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Business and Marketing

Entry requirements


A level

C,C,C

For year 2 entry, BBB required

International Baccalaureate Diploma Programme

24

For year 2 entry, 28 points required

Leaving Certificate - Higher Level (Ireland) (first awarded in 2017)

H3,H3,H3,H3

Pearson BTEC Extended Diploma (QCF)

MMM

For year 2 entry, DDM required in relevant subject

Scottish HNC

Pass

Entry to Year 2 with a HNC in one of the following titles: Marketing; Advertising & PR; Branding; Fashion Business; Digital Business; Business; Fashion Marketing; Management

Scottish HND

Pass

Entry to Year 3 with a HND in one of the following titles: Marketing; Advertising & PR; Branding; Fashion Business; Digital Business; Business

Scottish Higher

C,C,C,C

T Level

M

UCAS Tariff

96

About this course


Course option

1year

Full-time | 2024

Subject

Business computing

**OVERVIEW**
The BA (Hons) Business & Marketing will allow you to specialise in marketing whilst developing you business skills. You'll study a braod range of business subjects but specilaise in key marketing areas.

The BA Business & Marketing allows you to tailor your degree to focus on areas that are related to your future career aspirations including branding, digital marketing, international marketing and market research. 

This degree is part of a suite of degree pathways which centre around our BA (Hons) Business. Each pathway offers its own distinct core modules which differentiate them from each other. Other degree pathways are:

BA (Hons) Business (UCAS: N100)

BA (Hons) Business & Finance (UCAS: N1N3)

BA (Hons) Business & HRM (UCAS: N1N6)

BA (Hons) Business & Marketing (UCAS: N1N5)

**ADVANCED ENTRY OPTIONS**
Direct entry to Year 2 (with an appropriate HNC) and Year 3 (with an appropriate HND) may be possible.

**CAREER PROSPECTS**
**Jobs**
Our graduates possess extensive knowledge of business and marketing techniques and channels as well as a broad understanding of the business environment. UWS Business & Marketing graduates have gone on into project director, sales promotion manager, PR manager, product manager and marketing research specialist roles upon graduation.

**Further Study**
Some graduates choose further study, leading to a Master of Science (MSc), Master of Business Administration (MBA), Master of Research (MRes), Master of Philosophy (MPhil), Doctor of Philosophy (PhD) or a Doctor of Business Administration (DBA).

Modules

In Year 1, you will be introduced to the world of business and will study three foundation modules in marketing alongside modules in accounting, economics, human resources and management.

In Year 2, you will begin your edevelopment as a marketing professional, taking core modules in Marketing Research Practice, Contemporary Consumer Behaviour, Online Interactions and Customer Service, together with several other options from a suite of subjects.

In Year 3, you begin more specialist studies by looking at more strategic issues, this will include core modules in Marketing Communications, Digital Marketing, Marketing Experiences, and a module in Research Methods which aims to prepare you for the Honours year.

You final year of study (Year 4 - the Honours year) is more conceptual, focusing on a research dissertation and core modules include Strategic Marketing Theory, Brands and Branding and Contemporary and Cultural Issues in Marketing. Specialist complementary optional modules will also be available.

Assessment methods

The BA Business & Marketing incorporates a range of teaching, learning and assessment methods in order to enable the learning outcomes to be achieved. Individual modules use different mixes of teaching, learning and assessment methods as appropriate to the learning outcomes of that module.

You will be taught through a combination of lectures, tutorials, and practical workshops. 

There will also be group work and independent learning to ensure you develop transferable skills such as research, presentation, communication, and working as part of a team. 

Our degree is mainly assessed using a variety of assessment methods including:

// Written examinations // Multiple-choice tests // Coursework // Practical assessment

Tuition fees

Select where you currently live to see what you'll pay:

Channel Islands
£9,250
per year
England
£9,250
per year
EU
£16,000
per year
International
£16,000
per year
Northern Ireland
£9,250
per year
Republic of Ireland
£9,250
per year
Scotland
£1,820
per year
Wales
£9,250
per year

Extra funding

Visit www.uws.ac.uk/scholarships

The Uni


Course location:

Paisley Campus

Department:

Business and Creative Industries

Read full university profile

What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

100%
Business computing

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Business computing

Teaching and learning

91%
Staff make the subject interesting
100%
Staff are good at explaining things
100%
Ideas and concepts are explored in-depth
82%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

55%
Library resources
40%
IT resources
64%
Course specific equipment and facilities
82%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions
Feel part of a community on my course

Who studies this subject and how do they get on?

83%
UK students
17%
International students
82%
Male students
18%
Female students
67%
2:1 or above
51%
First year drop out rate

Most popular A-Levels studied (and grade achieved)

C
B
B

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Business computing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£22,500
med
Average annual salary
83%
low
Employed or in further education

Top job areas of graduates

32%
Information technology and telecommunications professionals
13%
Information technology technicians
10%
Sales assistants and retail cashiers

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Business computing

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£23k

£23k

£23k

£23k

£26k

£26k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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This is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.

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This is the percentage of applicants to this course who received an offer last year, through Ucas.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

This is the percentage of final-year students at this university who were "definitely" or "mostly" satisfied with their course. We've analysed this figure against other universities so you can see whether this is high, medium or low.

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This information is from the Higher Education Statistics Agency (HESA), for undergraduate students only.

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

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Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here