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University of Winchester

Sport Management (with Foundation Year)

UCAS Code: N88X

Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements


UCAS Tariff

48

A GCSE A*-C or 9-4 pass in English Language

About this course


Course option

4.0years

Full-time including foundation year | 2019

Subject

Sports management

- Take a course where every lecture incorporates discussion of relevant real-world examples and employability is an integral goal from Year 1

- Gain an understanding of the complex and varied sports industry combined with a sound knowledge of key areas in business and marketing

- Previous graduates have worked at Wimbledon, the Australian Open and national rugby unions, as well as at Premier and Championship football teams

Over the past five years, the business of sport had become a £20 billion-a-year industry in the UK, supporting some 450,000 jobs. From the Premier League to the Women’s Cricket World Cup, sport builds into a global and expanding industry. As such, the world of sport provides not only potentially lucrative opportunities but also a diverse and rewarding context within which to apply your business and marketing skills.

Our Sport Management course focuses on current issues such as the growth and importance of sponsorship, the building of the sports brand in its many guises, and a critical analysis of the use of digital channel distribution. It also takes an in-depth look at innovation in products and stadia and the power of social media, underpinned by a strong understanding of business and marketing principles and practice.

This programme has been designed with employability firmly in mind and the contemporary nature of the modules, structure and teaching strongly reflect this. Ambitious and motivated students will have opportunities to contribute directly into areas of staff and departmental research that continually provide subjects for debate at the cutting edge of the study of sport and exercise.

The Foundation Year (first year of study) gives you the chance to commence your studies with us if you have not quite achieved the degree qualifications required or if you feel you would benefit from the opportunity to develop your study skills and subject knowledge prior to embarking on your degree. Through a range of engaging, small-group lessons and practical placements, you will be equipped with the academic, professional and personal skills to help you succeed at university. Modules will cover broad topics as well as an introduction to your chosen subject area. You will also have the opportunity to study alongside students undertaking a range of degree programmes.

There are four key strands as well as optional modules and a final-year dissertation gives you the chance to build extra knowledge in specialist areas.

The **Sports Marketing** strand examines sport as big business. You consider how to build a valuable brand; the use of social media as part of a marketing implementation and the evolving nature of sponsorship.

In the **Sports Studies** strand you look at the complex interactions of sport within society; its relationship with the media and other major issues impacting sport.

The **Management, Marketing and Events** strand is delivered in collaboration with the Winchester Business School. You focus on a range of specific factors including management and leadership, sports and mega events, relationship marketing, consumer behaviour, strategic marketing, digital marketing and financial management. Its aim is to boost your employability options within business overall, as well as within sport.

Finally, in the **Research Methods** strand you develop a familiarity with both quantitative and qualitative research methodologies and apply these to various sporting and exercise contexts as well as to your dissertation.

Exciting opportunities exist for graduates with an understanding of the complex and varied sports industry combined with knowledge of marketing, branding, business, finance, organisation and management. Graduates pursue careers within sport, leisure, tourism, business, management, education, research, health, sponsorship, hospitality, events and marketing.

Tuition fees

Select where you currently live to see what you'll pay:

Channel Islands
£9,250
per year
England
£9,250
per year
EU
£9,250
per year
International
£13,300
per year
Northern Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

University of Winchester

Department:

Department of Sport, Exercise and Health

TEF rating:

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What students say


How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Tourism, transport and travel

Sorry, no information to show

This is usually because there were too few respondents in the data we receive to be able to provide results about the subject at this university.


Who studies this subject and how do they get on?

86%
UK students
14%
International students
13%
Male students
87%
Female students
77%
2:1 or above
7%
Drop out rate

Most popular A-Levels studied (and grade achieved)

C
C
C

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Tourism, transport and travel

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£20,000
med
Average annual salary
92%
low
Employed or in further education
100%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

62%
Sales, marketing and related associate professionals
6%
Administrative occupations: finance
5%
Managers and proprietors in hospitality and leisure services
What do graduate employment figures really tell you?

This course sits in a wide group of smaller subjects that don't necessarily have that much in common - so bear this in mind when you look at any employment data. Most graduates took a hospitality, events management or tourism-related course, but there are a group of sports and leisure graduates in here as well who do different things. Events management was the most common job for graduates from this group of subjects, and so it’s no surprise that graduates from specialist events management courses did better last year than many of the other graduates under this subject umbrella - but all did about as well as graduates on average or a little better. If you want to find out more about specific job paths for your chosen subject area, it's a good idea to go on open days and talk to tutors about what previous graduates went on to do, or to have a look at university department websites.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Sports management

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£21k

£21k

£24k

£24k

£26k

£26k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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This is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.

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This is the percentage of applicants to this course who received an offer last year, through Ucas.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

We calculate a mean rating of all responses to indicate whether this is high, medium or low compared to the same subject area at other universities.

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This information is from the Higher Education Statistics Agency (HESA).

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

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Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here