We use cookies to allow us and selected partners to improve your experience and our advertising. By continuing to browse you consent to our use of cookies. You can understand more and change your cookies preferences here.

Coventry University

Sport Management

UCAS Code: N285

Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements


A level

B,B,C

The Access to HE Diploma to include 30 Level 3 credits at Merit. Plus GCSE English and Mathematics at grade 4 / C or above.

GCSE/National 4/National 5

5 GCSEs at grade 4 / C or above to include English and Mathematics.

International Baccalaureate Diploma Programme

29

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

DMM

UCAS Tariff

112

We've calculated how many Ucas points you'll need for this course.

90%
Applicants receiving offers

About this course


This course has alternative study modes. Contact the university to find out how the information below might vary.

Course option

3.0years

Full-time | 2020

Other options

4.0 years | Sandwich | 2020

Subject

Sports management

We have over 25 years of experience in delivering sport and event related degree courses, which means we can draw on an extensive network of sport organisations in both the UK and throughout the world for work placement opportunities, practitioner speakers, site visits and consultancy based project work, which help to reflect the course’s international outlook and focus on employability.

Our Sport Management degree places emphasis on both sport and management. First, you will have the opportunity to develop a broad range of generic management skills, including the core business functions of finance, marketing and?human resource management. The modules covering these topics are bespoke, written for our course and cover the application of topics specifically to the sport industry. These modules are then supported through sport industry specific modules, which allowing you the chance to develop your subject expertise of the sport industry.

In the classroom, you will be taught by staff who have a mix of practitioner experience and academic research publications. This means you will have the opportunity to gain many practical insights into the challenges of working in the dynamic and diverse sport industry, and you should be challenged with sport issues and problems that need practical management decisions, underpinned by research and critical analysis.

Reflecting the increasingly global nature of the sports industry, the course offers opportunities for field trips, in the UK and overseas, the chance to study abroad or to work collaboratively with other students from around the world (subject to availability, fees apply). Students have worked for a number of different types of sport organisations including sport teams (e.g. Tottenham Hotspur FC, Wasps Rugby Club, Leicestershire Cricket Club), governing bodies (e.g. FIFA), sport venues (e.g. Ascot Racecourse), sport marketing agencies (e.g. Oaks Consultancy, Octagon, MB Partners) and many more.

As a student on this course, you will also have the opportunity to take part in a variety of informal volunteering opportunities, at events such as the Tour de Yorskshire and the BBC Sports Personality of the Year, and to attend sessions from external practitioners, many of whom attend the course’s guest lecture week. Examples of speakers who have given talks include: a sport agent of English Premier League footballers; former students currently working at the 2019 Cricket World Cup in the areas of operations management, security and volunteer recruitment; and the marketing manager for Everton FC.

**Key course benefits;**

- Links with local ?rms who provide specialist talks and mentor students, ensuring that you gain the maximum exposure to industry.

- Practical experience developed from ?eld visits and volunteer opportunities within the sport industry that gives you a platform to apply your sport management theory

- By studying at Coventry Business School, you can benefit from our memberships of the European Foundation of Management Development (EFMD) and the Chartered Association of Business Schools (CABS).

- International collaborations which allow you the opportunity to take part in international workshops and conferences, where you will have the opportunity to work with students from different countries and meet international experts from the sport management sector.

- Accredited by the Chartered Management Institute (CMI) this course gives you the option of registering and gaining a Level 5 Certificate, which can enhance your employability skills (registration fees apply).

- Our international focus gives you opportunities for international travel and project work, whether this is as part of a field trip, studying abroad, or working on Online International Learning (OIL) projects with other international students.

Modules

**Your main study themes are:**

-Managing sport organisations: The management of sport organisations is changing rapidly, largely in response to the increased commercialisation and professlonalisation of sport. Media coverage and increased expectations in terms of good governance and accountability create specific management challenges. We will explore the principles and practices necessary for effective management of sport organisations, drawing on management and organisational theories, the changing nature of the external environment of sport organisations and how this impacts on the internal operations and people. 

-Sport management: We cover the core principles and practices of management, in the context of sport and sporting events. You should gain a solid understanding of strategy, human resource management (HRM), economics and finance, all critically important when managing organisations whether in the sport industry, or outside it. Where this course differs from straight management courses Is the fact that we teach these core management principles in the context of sport. So, for example, we may consider human resource management in the context of managing sport stars with massive egos. 

-Economic impact of sport: We will look at the financial implications of sporting events and activities, including opportunity cost, comparative advantage, the behaviour of individuals and firms, their interaction in markets and the role for government, specifically within the sports and events industries. 

For more information about what you will study, please visit our website.

Tuition fees

Select where you currently live to see what you'll pay:

England
£9,250
per year
EU
£9,250
per year
Northern Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

Coventry University

Department:

School of Marketing and Management

TEF rating:

Calculate your living costs

See how much you'll need to live on at your chosen university, with our student budget calculator.

See your living costs
Read full university profile

What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

78%
med
Sports management

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Tourism, transport and travel

Teaching and learning

84%
Staff make the subject interesting
93%
Staff are good at explaining things
89%
Ideas and concepts are explored in-depth
83%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

89%
Library resources
91%
IT resources
91%
Course specific equipment and facilities
79%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

Who studies this subject and how do they get on?

48%
UK students
52%
International students
52%
Male students
48%
Female students
71%
2:1 or above
5%
Drop out rate

Most popular A-Levels studied (and grade achieved)

D
C
C

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Tourism, transport and travel

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£19,000
med
Average annual salary
98%
high
Employed or in further education
85%
low
Employed in a role where degree was essential or beneficial

Top job areas of graduates

20%
Sales, marketing and related associate professionals
16%
Business, finance and related associate professionals
9%
Food preparation and hospitality trades
What do graduate employment figures really tell you?

This course sits in a wide group of smaller subjects that don't necessarily have that much in common - so bear this in mind when you look at any employment data. Most graduates took a hospitality, events management or tourism-related course, but there are a group of sports and leisure graduates in here as well who do different things. Events management was the most common job for graduates from this group of subjects, and so it’s no surprise that graduates from specialist events management courses did better last year than many of the other graduates under this subject umbrella - but all did about as well as graduates on average or a little better. If you want to find out more about specific job paths for your chosen subject area, it's a good idea to go on open days and talk to tutors about what previous graduates went on to do, or to have a look at university department websites.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Sports management

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£20k

£20k

£22k

£22k

£25k

£25k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Share this page

This is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.

Have a question about this info? Learn more here

This is the percentage of applicants to this course who received an offer last year, through Ucas.

Have a question about this info? Learn more here

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

Have a question about this info? Learn more here

Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

Have a question about this info? Learn more here

Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

Have a question about this info? Learn more here

This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

We calculate a mean rating of all responses to indicate whether this is high, medium or low compared to the same subject area at other universities.

Have a question about this info? Learn more here

This information is from the Higher Education Statistics Agency (HESA).

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

Have a question about this info? Learn more here

Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here