Tourism and Hospitality Management
Entry requirements
Access to HE Diploma
The Access to HE Diploma to include 15 Level 3 credits at Merit. Plus GCSE English and GCSE Mathematics at grade 4 / C or above.
GCSE/National 4/National 5
5 GCSEs at grade 4 / C or above to include English and Mathematics.
International Baccalaureate Diploma Programme
Pearson BTEC Level 3 National Diploma (first teaching from September 2016)
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
UCAS Tariff
from a minimum of two A2 levels.
About this course
This course has alternative study modes. Contact the university to find out how the information below might vary.
Tourism and hospitality is a large and ever-expanding industry, benefitting from consistent year-on-year growth in the UK. It supports millions of jobs in England and is worth billions to the UK economy. Tourism is a key area of both the domestic and global economy.
This industry is fast paced and challenging, requiring flexible, hardworking and determined individuals to head the evolving industry. If you enjoy diverse working conditions, networking with people of all cultures and using creativity and discipline in everything you do, this rewarding and exciting industry could be perfect for you.
As such, there is a real demand for talented individuals who understand the management of tourism and hospitality businesses and who can think about business development. This course is designed to make sure that our graduates are the talented and knowledgeable individuals needed, providing you with the skillset to be successful in this growing market.
**Key Course Benefits;**
* Students who study this course benefit from varied career prospects. As a broad and widely-respected degree, you are not limited to careers in just the tourism sector. As this course incorporates business and management as well, you could progress into the hotel industry, events management, travel operations and more.
* Upon completion of this course, you will receive a qualification awarded by Coventry University, which was ranked 13th best university in the UK in the Guardian University Guide 2019.
* You will receive support with applying for short and long-term placements, to gain the experience employers desire, with our in-house Careers & Employability department.
* An opportunity to study at our different locations across the UK, in Coventry, London and Scarborough.
* In order to make higher education accessible to as many people as possible, we keep our tuition fees competitively priced.
* Small tutorial group sessions ensure that you receive the mentoring help and support you need, whenever you need it.
* We deliver one module at a time during each block. This means you can dedicate your time to specialise in each subject without the distraction of numerous modules and multiple deadlines.
* Hands-on experience of organising your own event in your final year, which is supported by the University.
* Free student membership of The Confederation of Tourism and Hospitality for final year students.
Modules
**Your main study themes are:**
**People** - people are such a critical success factor within both sectors, it is essential you develop an appreciation of Human Resource Management (HRM) and the theories related to planning, recruitment, motivation and training. You will also look at performance management and employment legislation and regulations.
**Tourism** - you will critically evaluate the emerging theme of sustainable tourism by examining real-world examples. You will gain a critical insight into the operating systems of the tourism industry from the perspective of the tour operator and will explore issues such as marketing, product development, subcontractor relations, the role of non-governmental organisations (NGOs), consumer relations and ethical consumerism.
**Finance** - you will look at the sources, uses and management of finance, the use of accounting and other information systems for the management of hospitality and tourism. You will learn the financial data which can inform managerial decision making within both sectors. You will consider the methods used to analyse and interrogate also, along with accounting principles.
**Marketing** - you will look at the theories related to marketing strategy, planning and implementation within the hospitality and tourism industries. You will deepen your understanding of the operational requirements of both sectors with a critical consideration of marketing strategy, including the emerging principles of relationship based marketing and how this can be applied in the hospitality and travel and tourism sectors.
**Entrepreneurship** - you will be required to consider all aspects of hospitality, travel and tourism management from the perspective of the business owner. You will particularly focus on the skills and competencies required to be a successful entrepreneur in these sectors.
For more information about what you will study, please visit our website.
What students say
We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.
How do students rate their degree experience?
The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.
Tourism, transport and travel
Teaching and learning
Assessment and feedback
Resources and organisation
Student voice
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
After graduation
The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.
Tourism, transport and travel
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
This course sits in a wide group of smaller subjects that don't necessarily have that much in common - so bear this in mind when you look at any employment data. Most graduates took a hospitality, events management or tourism-related course, but there are a group of sports and leisure graduates in here as well who do different things. Events management was the most common job for graduates from this group of subjects, and so it’s no surprise that graduates from specialist events management courses did better last year than many of the other graduates under this subject umbrella - but all did about as well as graduates on average or a little better. If you want to find out more about specific job paths for your chosen subject area, it's a good idea to go on open days and talk to tutors about what previous graduates went on to do, or to have a look at university department websites.
What about your long term prospects?
Looking further ahead, below is a rough guide for what graduates went on to earn.
Tourism, transport and travel
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£21k
£26k
£29k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
Explore these similar courses...
This is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.
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Course location and department:
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Teaching Excellence Framework (TEF):
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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).
This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.
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This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.
You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.
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Post-six month graduation stats:
This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.
It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.
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Graduate field commentary:
The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show
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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.
While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?
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