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University of Westminster

Marketing Communications

UCAS Code: N500
Bachelor of Arts (with Honours) - BA (Hons) years full-time, abroad 2018
Bachelor of Arts (with Honours) - BA (Hons) years full-time 2018
Bachelor of Arts (with Honours) - BA (Hons) years full-time, sandwich 2018
Ucas points guide


% applicants receiving offers


  • Marketing
Student score
70% LOW
% employed or in further study
93% MED
Average graduate salary
£21k MED
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What do you need to get in?

Source: UCAS

Main entry requirements

A level

Scottish Highers
Not Available

BTEC Diploma
Not Available

BTEC Level 3 Extended Diploma

International Baccalaureate

UCAS tariff points
Not Available

If your qualifications aren’t listed here, you can use our UCAS points guide of 112 and refer to the university’s website for full details of all entry routes and requirements.

The real story about entry requirements

% applicants receiving offers


Provided by UCAS, this is the percentage of applicants who were offered a place on the course last year. Note that not all applicants receiving offers will take up the place, so this figure is likely to differ from applicants to places.

What does the numbers of applicants receiving course offers tell me?

Tuition fee & financial support


Maximum annual fee for UK students. NHS-funded, sandwich or part-time course fees may vary.

If you live in:

  • Scotland and go to a Scottish university, you won’t pay tuition fees
  • Northern Ireland and go to an NI uni, you’ll pay £3,805 in tuition fees
  • Wales you’ll pay £3,810 in fees and get a tuition fee grant to cover the rest
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Will this course suit you?

Sources: UCAS & KIS

Every degree course is different, so it’s important to find one that suits your interests and matches the way you prefer to work – from the modules you’ll be studying to how you’ll be assessed. Top things to look for when comparing courses

Course description

The expansion of new media technologies combined with the relationship between customers and organisations provides unique areas of study within marketing communications. Designed with professionals from the marketing industry, the Marketing Communications BA Honours will develop your awareness of marketing communication practice, and the interaction between marketing communications and other areas of business. The course offers an optional professional experience or study abroad year.


First-year core modules cover global business, marketing principles, business practice for marketing, and buyer behaviour, as well as either a Business School option or a Westminster elective module from across the University. Core modules in the second year focus on marketing metrics, marketing research, business practice for marketing, advertising, and sales promotion and public relations; you can then choose a module from either a Business School option or a Westminster elective. Final-year core modules cover global strategic management, integrated marketing communications, personal selling and sales management, and direct and digital. You can then choose up to two options from new product development, managing brands, global marketing management, dissertation, and destination, cultural and heritage marketing, as well as either a Business School option or Westminster elective.

University of Westminster

Freshers week

The University of Westminster is in the heart of London, attracting more than 20,000 students from 150 nation. With the Students' Union based at three central London campuses and a media campus at Harrow, you'll never be short of activities in the big smoke. Did you know UWSU takes hundreds of students to Amsterdam and on a sports tour in Spain every year.

How you'll spend your time

Sorry, we don’t have study time information to display here

How you'll be assessed

Sorry, we don’t have course assessment information to display here

What do the numbers say for

The percentages below relate to the general subject area at this uni, not to one course. We show these stats because there isn't enough data about the specific course, or where this is the most detailed info made available to us.

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What do students think about this subject here?

Source: NSS

Here's how satisfied past students were taking courses within this subject area about things such as the quality of facilities and teaching - useful to refer to when you're narrowing down your options. Our student score makes comparisons easier, showing whether overall satisfaction is high, medium or low compared to other unis.

What do student satisfaction scores tell you?

Overall student satisfaction 74%
Student score 70% LOW
Able to access IT resources


Staff made the subject interesting


Library resources are satisfactory


Feedback on work has been helpful


Feedback on work has been prompt


Staff are good at explaining things


Staff value students' opinions



Who studies this subject?

Source: HESA

Start building a picture of who you could be studying with by taking a look at the profile of people that have studied this subject here in previous years.

UK / Non-UK
60% of students here are from outside the UK
Male / Female
67% of students are female
Full-time / Part-time
7% of students are part-time
Typical Ucas points
353 entry points typically achieved by students
2:1 or above
70% of students achieved a 2:1 or above
Drop-out rate
12% of students do not continue into the second year of their course
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What are graduates doing after six months?

Source: DLHE

Here’s what students are up after they graduate from studying this subject here. We’ve analysed the employment rate and salary figures so you can see at a glance whether they’re high, typical or low compared to graduates in this subject from other universities. Remember the numbers are only measured only six months after graduation and can be affected by the economic climate - the outlook may be different when you leave uni. What do graduate employment figures really tell you?

% employed or in further study 93% MED
Average graduate salary £21k MED
Graduates who are artistic, literary and media occupations


Graduates who are sales, marketing and related associate professionals


Graduates who are sales assistants and retail cashiers


Employment prospects for graduates of this subject

Sources: DLHE & HECSU
Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.
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