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University of Westminster, London

Public Relations and Advertising

UCAS Code: P210

Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements


A level

B,B,C

Pass the Access to HE Diploma with 45 credits at Level 3 with a minimum of 33 Level 3 credits at Merit or Distinction plus Maths and English GCSEs at Grade 4 (Grade C prior to 2017) or above.

International Baccalaureate Diploma Programme

28

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

DMM

UCAS Tariff

112

We've calculated how many Ucas points you'll need for this course.

92%
Applicants receiving offers

You may also need to…

Attend an interview

About this course


Course option

3years

Full-time | 2019

Subject

Public relations

This course places equal emphasis on mastering practical skills and developing your academic potential. You will receive intensive professional training provided by active practitioners, and will analyse the role PR and Advertising play in society and their relationship to the media. You will also develop a critical understanding of the media industries, their products and their audiences.

The Department’s media research interest means you study broader issues alongside students of journalism, television and radio. We have very strong links with the PR and Advertising industries, inviting in a range of guest speakers, and organising events and visits. Work experience is strongly encouraged and supported to obtain your degree and, given London’s leading position in the world of PR and advertising, it is readily available.

Our students are very successful in getting employment in PR and Advertising in the UK and across the world. Many students go on to enter postgraduate programmes.

You will learn how to analyse media output and examine the relationships between media, society, politics, culture and technology through a variety of core and option modules. You will develop an in-depth knowledge of public relations and advertising practices and the history and principles behind them, along with a critical appreciation of contemporary issues facing professionals in these industries.

The lecturers are among the top names in their field and are regularly supplemented by current practitioners. There are no exams, and all practical work is assessed on output such as individual and group activity, including written work, oral participation and presentations. All analysis work is assessed on essays, other written work or artefacts and performance in seminars.

Modules

First year modules cover an introduction to PR and advertising, media insight and intelligence, media and society, media and globalisation, campaigning, and celebrity culture and the media.The second year core modules focus on global practice and issues in contemporary communications, online advertising and PR, researching media and communication, and cultural industries and media markets. Option modules include advertising and promotional culture; sex, violence and censorship; politics and the media;information society; and theories of media and communication. You can choose to study two of these, or one of these and an elective module from undergraduate courses across the University. In the final year, alongside the journalism project and professional practice modules, you complete either the dissertation or extended essay.There are also two option modules covering contemporary issues in media policy, and transforming audiences; you can study either of these, and up to two electives.

Tuition fees

Select where you currently live to see what you'll pay:

Channel Islands
£9,250
per year
England
£9,250
per year
EU
£9,250
per year
International
£13,400
per year
Northern Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

University of Westminster, London

Department:

Westminster School of Media Communication

TEF rating:

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What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

52%
low
Public relations

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Publicity studies

Teaching and learning

60%
Staff make the subject interesting
72%
Staff are good at explaining things
71%
Ideas and concepts are explored in-depth
77%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

83%
Library resources
91%
IT resources
83%
Course specific equipment and facilities
28%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

Who studies this subject and how do they get on?

32%
UK students
68%
International students
15%
Male students
85%
Female students
83%
2:1 or above
7%
Drop out rate

Most popular A-Levels studied (and grade achieved)

B
B
B

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Publicity studies

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£20,000
med
Average annual salary
100%
high
Employed or in further education
65%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

29%
Sales, marketing and related associate professionals
26%
Media professionals
14%
Sales assistants and retail cashiers
What do graduate employment figures really tell you?

We've got an internationally competitive marketing and PR sector and not surprisingly, that is the main industry head into after university. Nearly a third of publicity studies graduates from 2015 were working in London by 2015, but graduates don't just go to work in PR agencies — all sorts of organisations do their own publicity these days, and with the rise of digital and mobile technology and social media, a lot of marketing is done in quite innovative ways and there is serious demand for good PR staff. This year, a lot of the jobs that graduates got in PR and marketing were found through personal contacts and through recruitment agencies, so build up your contacts, and network your way to a job!

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Public relations

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£18k

£18k

£22k

£22k

£26k

£26k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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This is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.

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This is the percentage of applicants to this course who received an offer last year, through Ucas.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

We calculate a mean rating of all responses to indicate whether this is high, medium or low compared to the same subject area at other universities.

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This information is from the Higher Education Statistics Agency (HESA).

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here