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Arts University Bournemouth

Fashion Branding and Communication

UCAS Code: W111

Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements


Scottish Higher

C,C,C,C,C,D

Scottish Highers – five passes at Grade C or above

UCAS Tariff

120

We've calculated how many Ucas points you'll need for this course.

53%
Applicants receiving offers

You may also need to…

Attend an interview

Present a portfolio

About this course


Course option

3.0years

Full-time | 2020

Subject

Fashion design

**Behind every great fashion house is a team of top communicators.**
Marketing, branding, PR, styling and trend prediction fuels the £26 billion British fashion industry. Our BA (Hons) Fashion Branding and Communication course will help you become a part of it. On this course, you’ll gain practical skills and explore the thinking behind fashion communication. You’ll create photography and film, and develop visual identities using the latest creative software. We’ll also teach you the theory behind everything from building brands to visual merchandising. The course focuses on new media practice, digital technology, and developing conceptual strategies when answering a brief. We’ll encourage you to develop your own personal brand identity within your work, encouraging a ‘self as brand’ philosophy, whilst at the same time speaking directly to the fast-paced, diverse world of branding and communication for fashion and related industries.

**What you will learn**
The BA (Hons) Fashion Branding and Communication course recognises the uniqueness of the individual whilst embedding the collaborative aspects of academic engagement and creative risk taking in the fashion branding and communication arena. Through the journey of the course you will experience challenges and new possibilities whilst seeking innovative solutions to concept origination, application and final outcomes. A guiding principle of the course is for you to initially develop key skillsets which will underpin and inform your professional growth and develop your sense of place in the industry. You will be studying in an environment that will prepare you to manage the diverse requirements of the fashion branding and communication sector. Following this, you will be encouraged to make conscientious choices that question existing practices whilst embracing the importance of being informed, empowered and creatively diverse.

The course will deliver a challenging curriculum that embeds theory with practice and is rooted in professional contexts. It challenges you and should exceed your
educational expectations whilst clarifying your industry relevance when progressing to alumni. The BA (Hons) Fashion Branding and Communication course will encourage academic and creative diversity through the energetic delivery of content that has global and sustainable currency. You will have the ability to assess, question, analyse, conceptualise, translate and deliver enabling you to meet a breadth of challenges and opportunities offered by the global creative industries.

Approximately 60% of your time will be contact hours, including scheduled teaching sessions, but also supervised time in the workshop or studio, and the remainder will be independent study. 100% of assessment for this course is coursework based.

**By the end of the course you will be able to...**
- Relate specialist knowledge and skills developed within fashion branding and communication to contemporary practice and to emerging trends at the forefront of the global industry.

- Adapt to and engage with a breadth of challenges that exist in a fast moving, professional environment aligned with new fashion platforms of communication and omni channel engagement across fashion branding and communication supported by research and creativity.

- Demonstrate an ability to contribute to and collaborate with companies and brands at both commercial and diverse levels of the branding and communication sector.

- Demonstrate an awareness of creative branding and communication practice and application.

- Build on networks of professional contacts to open up new opportunities for engagement in professional projects.

- Apply transferable skills, exercising initiative and personal responsibility.

- Extend academic learning as an independent, self-reflective and creative practitioner, fully prepared for professional environments or postgraduate study.

Assessment methods

Coursework and Practical work

Tuition fees

Select where you currently live to see what you'll pay:

Channel Islands
£9,250
per year
England
£9,250
per year
EU
£9,250
per year
International
£16,500
per year
Northern Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

Main Site - Arts University Bournemouth

Department:

Faculty of Art, Design and Architecture

TEF rating:

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What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

81%
med
Fashion design

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Design studies

Teaching and learning

90%
Staff make the subject interesting
90%
Staff are good at explaining things
93%
Ideas and concepts are explored in-depth
92%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

87%
Library resources
93%
IT resources
92%
Course specific equipment and facilities
70%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

Who studies this subject and how do they get on?

84%
UK students
16%
International students
26%
Male students
74%
Female students
62%
2:1 or above
7%
Drop out rate

Most popular A-Levels studied (and grade achieved)

B
B
B

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Design studies

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£18,564
med
Average annual salary
98%
high
Employed or in further education
98%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

63%
Design occupations
7%
Sales assistants and retail cashiers
4%
Artistic, literary and media occupations
What do graduate employment figures really tell you?

Want to work in a growing, creative sector where we are a world leader? Welcome to design! The UK has a proud reputation as a centre of design excellence, and last year just over 14,000 design degrees were awarded. At the moment, the jobs market looks a little better for fashion and textile designers, and not as good for multimedia or interactive designers — but that may change by the time you graduate. In general, design graduates are more likely than most to start their career in London, although that also varies by subject — last year fashion designers often found jobs in the North West, graphic designers in the South West, illustrators in the South West, East Anglia and Midlands, textile designers in the Midlands and the North West, and visual designers in Scotland, Northern Ireland and the Midlands. Design is also a good degree for people who want to work for a small business - more than half of graduates start at a small employer.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Fashion design

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£16k

£16k

£20k

£20k

£24k

£24k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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This is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.

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This is the percentage of applicants to this course who received an offer last year, through Ucas.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

We calculate a mean rating of all responses to indicate whether this is high, medium or low compared to the same subject area at other universities.

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This information is from the Higher Education Statistics Agency (HESA).

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here