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University of Worcester

Business, Advertising and Public Relations

UCAS Code: NP52
BA (Hons) 3 years full-time 2017
Ucas points guide

112

% applicants receiving offers

100%

Subjects
  • Business studies
  • Marketing
  • Publicity studies
Student score
76% MED
73% LOW
Not Available
% employed or in further study
99% HIGH
92% MED
90% MED
Average graduate salary
£19k MED
£19k MED
£16.5k MED
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What do you need to get in?

Source: UCAS

Main entry requirements

A level
Not Available

Scottish Highers
Not Available

BTEC Diploma
MMM

BTEC Certificate
DD

International Baccalaureate
25

UCAS tariff points
112

If your qualifications aren’t listed here, you can use our UCAS points guide of 112 and refer to the university’s website for full details of all entry routes and requirements.

The real story about entry requirements

% applicants receiving offers

100%

Provided by UCAS, this is the percentage of applicants who were offered a place on the course last year. Note that not all applicants receiving offers will take up the place, so this figure is likely to differ from applicants to places.

What does the numbers of applicants receiving course offers tell me?

Tuition fee & financial support

£8,900

Maximum annual fee for UK students. NHS-funded, sandwich or part-time course fees may vary.

If you live in:

  • Scotland and go to a Scottish university, you won’t pay tuition fees
  • Northern Ireland and go to an NI uni, you’ll pay £3,805 in tuition fees
  • Wales you’ll pay £3,810 in fees and get a tuition fee grant to cover the rest
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Will this course suit you?

Sources: UCAS & KIS

Every degree course is different, so it’s important to find one that suits your interests and matches the way you prefer to work – from the modules you’ll be studying to how you’ll be assessed. Top things to look for when comparing courses

Course description

Organisations are increasingly developing integrated and interactive communications strategies aimed at a range of stakeholder groups across a diverse range of media, including new media. This degree allows you to develop specialist understanding of Advertising and Public Relations within the context of developing a general business perspective. It is an ideal preparation for a career in the popular and exciting marketing communications sector or in more general management.

Modules

Year 1: Marketing and management perspectives; business professionalism; business viability: financial and economic perspectives; business option or elective. Year 2: Business ethics; advertising: influence and persuasion; public relations and campaigning; business option or elective. Year 3: Business project; enhancing organisations and employability; international business strategy; contemporary advertising: apps, guerillas, viral and more; spin doctors, lobbyists and other hidden persuaders.

University of Worcester

The Hive Library

As the only higher education institution in Herefordshire and Worcestershire, we have a strong role to play in the region, delivering degree programmes to nearly 10, 000 students. Our campuses are all within walking distance of each other and close to the city centre. Worcester has undergone significant growth over the last few years, doubling our student numbers.

How you'll spend your time

Sorry, we don’t have study time information to display here

How you'll be assessed

Sorry, we don’t have course assessment information to display here

What do the numbers say for

Where there isn’t enough reliable data about this specific course, we’ve shown aggregated data for all courses at this university within the same subject area

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What do students think about this subject here?

Source: NSS

Here's how satisfied past students were – useful to refer to when you’re narrowing down your options. Our student score makes comparisons easier, showing whether satisfaction is high, medium or low compared to other unis.

What do student satisfaction scores tell you?

Overall student satisfaction 84%
Student score 76% MED
Able to access IT resources

93%

Staff made the subject interesting

69%

Library resources are satisfactory

86%

Feedback on work has been helpful

53%

Feedback on work has been prompt

60%

Staff are good at explaining things

85%

Received sufficient advice and support

71%

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Who studies this subject?

Source: HESA

Start building a picture of who you could be studying with by taking a look at the profile of people that have studied this subject here in previous years.

UK / Non-UK
20% of students here are from outside the UK
Male / Female
42% of students are female
Full-time / Part-time
38% of students are part-time
Typical Ucas points
304 entry points typically achieved by students
2:1 or above
57% of students achieved a 2:1 or above
Drop-out rate
11% of students do not continue into the second year of their course
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What are graduates doing after six months?

Source: DLHE

Here’s what students are up after they graduate from studying this subject here. We’ve analysed the employment rate and salary figures so you can see at a glance whether they’re high, typical or low compared to graduates in this subject from other universities. Remember the numbers are only measured only six months after graduation and can be affected by the economic climate - the outlook may be different when you leave uni. What do graduate employment figures really tell you?

