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Sheffield Hallam University

Marketing with Public Relations

UCAS Code: A116

Bachelor of Arts - BA

Entry requirements


Access to HE Diploma

M:15,P:30

Access to HE Diploma with at least 45 credits at level 3 and 15 credits at level 2. At least 15 level 3 credits must be at merit grade or above, from a QAA-recognised Access to HE course, or an equivalent Access to HE certificate.

GCSE/National 4/National 5

English language or literature at grade C or 4 Maths at grade D or 3

UCAS Tariff

112

This must include at least 64 points from 2 A Levels or equivalent BTEC qualifications. For example: BBC at A Level DMM in BTEC Extended Diploma. A combination of qualifications, which may include AS levels, EPQ and general studies

About this course


This course has alternative study modes. Contact the university to find out how the information below might vary.

Course option

3.0years

Full-time | 2020

Other options

4.0 years | Sandwich | 2020

Subjects

Marketing

Public relations

Acquire a sound foundation in marketing — gaining fundamental and contemporary knowledge.
Experience useful PR modules which equip you for industry.
Develop the digital communication skills that employers are looking for.
Learn to safeguard reputations, and understand why organisations value them.
Achieve professional recognition from the Chartered Institute of Marketing (currently at the application stage).
The dynamic, fast-paced marketing and PR industries have never been so closely connected — graduates of the subjects are expected to have skills and attributes for both fields. On this course, you'll cover everything from crisis management to creative skills, and prepare yourself to innovate and communicate in a range of exciting settings.

**How you learn**

You learn through a mixture of tutor-directed learning and student-led exercises and activities. You will be taught by tutors who have real world experience in different sectors of business.

Assessment is both formative and summative, and is supported through timely and meaningful feedback.

For each assessment you receive written feedback from tutors whilst less formal feedback may be given by your peers. Self-evaluation is also encouraged.

Throughout the course, you'll learn fundamental and specialist skills for marketing and PR, which will be cemented by live projects, guest lectures and placement opportunities.

You learn through

- lectures, workshops and seminars

- guest lectures from PR and Marketing industry experts

- collaborative activities

- research tasks

- attendance at industry events

- portfolios building

**Applied learning**
**Work placements**

You will have the opportunity to arrange a paid year-long work placement in between your second and third years. This gives you a real-world experience to prepare you for your future career. Other marketing graduates have gone on to work for McCann Erikson, Uber Agency, WDMP

**Live projects**

You will have the opportunity to arrange a year-long work placement in between your second and third years. This gives you a real-world experience to prepare you for your future career.

**Field trips**

Marketing students are all eligible to join the Marketing Society, which organises field trips throughout the year. There are also PR field trips that have included visits to industry events run by professional associations, and a trip to Malaysia to learn about the country's PR industry run through Sheffield Hallam University's #GoGlobal scheme.

**Networking opportunities**

Your lecturers are actively involved in the marketing and PR industries and related academic research. This gives them access to useful contacts and a contemporary understanding of industry practice, which feeds into the teaching on the course. The course features guest speakers from the national and international PR and marketing industries.

You also have the opportunity to attend conferences and events designed to offer you valuable additional professional insight and the chance to network with experts in the industry (there may be an additional charge for these) including a number of Sheffield Hallam University industry events such as Grad Talk and Pathways held on campus throughout the course.

Modules

You can take an optional placement in year three.

Year 1
Compulsory modules

Introduction To Pr 20 Credits
Market And Digital Analysis 20 Credits
Marketing Research And Employability 20 Credits
Pr And Persuasion 20 Credits
Principles Of Marketing 20 Credits

Elective modules

Foreign Language 10 Credits
Marketing Organisations And Society 20 Credits

Year 2
Compulsory modules

Global Communications Strategy And Critique 20 Credits
Marketing Metrics 20 Credits
Reputations, Issues And Crisis Management 20 Credits
Sales And Business Skills 20 Credits
Strategic Approaches To Marketing Management 20 Credits

Elective modules

Foreign Language 10 Credits
Integrated Marketing Communications 20 Credits
Service And Retail Marketing 20 Credits
Year 3
Compulsory modules

Placement Year -
Final year
Compulsory modules

Contemporary And Professional Issues In Public Relations 20 Credits
Go-To-Market In The Digital Environment 20 Credits
Marketing In A Global Context 20 Credits
Pr Specialisms 20 Credits
Strategic Brand Management 20 Credits
Elective modules

Communication Concepts For Marketers 20 Credits
Foreign Language 10 Credits
Relationship Marketing Management 20 Credits

Assessment methods

Exam
Coursework

Tuition fees

Select where you currently live to see what you'll pay:

Channel Islands
£9,250
per year
England
£9,250
per year
EU
£9,250
per year
International
£13,250
per year
Northern Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

Sheffield Hallam University

Department:

Faculty of Sheffield Business School

TEF rating:

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What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

77%
med
Marketing
75%
med
Public relations

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Teaching and learning

82%
Staff make the subject interesting
90%
Staff are good at explaining things
79%
Ideas and concepts are explored in-depth
87%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

85%
Library resources
93%
IT resources
88%
Course specific equipment and facilities
76%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

Who studies this subject and how do they get on?

84%
UK students
16%
International students
45%
Male students
55%
Female students
80%
2:1 or above
7%
Drop out rate

Most popular A-Levels studied (and grade achieved)

C
D
C

Publicity studies

Teaching and learning

83%
Staff make the subject interesting
90%
Staff are good at explaining things
79%
Ideas and concepts are explored in-depth
74%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

74%
Library resources
86%
IT resources
90%
Course specific equipment and facilities
81%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

Who studies this subject and how do they get on?

94%
UK students
6%
International students
21%
Male students
79%
Female students
77%
2:1 or above
4%
Drop out rate

Most popular A-Levels studied (and grade achieved)

B
C
C

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£21,000
med
Average annual salary
97%
med
Employed or in further education
84%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

55%
Sales, marketing and related associate professionals
5%
Sales assistants and retail cashiers
5%
Other administrative occupations
What do graduate employment figures really tell you?

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

Publicity studies

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£17,000
med
Average annual salary
87%
low
Employed or in further education
89%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

34%
Sales, marketing and related associate professionals
13%
Other elementary services occupations
9%
Media professionals
What do graduate employment figures really tell you?

We've got an internationally competitive marketing and PR sector and not surprisingly, that is the main industry head into after university. Nearly a third of publicity studies graduates from 2015 were working in London by 2015, but graduates don't just go to work in PR agencies — all sorts of organisations do their own publicity these days, and with the rise of digital and mobile technology and social media, a lot of marketing is done in quite innovative ways and there is serious demand for good PR staff. This year, a lot of the jobs that graduates got in PR and marketing were found through personal contacts and through recruitment agencies, so build up your contacts, and network your way to a job!

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Marketing

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£21k

£21k

£24k

£24k

£26k

£26k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Public relations

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£16k

£16k

£20k

£20k

£22k

£22k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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This is the percentage of applicants to this course who received an offer last year, through Ucas.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

We calculate a mean rating of all responses to indicate whether this is high, medium or low compared to the same subject area at other universities.

Have a question about this info? Learn more here

This information is from the Higher Education Statistics Agency (HESA).

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

Have a question about this info? Learn more here

Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here