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University of Stirling

Marketing and Psychology

UCAS Code: CN85

Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements


A level

B,B,B

International Baccalaureate Diploma Programme

32

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

DDM

Scottish Higher

A,B,B,B

AABB over 2 sittings

UCAS Tariff

114-120

We've calculated how many Ucas points you'll need for this course.

57%
Applicants receiving offers

About this course


Course option

4years

Full-time | 2019

Subjects

Marketing

Psychology

Every business has end users – or customers – and every successful business correctly identifies its customers and strives to deliver what they want, in order to keep them. Marketing is at the centre of what businesses do. It helps organisations work out how they can identify and satisfy customer needs using strategic thinking, business acumen and carefully designed communications. As you progress through your Marketing degree, you will have the opportunity to develop the following practical skills and attributes that are much sought after by prospective employers:
Communication – the various essays, reports, examinations and presentations required throughout your studies will develop your ability to communicate effectively in a business setting. Team work – working in a group is an essential part of your Marketing degree, both during business simulation activities, as well as group debates and undertaking ‘live’ research projects for local businesses. This also builds on successful negotiation and influencing skills. Research and analysis – these skills develop as you progress through each year of your course, culminating in a significant piece of research for your Honours dissertation. By the time you graduate you’ll be able to write marketing research proposals for both commercial and academic purposes. Business/commercial awareness – through case study analysis, guest lectures and live projects with local employers, you will develop an understanding of what is going on in the business sector and the wider environment that organisations operate within. Assignments are designed to enable you to draw on your personal experiences and apply your learning directly to the business world.

Psychology is the scientific study of the mind and behaviour. During this course you will investigate how and why humans (and other animals) behave in the ways they do, and learn about the mental processes driving these behaviours. As you’ll discover, Psychology is a very broad subject, covering such diverse areas as brain function, perceiving the world and even the social interactions in a football crowd. Psychology at Stirling is internationally renowned for research and this feeds into teaching. In our taught modules, you learn of the importance of research in furthering the understanding of behaviour and, in practical work, develop research skills of your own. Semesters 1 – 2 comprise an introduction to psychology as a biological and behavioural science including: Developmental Psychology; Brain and Behaviour; Language and Thinking; Animal Behaviour; Clinical and Abnormal Psychology; Social Psychology and Cognitive Psychology. Other modules on this course may include: Research Methods, Social Psychology, Developmental Psychology, Individual Differences, Cognition, Animal Behaviour and Clinical and Health Psychology. In the final year of our Single Honours Programme, as well as an individual research project, you will choose from a wide variety of electives that are designed to allow you to explore topics that interest you and build your employability skills. Teaching is by workshops, small discussion groups and practical sessions such as laboratory work or field work. There are opportunities for placements with prospective employers and fieldwork in the study of animal behaviour. At the end of your final year, you will do an independent research project based in the real world and often with a practical value. Here at Stirling you will become an active learner and work with staff as collaborators. Our programme is designed to ensure you are attractive to employers and to enhance and develop your potential in the competitive job market. With its focus on behaviour and mind, Psychology links naturally with other disciplines such as Biology, Philosophy and Sociology. It also integrates with subjects valued in the workplace, such as Business Studies, Marketing and Human Resource Management.

Tuition fees

Select where you currently live to see what you'll pay:

Channel Islands
£9,250
per year
England
£9,250
per year
EU
£1,820
per year
International
£12,140
per year
Northern Ireland
£9,250
per year
Scotland
£1,820
per year
Wales
£9,250
per year

The Uni


Course location:

University of Stirling

Department:

Inter-departmental

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What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

83%
high
Marketing
76%
low
Psychology

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Teaching and learning

86%
Staff make the subject interesting
93%
Staff are good at explaining things
86%
Ideas and concepts are explored in-depth
79%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

90%
Library resources
88%
IT resources
90%
Course specific equipment and facilities
76%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

Who studies this subject and how do they get on?

55%
UK students
45%
International students
43%
Male students
57%
Female students
70%
2:1 or above
3%
Drop out rate

Most popular A-Levels studied (and grade achieved)

C
D
D

Psychology (non-specific)

Teaching and learning

77%
Staff make the subject interesting
80%
Staff are good at explaining things
77%
Ideas and concepts are explored in-depth
62%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

77%
Library resources
84%
IT resources
85%
Course specific equipment and facilities
52%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

Who studies this subject and how do they get on?

79%
UK students
21%
International students
21%
Male students
79%
Female students
80%
2:1 or above
2%
Drop out rate

Most popular A-Levels studied (and grade achieved)

C
C
C

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£18,000
low
Average annual salary
97%
med
Employed or in further education
59%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

51%
Sales, marketing and related associate professionals
9%
Sales assistants and retail cashiers
9%
Other administrative occupations
What do graduate employment figures really tell you?

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

Psychology (non-specific)

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£16,198
low
Average annual salary
99%
high
Employed or in further education
68%
low
Employed in a role where degree was essential or beneficial

Top job areas of graduates

16%
Welfare and housing associate professionals
15%
Sales assistants and retail cashiers
13%
Caring personal services
What do graduate employment figures really tell you?

20 years ago, this was a specialist degree for would-be psychologists but now it is the model of a modern, flexible degree subject. One of the UK's fastest-growing subject at degree level, and the second most popular subject overall (it recently overtook business studies), one in 23 of all graduates last year had psychology degrees. As you'd expect with figures like that, jobs in psychology itself are incredibly competitive, so to stand a chance of securing one, you need to get a postgraduate qualification (probably a doctorate in most fields, especially clinical psychology) and some relevant work experience. But even though there are so many psychology graduates — far more than there are jobs in psychology, and over 13,800 in total last year — this degree has a lower unemployment rate than average because its grads are so flexible and well-regarded by business and other industries across the economy. Everywhere there are good jobs in the UK economy, you'll find psychology graduates - and it's hardly surprising as the course helps you gain a mix of good people skills and excellent number and data handling skills. A psychology degree ticks most employers' boxes — but we'd suggest you don't drop your maths modules.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Marketing

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£18k

£18k

£21k

£21k

£25k

£25k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Psychology

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£15k

£15k

£18k

£18k

£20k

£20k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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This is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.

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This is the percentage of applicants to this course who received an offer last year, through Ucas.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

We calculate a mean rating of all responses to indicate whether this is high, medium or low compared to the same subject area at other universities.

Have a question about this info? Learn more here

This information is from the Higher Education Statistics Agency (HESA).

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

Have a question about this info? Learn more here

Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here