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University of Westminster

Public Relations and Advertising

UCAS Code: P210
Bachelor of Arts (with Honours) - BA (Hons) years full-time 2018
Ucas points guide


% applicants receiving offers


  • Publicity studies
Student score
51% LOW
% employed or in further study
88% LOW
Average graduate salary
£19.5k MED
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What do you need to get in?

Source: UCAS

Main entry requirements

A level

Scottish Highers
Not Available

BTEC Diploma
Not Available

BTEC Level 3 Extended Diploma

International Baccalaureate

UCAS tariff points
Not Available

If your qualifications aren’t listed here, you can use our UCAS points guide of 120 and refer to the university’s website for full details of all entry routes and requirements.

The real story about entry requirements

% applicants receiving offers


Provided by UCAS, this is the percentage of applicants who were offered a place on the course last year. Note that not all applicants receiving offers will take up the place, so this figure is likely to differ from applicants to places.

What does the numbers of applicants receiving course offers tell me?

Tuition fee & financial support


Maximum annual fee for UK students. NHS-funded, sandwich or part-time course fees may vary.

If you live in:

  • Scotland and go to a Scottish university, you won’t pay tuition fees
  • Northern Ireland and go to an NI uni, you’ll pay £3,805 in tuition fees
  • Wales you’ll pay £3,810 in fees and get a tuition fee grant to cover the rest
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Will this course suit you?

Sources: UCAS & KIS

Every degree course is different, so it’s important to find one that suits your interests and matches the way you prefer to work – from the modules you’ll be studying to how you’ll be assessed. Top things to look for when comparing courses

Course description

This course places equal emphasis on mastering practical skills and developing your academic potential. You will receive professional training provided by active practitioners, and will analyse the role PR and advertising play in society and their relationship to the media. You will also develop a critical understanding of the media industries, their products and their audiences. The course is a particularly international 1, bringing together students from the UK and across the world.


First year modules cover an introduction to PR and advertising, media insight and intelligence, media and society, media and globalisation, campaigning, and celebrity culture and the media.The second year core modules focus on global practice and issues in contemporary communications, online advertising and PR, researching media and communication, and cultural industries and media markets. Option modules include advertising and promotional culture; sex, violence and censorship; politics and the media;information society; and theories of media and communication. You can choose to study two of these, or one of these and an elective module from undergraduate courses across the University. In the final year, alongside the journalism project and professional practice modules, you complete either the dissertation or extended essay.There are also two option modules covering contemporary issues in media policy, and transforming audiences; you can study either of these, and up to two electives.

University of Westminster

Freshers week

The University of Westminster is in the heart of London, attracting more than 20,000 students from 150 nation. With the Students' Union based at three central London campuses and a media campus at Harrow, you'll never be short of activities in the big smoke. Did you know UWSU takes hundreds of students to Amsterdam and on a sports tour in Spain every year.

How you'll spend your time

Sorry, we don’t have study time information to display here

How you'll be assessed

Sorry, we don’t have course assessment information to display here

What do the numbers say for

The percentages below relate to the general subject area at this uni, not to one course. We show these stats because there isn't enough data about the specific course, or where this is the most detailed info made available to us.

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What do students think about this subject here?

Source: NSS

Here's how satisfied past students were taking courses within this subject area about things such as the quality of facilities and teaching - useful to refer to when you're narrowing down your options. Our student score makes comparisons easier, showing whether overall satisfaction is high, medium or low compared to other unis.

What do student satisfaction scores tell you?

Overall student satisfaction 42%
Student score 51% LOW
Able to access IT resources


Staff made the subject interesting


Library resources are satisfactory


Feedback on work has been helpful


Feedback on work has been prompt


Staff are good at explaining things


Staff value students' opinions



Who studies this subject?

Source: HESA

Start building a picture of who you could be studying with by taking a look at the profile of people that have studied this subject here in previous years.

UK / Non-UK
73% of students here are from outside the UK
Male / Female
82% of students are female
Full-time / Part-time
4% of students are part-time
Typical Ucas points
306 entry points typically achieved by students
2:1 or above
74% of students achieved a 2:1 or above
Drop-out rate
6% of students do not continue into the second year of their course
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What are graduates doing after six months?

Source: DLHE

Here’s what students are up after they graduate from studying this subject here. We’ve analysed the employment rate and salary figures so you can see at a glance whether they’re high, typical or low compared to graduates in this subject from other universities. Remember the numbers are only measured only six months after graduation and can be affected by the economic climate - the outlook may be different when you leave uni. What do graduate employment figures really tell you?

% employed or in further study 88% LOW
Average graduate salary £19.5k MED
Graduates who are sales, marketing and related associate professionals


Graduates who are media professionals


Graduates who are sales assistants and retail cashiers


Employment prospects for graduates of this subject

Sources: DLHE & HECSU
We've got an internationally competitive marketing and PR sector and not surprisingly, that is the main industry head into after university. Nearly a third of publicity studies graduates from 2015 were working in London by 2015, but graduates don't just go to work in PR agencies — all sorts of organisations do their own publicity these days, and with the rise of digital and mobile technology and social media, a lot of marketing is done in quite innovative ways and there is serious demand for good PR staff. This year, a lot of the jobs that graduates got in PR and marketing were found through personal contacts and through recruitment agencies, so build up your contacts, and network your way to a job!
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