Business Management, Digital Innovation and Entrepreneurship (with Professional Placement)

The BSc (Hons) Business Management, Digital Innovation and Entrepreneurship pathway is delivered by Cass Business School, one of Europe’s leading business schools. Part of City, University of London, Sir John Cass Business School is ranked amongst the top 5 business schools in the UK (FT European Business School Rankings 2018).

The BSc (Hons) Business Management, Digital Innovation and Entrepreneurship pathway explores technological and innovation trends and their impact on organisations.This degree is the right one for you if you want to gain a broad understanding of business with a strong emphasis on managing innovation. You will explore the processes in creating digital start-ups from inception to launch and learn about technological and innovation trends and their impact on the operations of organisations. You will study the exceptional challenges associated with innovations that can trigger massive changes in what is possible within a business.

You will combine a general understanding of business management with specialised in-depth knowledge of the challenges associated with high-tech and entrepreneurial businesses. You will gain a sound knowledge of the business models adopted by such organisations, of the economics surrounding the technology sector and of the different techniques and approaches which can contribute to the success of start-up businesses.
The Business Management, Digital Innovation and Entrepreneurship pathway will prepare you for working for a large organisation, identifying and reacting to threats of technology-based disruptive innovation, but will also be in a position to launch a digital start-up.

As the only business school in London to be assigned Champion status of the United Nation’s Principles for Responsible Management Education (PRME) initiative, Cass is best placed to train the next generation of business leaders capable of managing the complex demands faced by business and society in the 21st century. Our entire suite of undergraduate business management programmes have been created to ensure ethical, social, environmental, cultural, and economic considerations are central to your preparation as future leaders in business.

During your time on the Business Management, Digital Innovation and Entrepreneurship degree, we support your professional and personal growth in a number of ways. As well as hosting a series of business networking events at our state-of-the art building, 2nd year students have the opportunity to mentor 1st year Business Management students and GCSE Mathematics pupils across London, ensuring you develop your communication and leadership skills throughout.

The BSc (Hons) Business Management is available as a three-year degree, or four-year degree for those who wish to take up a one-year work placement sandwich option or to take a sandwich year studying abroad. The four-year degree offers excellent opportunities to gain relevant work experience to prepare you for your career, and to make contacts in the world of business. You also have the option to apply for a study abroad sandwich year at one of our highly-respected partner institutions across the world. In an increasingly globalised business environment this is excellent preparation.

There are five BSc Business Management degree pathways taught at Cass Business School: BSc Business Management, BSc Business with Finance, BSc Business with Marketing, BSc Business Management, Digital Innovation and Entrepreneurship and BSc International Business. At any time during the first-one-and-a-half years of the degree, students can switch to a different pathway, subject to the availability of places. Some restrictions may apply if the student is spending part of the second year on a study abroad scheme.