Take your accounting and analytical skills to the next level on our Accounting with Business Analytics BSc. Organisations are harnessing data analytics to power their business strategy and they require individuals with the right skills to leverage this potential. Our programme provides you with the opportunity to develop the appropriate skills for a career in the dynamic data analytics and accounting professions.

**Why choose this course?**
- Future-proof your career with the data and digital skills needed in the changing work environment

- Gain experience using industry standard software such as Tableau and Bloomberg Terminal

- Options to spend a year working in industry or study abroad

- Study alongside innovative companies in Keele Business School

The accounting and business environment is constantly evolving, and the application of data analytics is changing the skillset employers are looking for. Our Accounting with Business Analytics BSc brings together two complementary subjects so you can develop key skills to prepare you for your career after graduation. It blends studying modules in both disciplines and focuses on enhancing your own professional development so you can pursue a career in this dynamic field.

In your first year you will begin to develop your understanding of quantitative data analysis, considering the different mathematical and statistical methods that can be applied. We will provide you with a solid grounding in the sourcing, management and storing of all types of data and give you an introduction in using SQL (Structured Query Language) in the manipulation of databases.

Careers involving business analytics will require high levels of expertise in using Excel software and we aim to ensure that you have the opportunity to improve your skills in using Excel to an advanced level. You will study the fundamental principles of accounting and enhance your knowledge of financial accounting including the preparation and analysis of key financial information.

As you progress on the course you will study the key theories of statistics and gain experience using industry standard software such as Bloomberg Terminal to extract economic, business and financial information. You will learn about the different types of data and gain confidence in your skills using various methods including Tableau, which is widely used in the data analytics field and Excel to communicate your findings in a visually appealing, easy to understand way to a wide range of audiences.

You will learn about different types of data and gain confidence in your analysis and communication skills, using software tools like Tableau, which is widely used in the data analytics field.

How analytics are used in the decision making process is explored and higher level accounting modules concentrate on financial accounting where you will consider international financial reporting. There is the opportunity to deepen your understanding of cost and management accounting techniques with reference to forecasting, budgeting and costing and you will gain an insight into stock market investment and the various factors that determine the prices of financial assets.

**About Keele**
Keele University was established in 1949 by the former Vice-Chancellor of Oxford University. Founded to meet the needs of a changing world, Keele has always had a pioneering vision to be a different kind of university.

We excel in both teaching and research, with some of the most satisfied students in England, and research that is changing lives for the better at a regional, national and global level.

Our beautiful 600-acre campus is one of the biggest in Britain – but all the most important services and facilities are on your doorstep, with accommodation, teaching spaces, facilities including a medical centre, sports centre and pharmacy, and a range of shops, eateries and entertainment venues – including the Students’ Union – clustered around the centre.