Communication, PR and Advertising
City, University of London
UCAS Code: P4N5 | Bachelor of Arts (with Honours) - BA (Hons)
Entry requirements
A level
Access to HE Diploma
Pass 60 credits, 45 Level 3 including at least 27 at distinction and the remaining 18 at merit.
GCSE/National 4/National 5
A minimum of grade 4 (C) in English Language and Mathematics is required in addition to the other outlined requirements
International Baccalaureate Diploma Programme
A minimum of 5 in SL Mathematics and English (or 4 in HL English) will be required.
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
Contact Admissions for accepted subjects
T Level
Subjects accepted are: Digital production, design & development. Digital business services Digital support and services Management and administration Media, broadcast and production (as from September 2023)
UCAS Tariff
About this course
This unique course combines cutting-edge theory with the commercial knowledge and practical skills necessary to communicate effectively and persuade and influence consumers and audiences. This degree will help you gain a foothold in the exciting worlds of public relations, advertising and an array of related fields. If you are interested in a career in PR, advertising or any of the many professions that require precise and targeted communication, this could be the right course for you. This course will teach you how to compose effective communication and understand how businesses and other organisations seek to influence and persuade consumers and audiences using media technologies.
You will learn the vital roles of communication in a global digital society and continually evolving industry. You will examine effective messaging and apply this knowledge to your own practical work. You will take modules in strategic business elements of communication: from public relations, media regulation and marketing communications to political or health communication, copywriting, corporate blogging, creative advertising and user analytics.
You will learn key practical and transferable skills necessary for employment in business and the creative industries and also examine the intersections of communication and media forms, both practically and commercially.
- Learn how to communicate professionally for a variety of audiences and platforms: from advertising and public relations to social media marketing
- Understand commercial communications operations, challenges and environments
- Take advantage of excellent internship opportunities thanks to our central London location.
Modules
In the first year, you will study a broad range of modules from across Media and Communications. Providing you with a solid grounding before you concentrate more deeply on your chosen focus and electives in your second and third years.
-Understanding Media and Communications 1 (15 credits)
-Understanding Media and Communications 2 (15 credits)
-Working with Words (15 credits)
-Creativity and Social Justice (15 credits)
-Media and Communications Audiences (15 credits)
-Introduction to Marketing and Advertising (15 credits)
-Digital Content Creation 1 (15 credits)
-Digital Content Creation 2 (15 credits)
In the second year, you will deepen your skills in video editing and strengthen your practical creative writing skills for different professional media contexts. You will take a series of contextual modules about the media industries and your future place within it as a professional.
- Public Relations (15 credits)
- Strategic and Marketing Communication (15 credits)
- Consumer Culture and Advertising (15 credits)
- Media Economics and Regulation (15 credits)
- Media Distribution (15 credits)
- Platforms, Data and Society (15 credits)
- Working and Managing in the Creative Industries (15 credits)
- Podcasting (15 credits)
- Digital Storytelling (15 credits)
- Media, Theory and Society (15 credits)
- Writing for Screen Media (15 credits)
- Micro-Placement (15 credits)
The third year places greater emphasis on your career interests and specialist application. Through a series of workshops and individual supervision meetings, you will complete a final-year project, which requires you to design and complete either a practical media project with a reflective essay, or an applied research dissertation. You will also take four core modules and one elective.
- Final Year Project (45 credits)
- Branding the Self (15 credits)
- Specialist Public Relations (15 credits)
- Creative Advertising (15 credits)
- Social Media Marketing (15 credits)
- Political Communication (15 credits)
- User Experience (UX) and Data Analytics (15 credits)
- Stardom and Influencer Culture (15 credits)
- Media Law (15 credits)
- Micro-Placement (15 credits)
- Industry Project (15 credits)
Assessment methods
The programme assesses your knowledge of key concepts and creative practice via a mix of coursework assignments as well as individual and group assignments.
In advertising and other creative projects, you will develop your skills in providing and receiving peer review. Individual and group project reports and presentations will assess both creative and professional content and your presentation skills.
Tuition fees
Select where you currently live to see what you'll pay:
The Uni
City, University of London
Department of Media, Cultural and Creative Industries
What students say
We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.
How do students rate their degree experience?
The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.
Marketing
Teaching and learning
Assessment and feedback
Resources and organisation
Student voice
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
Publicity studies
Sorry, no information to show
This is usually because there were too few respondents in the data we receive to be able to provide results about the subject at this university.
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
Media studies
Teaching and learning
Assessment and feedback
Resources and organisation
Student voice
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
After graduation
The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.
Marketing
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.
Publicity studies
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
Media studies
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
Only a small number of students study courses within this catch-all subject area, so there isn't a lot of information available on what graduates do when they finish - bear that in mind when you look at any stats. Marketing and PR were the most likely jobs for graduates from these courses, but it's sensible to go on open days and talk to tutors about what you might expect from the course, and what previous graduates did.
What about your long term prospects?
Looking further ahead, below is a rough guide for what graduates went on to earn.
Marketing
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£28k
£37k
£51k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
Publicity studies
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£26k
£29k
£32k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
Media studies
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£26k
£29k
£32k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
Explore these similar courses...
Higher entry requirements
Lower entry requirements
Nearby UniversitySame UniversityThis is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.
Have a question about this info? Learn more here
This is the percentage of applicants to this course who received an offer last year, through Ucas.
Have a question about this info? Learn more here
This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.
Have a question about this info? Learn more here
Course location and department:
This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.
Have a question about this info? Learn more here
Teaching Excellence Framework (TEF):
We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.
Have a question about this info? Learn more here
This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).
This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.
Have a question about this info? Learn more here
This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.
You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.
Have a question about this info? Learn more here
Post-six month graduation stats:
This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.
It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.
Have a question about this info? Learn more here
Graduate field commentary:
The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show
Have a question about this info? Learn more here
The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.
While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?
Have a question about this info? Learn more here
