Media, Communication and Advertising
University of Winchester
UCAS Code: P300 | Bachelor of Arts (with Honours) - BA (Hons)
Entry requirements
We welcome applications from students who are completing an Access to Higher Education Diploma. We normally look for applicants to have studied a course that is in a similar subject and offers are usually made in line with our published tariff point range.
GCSE/National 4/National 5
GCSE in English Language at grade 4 or C, or higher.
T Level
UCAS Tariff
About this course
- A strong focus on the convergence of old and new media, including social networking
- Develop as a critical thinker and master the art of how to communicate creatively
- Learn from staff who have published books and articles on areas as diverse as digital technologies, social media and drugs education, and journalism and the financial crash
- Use the Work Placement module to gain experience in an advertising agency, or in other environments relevant to your career aspirations
- Access outstanding industry-standard facilities in our Multimedia Centre, including two HD TV studios with green screens, a newsroom, and a computerised radio studio
Do you see yourself as a 21st-century version of Don Draper or Peggy Olson? Are you ready to harness the creative skills and confidence to get ahead in the competitive world of media and advertising?
For anyone planning a career in the media, it’s best to be well prepared for the fast-moving world you are joining. Studying Media, Communication and Advertising at Winchester provides you with a deep understanding of how global media works and the impact of new digital technologies, but it also offers opportunities to develop professional skills in campaign management, branding and copywriting.
Year 1 is foundational and introduces the academic study of media. You develop core skills and understanding in the use of media across a variety of contexts with a special focus on the impact of digital technologies as new and old media converge.
In Year 2, you take two core modules in theory and research methodologies with other media and communication students. You also take specialist modules in advertising, branding and copywriting, and are able to tailor your learning by choosing from a range of optional modules. The Work Placement module gives you the chance to gain real-world experience and further hone your graduate exit strategy.
In the final year, you gain experience in how to harness social media for branding and advertising. You study a topic of your choice in-depth for your Extended Independent Study, and tailor your learning by choosing from a variety of optional modules based upon staff expertise in research or industry practice.
Our Media, Communication and Advertising graduates are effective communicators and team players with the tenacity to succeed in the advertising industry. They go on to work within traditional advertising, marketing or the rapidly expanding new field of digital advertising. Others follow careers in related fields such as journalism, media management, social media, public relations and fashion.
The programme also fosters a key set of flexible skills, including critical thinking and creative communication, that are relevant to a wide range of careers in communication work, HR business, education, management and public service.
Modules
For detailed information on modules you will be studying please click on the 'View course details' link at the top of this summary box.
Tuition fees
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The Uni
University of Winchester
School of Media and Film
What students say
We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.
How do students rate their degree experience?
The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.
Media studies
Teaching and learning
Assessment and feedback
Resources and organisation
Student voice
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
Marketing
Teaching and learning
Assessment and feedback
Resources and organisation
Student voice
Who studies this subject and how do they get on?
Most popular A-Levels studied (and grade achieved)
After graduation
The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.
Media studies
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
Only a small number of students study courses within this catch-all subject area, so there isn't a lot of information available on what graduates do when they finish - bear that in mind when you look at any stats. Marketing and PR were the most likely jobs for graduates from these courses, but it's sensible to go on open days and talk to tutors about what you might expect from the course, and what previous graduates did.
Marketing
What are graduates doing after six months?
This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.
Top job areas of graduates
Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.
What about your long term prospects?
Looking further ahead, below is a rough guide for what graduates went on to earn.
Media studies
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£18k
£20k
£25k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
Marketing
The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.
£22k
£27k
£30k
Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.
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Post-six month graduation stats:
This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.
It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.
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Graduate field commentary:
The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show
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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.
While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?
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