Fashion Marketing and Branding
UCAS Code: WN25
Bachelor of Arts (with Honours) - BA (Hons)
Entry requirements
A level
120 UCAS Tariff points from three A-levels
Pass your Access course with 60 credits overall with a minimum of 45 credits at level 3
GCSE/National 4/National 5
GCSE English grade C/4 or equivalent. GCSE Maths grade C/4 or GCSE Science grade C/4 or equivalent
120 UCAS Tariff points from your BTEC Level 3 National Diploma and one A-Level or equivalent qualification
120 UCAS Tariff points from your BTEC Level 3 National Extended Certificate and two A-Levels or equivalent qualifications
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
UCAS Tariff
About this course
This degree focuses on marketing and brand strategy in the fashion and lifestyle industry. Explore how brands become distinctive and desirable, discovering how they identify their unique selling points to position themselves in the market. You will then look at how brands communicate with consumers through innovative ideas, strategic delivery and visual communication.
You’ll learn how to create effective marketing strategies as well as communicate those strategies to consumers. Get a taste of the industry by completing live projects with global brands such as Gymshark, Boohoo.com, Boots No7, Lacoste, Sunspel, Next and Dior by attending guest lectures from industry experts such as Angelique Green of The Mighty Shed. Hone your Adobe InDesign, Illustrator and Photoshop skills so you can develop your creative ideas to communicate with consumers.
In Year Three, you’ll showcase your work at our Degree Show, Nottingham, with the chance to be selected for exhibiting at Graduate Fashion Week, London.
**Assessment**
Assessment is 100% through coursework and attendance.
**Careers and employability**
This course has an excellent employability rate, with 94% of students going on to employment or further study within six months of graduating (DLHE survey 2016/17).
Graduates often go into fields such as brand management, digital marketing, insight manager, media planning & buying and PR. Recent graduate destinations include Adidas, Pentland, ASOS, Jamie Oliver, Sweaty Betty, Harrods, River Island, Wallis, Selfridges, Boux Avenue, Marks & Spencer, Next, New Look, and Cath Kidston.
Modules
[Year One]
Year One is all about building and developing subject knowledge, as well as broadening and enhancing your existing skill sets. These two year-long modules run side by side.
• Visual and Cultural Influence (40 credit points)
Learn about fashion and the trends in our society that influence what, where and how things are sold.
• Principles of Fashion Marketing and Branding (80 credit points)
You’ll explore the global market, looking at the cultural and social trends that influence the fashion industry.
[Year Two]
These two year-long modules run side by side.
• Marketing Strategy and Communication (60 credit points)
Explore business, brand and marketing strategy and work on exciting, real-life briefs set by visiting industry experts.
• Brand Environment (60 credit points)
There are two parts to this module.
The first part – Fashion Business Solutions – is compulsory. You’ll simulate industry practice by completing a fashion marketing and branding challenge.
The second part is an independent project where you can choose from two options. Option one is a nine-week work experience placement, which will allow you to apply your theory to real-life business situations and provide solutions whilst gaining first-hand experience of the roles and responsibilities within the fashion industry. You will receive a Placement Certificate in Professional Practice.
[Final Year]
• Strategic and Creative Solutions (120 credit points)
Work on a personal self-devised project where you create a brief in an area of interest, usually something relevant to your future career.
The Uni
City Campus
School of Art and Design
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What do graduate employment figures really tell you?Want to work in a growing, creative sector where we are a world leader? Welcome to design! The UK has a proud reputation as a centre of design excellence, and last year just over 14,000 design degrees were awarded. At the moment, the jobs market looks a little better for fashion and textile designers, and not as good for multimedia or interactive designers — but that may change by the time you graduate. In general, design graduates are more likely than most to start their career in London, although that also varies by subject — last year fashion designers often found jobs in the North West, graphic designers in the South West, illustrators in the South West, East Anglia and Midlands, textile designers in the Midlands and the North West, and visual designers in Scotland, Northern Ireland and the Midlands. Design is also a good degree for people who want to work for a small business - more than half of graduates start at a small employer.
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