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Marketing, Advertising & Public Relations

Entry requirements


UCAS Tariff

112

GCSE Maths and English Language at Grade C/4 or above also required.

About this course


Course option

3years

Full-time | 2024

Subjects

Advertising

Marketing

Public relations

**Overview**

Equip yourself for a challenging career in the fast-paced and fast growth marketing communications industry. It is also recognised by the Chartered Institute of Public Relations (CIPR) as career-relevant.

You'll learn from our team of specialist academic staff and marketing communications professionals and be supported by regular career coaching. You'll engage with the Chartered Institute of Marketing (CIM) as you position yourself to enter this highly creative sector.

With its strong focus on innovation, creativity and contemporary issues, (such as digital communications, social media, instant gratification and globalisation), this highly-specialised degree will signal that you are creative, focused and commercially-driven. You will be able to demonstrate your marketing communications expertise alongside the skills most valued by employers.

You will engage with the latest thinking through a research project supported by a member of our Customer Interactions Research Group.

Please note: There will be a charge for membership of professional bodies.

**Key Features**

- 100% overall student satisfaction for Marketing, Advertising and Public Relations in the National Student Survey 2018 and 2019

- Enhance your employability through internships, consultancy projects, a one-year paid placement and integrated coaching from experienced business leaders

- Experience international cultures and develop a global mind-set through options to work and study abroad

- A degree which is dual accredited by the Chartered Management Institute (CMI)

- Recognised from the Chartered Institute of Marketing (CIM) and Chartered Institute of Public Relations (CIPR)

- Associate Membership with Chartered Management Institute (CMI)

- Opportunities to engage in additional professional certifications throughout the degree

**Learn more about the course at our Open Days**

Visiting us is the best way to get a feel for student life at the University of Worcester. You'll find out more about the course, and have the opportunity speak to staff, students and recent graduates about what it’s really like to study at Worcester.

Book your place at www.worcester.ac.uk/open-days

**Why the University of Worcester?**

The University of Worcester is a close-knit and high-achieving community where students are supported to succeed at every level.

The University is a truly inclusive place where every person counts as an individual. From designing imaginative facilities to providing practical support and tailored learning, we strive to help people of all backgrounds and abilities to achieve their own rich potential. We work hard to break down barriers and provide opportunities for all.

**Recent University of Worcester achievements**
- Shortlisted for Times Higher Education’s University of the Year in 2016, 2019 and 2020

- Top 5 in the UK for Quality Education in Times Higher Education’s University Impact Rankings 2019, 2020, 2021 and 2022

- Sustainability Institution of the Year in the Green Gown Awards 2019

- Top 10 for Sustained Employment - Longitudinal Educational Outcomes survey (2017)

The Uni


Course location:

University of Worcester

Department:

Worcester Business School

Read full university profile

What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

52%
Advertising
52%
Marketing

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Teaching and learning

62%
Staff make the subject interesting
67%
Staff are good at explaining things
43%
Ideas and concepts are explored in-depth
57%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

100%
Library resources
90%
IT resources
81%
Course specific equipment and facilities
67%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions
Feel part of a community on my course

Who studies this subject and how do they get on?

63%
UK students
37%
International students
39%
Male students
61%
Female students
62%
2:1 or above
16%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

B
B
E

Publicity studies

Sorry, no information to show

This is usually because there were too few respondents in the data we receive to be able to provide results about the subject at this university.


Who studies this subject and how do they get on?

84%
UK students
16%
International students
48%
Male students
52%
Female students
74%
2:1 or above
9%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

B
B
D

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£18,000
low
Average annual salary
96%
med
Employed or in further education
76%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

Publicity studies

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£17,000
med
Average annual salary
94%
med
Employed or in further education

Top job areas of graduates

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Marketing

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£21k

£21k

£25k

£25k

£28k

£28k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Publicity studies

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£16k

£16k

£23k

£23k

£24k

£24k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.

Have a question about this info? Learn more here

This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here