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Hospitality Business Management with Marketing

Entry requirements


GCSE/National 4/National 5

GCSE English Language and Maths at Grade C or above (Grade 4 for those sitting their GCSE from 2017 onwards) or equivalent. Key Skills Level 2, Functional Skills Level 2 and the Certificate in Adult Literacy/Numeracy are accepted in place of GCSEs.

UCAS Tariff

112

A minimum of 72 from two A Levels or equivalent, excluding General Studies

About this course


Course option

3years

Full-time | 2024

Subject

Hospitality management

**Become a hospitality leader of the future and learn to transform marketing practices, think critically and have the confidence to implement innovative ideas.**

The hospitality industry is constantly changing to innovate and capitalise on consumer trends in food, drink and accommodation. This course will help you develop into a reflective practitioner who is able to make informed decisions and respond flexibly to a dynamic globalised hospitality industry and anticipate emerging market trends.

As part of your course, you’ll:

- Gain the knowledge and skills to think critically, be reflective and have the potential to transform and drive forward hospitality businesses through successful marketing practices

- Put hospitality, business and marketing theory into practice with visits to local industry and the chance to work on live projects, such as creating branded social experiences, communication plans for hospitality businesses and by developing exceptional guest experiences

**Find out more**

You’ll have the opportunity to make insightful decisions based on market trends within and beyond the hospitality sector. All of which means your project management skills will develop by creating exciting solutions that benefit consumers and the hospitality industry in an ever-changing marketing environment.

You’ll also have the option to tailor assessments to specific areas of interest including food trends, sustainability and technology.

A series of field trips will allow you to witness the hospitality industry first-hand, while guest lectures and research seminars will enable you to network with and learn from professionals.

**Expert practitioners**
Our specialist teaching team includes research-active academics and industry professionals who work as consultants to the course – expertise which will help to shape your learning.

**Like minds**
Interaction with peers during and outside classroom activities will aid the development of new ideas and give you the ability to evaluate hospitality management techniques within a variety of settings.

**Why study Hospitality Business Management with Marketing at Leeds Beckett University...**
1. The School of Events, Tourism & Hospitality Management was ranked in the top 50 best schools globally in 2022 by the Academic Ranking of World Universities
2. Our specialist teaching team includes research-active academics and industry professionals who work as consultants to the course
3. Develop professional contacts when visiting speakers come to offer unique industry insights during guest lectures
4. Deepen your skills and experience, build your confidence, contacts, and CV, and improve your chances of jumping straight into a job after graduation with a paid sandwich year
5. Ranked 13th in the UK for hospitality, event management and tourism subject group (Guardian Subject League Tables, 2024)

Modules

Year 1 core modules
- Hospitality Consumer Behaviour
- Revenue Management
- Organisation Behaviour & Design
- Professional & Academic Skills for Hospitality
- Responsible Hospitality Operations
- The Hospitality Industry & Society

Year 2 core modules
- Hospitality Marketing Research
- Hospitality Servicescapes
- Managing & Leading People
- Marketing & Communications for Hospitality
- Talent Management
- Sustainable Business Decision-Making

Year 3 core modules
- Hospitality Brand Experiences
- Entrepreneurship
- Consultancy Project
- International Hospitality Marketing Strategy
- Responsible Hospitality Businesses

Tuition fees

Select where you currently live to see what you'll pay:

England
£9,250
per year
Northern Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

Headingley Campus

Department:

Events, Tourism and Hospitality

Read full university profile

What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

82%
Hospitality management

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Tourism, transport and travel

Teaching and learning

81%
Staff make the subject interesting
86%
Staff are good at explaining things
79%
Ideas and concepts are explored in-depth
82%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

82%
Library resources
83%
IT resources
85%
Course specific equipment and facilities
81%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions
Feel part of a community on my course

Who studies this subject and how do they get on?

78%
UK students
22%
International students
46%
Male students
54%
Female students
71%
2:1 or above
37%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

E
C
D

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Tourism, transport and travel

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£18,200
med
Average annual salary
98%
high
Employed or in further education
62%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

35%
Sales, marketing and related associate professionals
8%
Public services and other associate professionals
6%
Sales assistants and retail cashiers

This course sits in a wide group of smaller subjects that don't necessarily have that much in common - so bear this in mind when you look at any employment data. Most graduates took a hospitality, events management or tourism-related course, but there are a group of sports and leisure graduates in here as well who do different things. Events management was the most common job for graduates from this group of subjects, and so it’s no surprise that graduates from specialist events management courses did better last year than many of the other graduates under this subject umbrella - but all did about as well as graduates on average or a little better. If you want to find out more about specific job paths for your chosen subject area, it's a good idea to go on open days and talk to tutors about what previous graduates went on to do, or to have a look at university department websites.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Tourism, transport and travel

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£20k

£20k

£24k

£24k

£28k

£28k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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Course location and department:

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Teaching Excellence Framework (TEF):

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.

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This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

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Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here