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University of the Arts London

Public Relations

UCAS Code: P210

Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements


TBC

86%
Applicants receiving offers

About this course


Course option

3years

Full-time | 2019

Subject

Public relations

This industry approved course develops the advanced skills and theory needed for a successful career in public relations and communications. You will develop the abilities, knowledge and skills to strategically manage the reputation of organisations and communicate effectively with stakeholders and the public. You will also learn how to build relationships with all forms of commercial and institutional organisations. This course is taught at London College of Communication, at Elephant & Castle, part of University of the Arts London (UAL).

**What can you expect?**

You will gain the skills required for communicating and promoting concepts, products and services to a wide range of audiences. Alongside this, you'll develop the knowledge of social and political affairs required to assist your creative response to the news agenda and more.

Practice in these areas is solidly underpinned by teaching across social, media and cultural theory so that you’ll be able to engage and contribute to the current debates and issues affecting the industry, as well as its many overlapping disciplines: sponsorship, marketing and advertising in the new digital environment.

Public relations is taught at London College of Communication both as a key function within strategic business management processes and as a driving force in society. The course is taught within the Media School and draws on the College’s unique heritage to offer a broad perspective that is inclusive of business and culture.

Students will leave prepared and ready to add value to a number of different roles within the public relations industry.

**Five reasons to apply**

• This course is strongly linked to industry, and taught by a team of public relations professionals and academics who also advise commercial clients.
• You will explore public relations as a force in the 21st century and its relationship to marketing, advertising, psychology and sociology.
• Learn key skills for building relationships in media relations, social media, event management and political communication.
• Benefit from workshops and tutorials led by experts in journalism, film, photography and design.
• Successful graduates leave with the knowledge and skills ready to establish a range of potential careers within the industry. Last year, BA (Hons) Public Relations scored 94% for overall student satisfaction in the National Student Survey 2018.

**About London College of Communication**

The communications sector is evolving fast. Through our world-leading community of teaching, research and industry partnerships, we enable our students to develop the critical, creative and technical excellence needed to succeed and to discover new possibilities and practices.

Our Design, Media and Screen Schools produce experts and award-winners across virtual reality, journalism, photography, television and sound, graphic communication, games, design management – and more.

The London College of Communication experience is all about learning by doing. Our students get their hands dirty and develop their skills through the exploration of our facilities and technical spaces.

Students work on live briefs and commissions, with everything from independent start-ups and charities in Southwark, through to major global companies. Student designers, makers and innovators have worked with Nike, Penguin, the EU Commission, Colgate, Plan International, the National Trust, Nokia and Royal Mail, to name a few.

Tuition fees

Select where you currently live to see what you'll pay:

England
£9,250
per year
EU
£9,250
per year
International
£19,930
per year
Northern Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

London College of Communication

Department:

London College of Communication, University of the Arts London

TEF rating:

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What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

73%
med
Public relations

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Publicity studies

Teaching and learning

76%
Staff make the subject interesting
88%
Staff are good at explaining things
89%
Ideas and concepts are explored in-depth
81%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

82%
Library resources
94%
IT resources
87%
Course specific equipment and facilities
65%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

After graduation


We don't have more detailed stats to show you in relation to this subject area at this university but read about typical employment outcomes and prospects for graduates of this subject below.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Public relations

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£19k

£19k

£23k

£23k

£26k

£26k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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This is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.

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This is the percentage of applicants to this course who received an offer last year, through Ucas.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

We calculate a mean rating of all responses to indicate whether this is high, medium or low compared to the same subject area at other universities.

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This information is from the Higher Education Statistics Agency (HESA).

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

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Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

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