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University of the Arts London

Advertising

UCAS Code: N561

Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements


TBC

82%
Applicants receiving offers

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About this course


Course option

3years

Full-time | 2019

Subject

Advertising

BA (Hons) Advertising is a multi-award winning course with students gaining accolades at Cannes Young Lions and Future Lions, D&AD UK and The One Show New York amongst others. The course will equip you with the essential skills needed for a successful career in the advertising industry. This course is taught at London College of Communication, at Elephant & Castle, part of University of the Arts London (UAL).

**What can you expect?**

• Write and create your own strategic briefs.
• Produce branded content for digital media, including television and radio.
• Use typography and photography to enhance your work.
• Use the latest technologies to tell a story, understanding the power of image and sound.
• Work collaboratively, as part of a team.

The course is structured to emulate a real-life advertising agency. You’ll practice your craft and come to appreciate the conceptual, theoretical and practical aspects of advertising from strategy through to initial ideas, creative execution and client presentation.

There will be a set programme of academic and live project briefs set by creative directors and opportunities to raise your profile through student competitions and self-initiated projects. In doing this, you will draw on taught techniques for ideas-generation, research, consumer planning and storyboarding as well as pitching your idea for funding, and creatively realising your work to achieve strategic and brand goals.

You’ll leave the course having developed a personal and professional approach to advertising, with a strong portfolio of work, having learnt how to think differently, in order to create your own future as a leader in this highly creative arena.

**Reasons to apply**

• Industry Talks: We've had guest talks from the likes of Ben Priest, Tom Curtis from MBA and creatives from Mother London, W+K and VCCP. Steve Henry and ex-D&AD Presidents Alfredo Marcantonio and Peter Souter have all visited our studio.
• Industry Briefs: We’ve worked on live briefs set by Candy Space Agency, Kalectiv and Advertising Week Europe. They have delivered on briefs for Colgate Palmolive, the Professional Footballers' Association (PFA), Hostelworld, London College of Fashion and One Young World.
• Awards: Our students have won awards from D&AD New Blood, One Show Young Ones, YCN and Future Lions.
• Employment: Graduates from the course have gone on to work at Google, Vice, BBH, Droga 5, the IE Agency, Anomaly, Y&R, AKQA, AMV BBDO and Twelve. Our students have also been offered paid work placements and internships from agencies, including Portas, JWT and MBA.
• Collaboration: You’ll be given the opportunity to take part in a collaborative project with students on other courses or with real clients on live projects. We've run student exchanges with Hong Kong Polytechnic and College of Advertising and Design, Brussels.

**About London College of Communication**

The communications sector is evolving fast. Through our world-leading community of teaching, research and industry partnerships, we enable our students to develop the critical, creative and technical excellence needed to succeed and to discover new possibilities and practices.

Our Design, Media and Screen Schools produce experts and award-winners across virtual reality, journalism, photography, television and sound, graphic communication, games, design management – and more.

The London College of Communication experience is all about learning by doing. Our students get their hands dirty and develop their skills through the exploration of our facilities and technical spaces.

Students work on live briefs and commissions, with everything from independent start-ups and charities in Southwark, through to major global companies. Student designers, makers and innovators have worked with Nike, Penguin, the EU Commission, Colgate, Plan International, the National Trust, Nokia and Royal Mail, to name a few.

Tuition fees

Select where you currently live to see what you'll pay:

England
£9,250
per year
EU
£9,250
per year
International
£19,930
per year
Northern Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

London College of Communication

Department:

London College of Communication, University of the Arts London

TEF rating:

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What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

62%
low
Advertising

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Teaching and learning

76%
Staff make the subject interesting
70%
Staff are good at explaining things
85%
Ideas and concepts are explored in-depth
76%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

63%
Library resources
82%
IT resources
78%
Course specific equipment and facilities
39%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

After graduation


We don't have more detailed stats to show you in relation to this subject area at this university but read about typical employment outcomes and prospects for graduates of this subject below.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Advertising

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£20k

£20k

£27k

£27k

£30k

£30k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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This is the percentage of applicants to this course who received an offer last year, through Ucas.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

We calculate a mean rating of all responses to indicate whether this is high, medium or low compared to the same subject area at other universities.

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This information is from the Higher Education Statistics Agency (HESA).

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

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Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

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The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

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