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Solent University (Southampton)

Marketing

UCAS Code: M001

Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements


A level

C,C,C

In combination with other qualifications

Access to HE Diploma

M:45,P:15

60 Credits overall with 45 Merit level credits and 15 at Pass.

In combination with other qualifications

HNC (BTEC)

P-D

HND (BTEC)

P-M

International Baccalaureate Diploma Programme

28

In combination with other qualifications

OCR Cambridge Technical Diploma

DD

In combination with other qualifications

OCR Cambridge Technical Extended Diploma

MMM

In combination with other qualifications

In combination with other qualifications

In combination with other qualifications

In combination with other qualifications

In combination with other qualifications

Pearson BTEC Diploma (QCF)

DD

Pearson BTEC Extended Diploma (QCF)

MMM

In combination with other qualifications

Pearson BTEC Level 3 National Diploma (first teaching from September 2016)

DD

In combination with other qualifications

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

MMM

In combination with other qualifications

In combination with other qualifications

UCAS Tariff

96-112

From at least 2 A levels, BTEC Extended Diploma MMM, BTEC Diploma DD or equivalent qualification. Alternative entry on this course is available through the Foundation Year. We welcome applications from students currently studying a Foundation Degree, DipHE, HNC, HND or modules of an undergraduate degree course at another university, who wish to enter directly into Years 2 or 3 of one of our undergraduate degree courses. Applicants who are not in possession of the minimum entry requirements but are able to demonstrate enthusiasm and motivation will be considered on an individual basis and may be admitted subject to satisfactory interview / and or portfolio. Please contact for further details.

In combination with other qualifications

92%
Applicants receiving offers

About this course


Course option

3.0years

Full-time | 2020

Subject

Marketing

Southampton Solent’s BA (Hons) Marketing programme will help prepare you for a varied career as a professional marketer – driving growth, increasing brand awareness and delivering high-quality marketing materials for businesses of all types and sizes.

You’ll be supported in developing a comprehensive understanding of marketing theory combined with practical application. You’ll study the key concepts of consumer behaviour and insight, marketing strategy, effective marketing planning and decision making, marketing communications, and creative digital technologies, focused on engaging global audiences.

The degree also helps you develop into a flexible marketer. Integration of personal, professional and transferable skills throughout the course help support your progression and development as an individual, within a team and as a learner – attributes that will enable you to be adaptable in today’s fast-moving job market.

Employability is embedded in the curriculum. You’ll have the opportunity to engage with employers and work on live client briefs and real-world projects at all levels. Extensive links with the business community, marketing groups and industry associations are continuously being established to ensure the degree is relevant to the modern marketing environment and current industry best practice. You’ll also have the opportunity to attend guest lectures and will be encouraged to take part in networking opportunities, vital for a successful future career in the marketing profession.

In addition to a traditional degree, the marketing programme also offers you access to a high level of professional qualifications. Additional qualifications include the Chartered Institute of Marketing (CIM), the Institute of Direct and Digital Marketing (IDM), PRINCE2 project management and Google Analytics.
Few careers can offer a combination of so many different disciplines as marketing – from psychology to art to statistics, all packaged together into one role.

A marketing career is a rewarding and smart choice as there is currently strong demand across the country for marketers. Your biggest challenge is deciding which area to go into as the choice is so wide.

Recent graduates have taken up marketing roles in large-scale organisations such as Axis Europe and B&Q, as well as small businesses like MRS Web Solutions.

Solent’s BA (Hons) Marketing programme is open to students from a range of academic backgrounds. Candidates should aspire to a career in marketing, advertising, PR, events, research and marketing analytics.

Students who complete a relevant foundation year at Solent benefit from direct entry onto this course.

Modules

Year one
Core units

Marketing Information and Customer Insight
Marketing Principles (CIM)
Creative Digital Technology
Business Enterprise
Consumer Behaviour
Business Data and Analytics and IT Skills

Year two
Core units

Managing Marketing in Business
Integrated Marketing Communications (CIM)
Employability and Work Placement Skills
Academic & Marketing Research Skills
CRM & Stakeholder Marketing

Options

Digital Marketing (CIM)
Customer Experience (CIM)

Please note: Not all optional units are guaranteed to run each year.
Year three
Core units

Final Major Project
Strategic Marketing within the Business
Project Management in Business (PRINCE2)
Direct & Digital Marketing (IDM)
Business Project

Options

International Marketing
Services Marketing
Arts and Not-For-Profit Marketing

Please note: Not all optional units are guaranteed to run each year.

Assessment methods

The course is assessed through exams, presentations, pitches and coursework such as posters, video, podcasts and business reports.

Tuition fees

Select where you currently live to see what you'll pay:

Channel Islands
£9,250
per year
England
£9,250
per year
EU
£9,250
per year
International
£12,500
per year
Northern Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

Extra funding

Southampton Solent University offers a range of bursaries and scholarships that provide financial assistance or waive fees for tuition or accommodation. Each bursary or scholarship has specific eligibility criteria. Check out our bursaries and scholarships pages to find out more.

The Uni


Course location:

Solent University (Southampton)

Department:

Business, Law and Communications School

TEF rating:

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What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

76%
med
Marketing

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Teaching and learning

77%
Staff make the subject interesting
85%
Staff are good at explaining things
87%
Ideas and concepts are explored in-depth
85%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

88%
Library resources
95%
IT resources
91%
Course specific equipment and facilities
62%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

Who studies this subject and how do they get on?

83%
UK students
17%
International students
36%
Male students
64%
Female students
83%
2:1 or above
4%
Drop out rate

Most popular A-Levels studied (and grade achieved)

C
C
C

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£17,999
low
Average annual salary
94%
med
Employed or in further education
92%
high
Employed in a role where degree was essential or beneficial

Top job areas of graduates

42%
Sales, marketing and related associate professionals
15%
Business, finance and related associate professionals
6%
Other elementary services occupations
What do graduate employment figures really tell you?

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Marketing

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£18k

£18k

£22k

£22k

£25k

£25k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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This is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.

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This is the percentage of applicants to this course who received an offer last year, through Ucas.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

We calculate a mean rating of all responses to indicate whether this is high, medium or low compared to the same subject area at other universities.

Have a question about this info? Learn more here

This information is from the Higher Education Statistics Agency (HESA).

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here