applicants to this course who received an offer last year, through Ucas.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

We calculate a mean rating of all responses to indicate whether this is high, medium or low compared to the same subject area at other universities.

Have a question about this info? Learn more here

This information is from the Higher Education Statistics Agency (HESA).

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

Have a question about this info? Learn more here

Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here