% employed or in further study 99% HIGH
Average graduate salary £19k MED
Graduates who are sales assistants and retail cashiers

10%

Graduates who are business, finance and related associate professionals

9%

Graduates who are sales, marketing and related associate professionals

29%

Employment prospects for graduates of this subject

Sources: DLHE & HECSU
Over 13,500 degrees in business studies were awarded in 2012, and for a long time this was the most popular degree subject of all - one in 23 grads study a business studies degree. Numbers are still growing, but it dropped down to number three in the table this year. Because so many graduates get business studies degrees, you can find them everywhere in the economy, and very few jobs are completely out of reach for a good business studies graduate. They are most likely to go into jobs in finance, management or marketing, so the stats have been hit slightly because the finance industry hasn’t been in the best of health in the economic downturn. But thousands of graduates from this subject go into professional jobs every year, and average starting salaries are very slightly above the average for all subjects. Graduates with good degree grades in business studies are much more likely to get good jobs, so don’t be complacent, and keep a close eye on your grades.
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What do students think about this subject here?

Source: NSS

Here's how satisfied past students were – useful to refer to when you’re narrowing down your options. Our student score makes comparisons easier, showing whether satisfaction is high, medium or low compared to other unis.

What do student satisfaction scores tell you?

Overall student satisfaction 69%
Student score 73% LOW
Able to access IT resources

97%

Staff made the subject interesting

72%

Library resources are satisfactory

100%

Feedback on work has been helpful

36%

Feedback on work has been prompt

61%

Staff are good at explaining things

83%

Received sufficient advice and support

72%

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Who studies this subject?

Source: HESA

Start building a picture of who you could be studying with by taking a look at the profile of people that have studied this subject here in previous years.

UK / Non-UK
23% of students here are from outside the UK
Male / Female
50% of students are female
Full-time / Part-time
3% of students are part-time
Typical Ucas points
291 entry points typically achieved by students
2:1 or above
76% of students achieved a 2:1 or above
Drop-out rate
14% of students do not continue into the second year of their course
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What are graduates doing after six months?

Source: DLHE

Here’s what students are up after they graduate from studying this subject here. We’ve analysed the employment rate and salary figures so you can see at a glance whether they’re high, typical or low compared to graduates in this subject from other universities. Remember the numbers are only measured only six months after graduation and can be affected by the economic climate - the outlook may be different when you leave uni. What do graduate employment figures really tell you?

% employed or in further study 92% MED
Average graduate salary £19k MED
Graduates who are administrative occupations: finance

9%

Graduates who are sales assistants and retail cashiers

9%

Graduates who are sales, marketing and related associate professionals

28%

Employment prospects for graduates of this subject

Sources: DLHE & HECSU
The marketing industry hasn't been as badly affected by the recession as many others, and so lots of graduates from all kinds of subjects go into it - with marketing graduates doing so more often than others. A lot of the jobs are in London, but graduates don't just go to work in advertising agencies. All sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways, using a wide range of methods. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful – unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.
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What do students think about this subject here?

Source: NSS

Here's how satisfied past students were – useful to refer to when you’re narrowing down your options. Our student score makes comparisons easier, showing whether satisfaction is high, medium or low compared to other unis.

What do student satisfaction scores tell you?

Overall student satisfaction Not Available
Student score Not Available

Sorry, not enough students have taken this subject here before, so we aren't able to show you any information.

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Who studies this subject?

Source: HESA

Start building a picture of who you could be studying with by taking a look at the profile of people that have studied this subject here in previous years.

UK / Non-UK
16% of students here are from outside the UK
Male / Female
68% of students are female
Full-time / Part-time
5% of students are part-time
Typical Ucas points
280 entry points typically achieved by students
2:1 or above
75% of students achieved a 2:1 or above
Drop-out rate
11% of students do not continue into the second year of their course
Icon ribbon

What are graduates doing after six months?

Source: DLHE

Here’s what students are up after they graduate from studying this subject here. We’ve analysed the employment rate and salary figures so you can see at a glance whether they’re high, typical or low compared to graduates in this subject from other universities. Remember the numbers are only measured only six months after graduation and can be affected by the economic climate - the outlook may be different when you leave uni. What do graduate employment figures really tell you?

% employed or in further study 90% MED
Average graduate salary £16.5k MED
Graduates who are media professionals

13%

Graduates who are public services and other associate professionals

13%

Graduates who are sales, marketing and related associate professionals

12%

Employment prospects for graduates of this subject

Sources: DLHE & HECSU
Not surprisingly, the advertising and PR industries are the main job sectors grads head into after university. The industry hasn't been as badly affected by the recession as many others, and so the good news is that the unemployment rate is well below the average. A lot of jobs are in London, but graduates don't just go to work in PR agencies. All sorts of organisations do their own publicity these days, and with the rise of digital and mobile technology and social media, a lot of marketing is done in quite innovative ways. This year, a lot of the PR and marketing jobs graduates landed were through personal contacts and help from their university, so build up your contacts and network your way to a job!
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