BA Graphic Communication Design supports interdisciplinary, hybrid and specialist designers. This course aims to equip you with the creative, conceptual, technical and meta-level thinking skills expected of designers in the twenty-first century. It is part of the Graphic Communication Design programme.

Graphic communication design practice is changing. The wide availability of design software and digital production tools has resulted in a re-evaluation of what the trained, skilled designer can offer. In response, design professions have developed more sophisticated consultancy models. Design thinking, marketing, branding and strategy are now offered as a central part of their services. Graphic communication design is also increasingly carried out in a diverse range of contexts. These range from large commercial and governmental departments to independent practitioners and small enterprises.

BA Graphic Communication Design at Central Saint Martins takes into account this current industry climate. It explores graphic communication design as an expanded practice. It will provide you with a solid grounding in the discipline's core languages, contexts and applications, while also encouraging you to test and stretch its boundaries. The course curriculum places emphasis on five core processes: typography, digital, context, image and print. These are taught throughout the course and will provide a foundation for your studio work and theoretical studies. Led by staff specialists, you will also be introduced to areas such as photography, printmaking and bookbinding.

**About Central Saint Martins**

Central Saint Martins is a world-renowned arts and design college which brings together a diverse range of creative practices under one roof. It is known for breaking new ground and asking difficult questions. Across nine programmes of study, the College champions the power of imagination, curiosity, diligence, ambition and risk-taking. It challenges the cores of its disciplines, encouraging collision and exchange across boundaries to create unexpected outcomes. It aspires to give students the confidence to unearth ideas and formations that might provoke and disturb accepted norms. The Central Saint Martins community is dedicated to constantly discovering new ways of thinking, making and doing.

Situated in King’s Cross, Central Saint Martins sits at the heart of a dynamic part of London: Google, The Guardian, Tom Dixon, Universal Music, Camden Council and many others are both neighbours and partners. Students are empowered by the College’s world-class teaching, technical and support staff as well as inspired by their individual practices and industry experience.

Central Saint Martins is often recognised for its academic excellence. In 2017, the Foundation Diploma in Art and Design was awarded ‘Outstanding’ by Ofsted, and the College was named best provider of both undergraduate and postgraduate fashion education in the Business of Fashion’s Global Fashion School Rankings in 2016 and 2017 consecutively.

Courses sit within nine programmes: Access and Progression to Higher Education; Art; Culture and Enterprise; Fashion; Graphic Communication Design; Jewellery, Textiles and Materials; Performance; Product, Ceramic and Industrial Design; and Spatial Practices.