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University of Southampton

Marketing

UCAS Code: N501

Bachelor of Science (with Honours) - BSc (Hons)

Entry requirements


A level

A,A,B

AAB or ABB with A in Extended Project Qualification (EPQ). The University of Southampton values the Extended Project Qualification. Applicants taking the EPQ in addition to three A Levels may also be made an alternative offer one grade below the standard offer, conditional on an A grade in the EPQ. General Studies is not accepted. The below subjects are considered as restricted. This means that we can accept one subject from the following list if combined with other academic subjects: Applied subjects Art: including Design, Fine Art, Photography, Textiles Communication and Culture Communication Studies Creative Media Creative Writing Critical Thinking Dance Drama Film Studies Health & Social Care Home Economics Hospitality and Supervision ICT/IT Leisure Studies Media Studies Music Technology Outdoor Education PE Performing Arts Public Services Sports Studies/Science Theatre Studies Travel & Tourism Please note: Computing, Computer Studies, Product Design and Applied Business (single and double awards) are not considered to be restricted subjects.

AQA Level 3 Technical Level (720 glh)

DD

AQA Level 3 Technical Level in Business (Marketing) is accepted when combined with a suitable A level

Access to HE Diploma

D:39,M:6,P:0

60 credits with a minimum of 45 credits at Level 3 of which 39 credits must be at Distinction and 6 credits at Merit. Applicants may be required to meet additional subject-specific requirements for particular course

Cambridge International Pre-U Certificate - Principal

D3,D3,M2

If taking a combination of Pre-U and A-Levels then 136 UCAS points made up of an A-Level plus Pre-U grades; for example A in A-Level Business + Pre U: D3 in Maths and M1 or M2 in Law, OR B in A-Level Business + Pre U: D3 in Maths and D3 in Law.

Extended Project

A

The University of Southampton values the Extended Project Qualification. Applicants taking the EPQ in addition to three A Levels may also be made an alternative offer one grade below the standard offer, conditional on an A grade in the EPQ.

GCSE/National 4/National 5

Southampton Business School requires all applicants to achieve at least a Grade 4 in English and Grade 6 in Mathematics GCSEs (taken in England) or a Grade C in English and B in Mathematics (where taken in Northern Ireland or Wales).

International Baccalaureate Diploma Programme

34

Pass with 34 points overall including 17 at higher level, 5 in Maths (SL or HL), and English Syllabus A Standard or Higher Grade 4 or above English Syllabus B Standard Grade 6 or Higher Grade 4 or above Where A levels requirements are specified in specific subjects, applicants would be expected to offer these at Higher Level.

Leaving Certificate - Higher Level (Ireland) (first awarded in 2017)

H1,H2,H2,H2,H2,H2

All applicants would be required to have achieved a grade of O4 in Mathematics and English, the equivalent of GCSE Grade C/ Grade 4.

OCR Cambridge Technical Diploma

DD

OCR Cambridge Technical Diploma in Business is accepted if combined with one suitable A level with grade A. If your OCR is not in Business, we strongly suggest you contact us before applying.

OCR Cambridge Technical Extended Diploma

DDD

If you are studying an OCR Cambridge Technical Extended Diploma in Business then this is accepted and we strongly suggest you contact us before applying if you are studying a different subject.

OCR Cambridge Technical Foundation Diploma

DD

OCR Cambridge Technical Foundation Diploma in Business is accepted if combined with one suitable A level with grade A. If you are studying another subject in the OCR Cambridge Technical Foundation Diploma then we strongly suggest you contact us before applying to see if this is subject is accepted.

OCR Cambridge Technical Introductory Diploma

D-D,D,D

Disctinction from an OCR Cambridge Technical Introductory Diploma combined with grade A at A levels: D + AA or DD + A or DDD but care must be taken with subjects and restricted subjects which are Art & Design/Media/Performing Arts/Health & Social Care/IT/Sport/Digital Media/Laboratory Skills. As per our A level resticted subjects, we can only accept one restricted subject.

OCR Cambridge Technical Subsidiary Diploma

DD

DD plus one A level grade A OR if studying two Cambridge Technical Subsidiary Diplomas you will need DD in both of the Diplomas OCR Cambridge Technical Subsidiary Diploma in Business is accepted when combined with a suitable A level. If you are studying another subject in the OCR Cambridge Technical Foundation Diploma then we strongly suggest you contact us to see if this subject is accepted.

Pearson BTEC Level 3 National Diploma (first teaching from September 2016)

DD

Pearson BTEC Level 3 National Diploma is accepted if combined with one suitable A level with grade A. If you are studying a BTEC subject other than Business, we would suggest you contact us to enquire if the other subjects are suitable before applying. If you are studying two BTEC Level 3 National Diplomas care must be taken with restricted subjects.

Pearson BTEC Level 3 National Extended Certificate (first teaching from September 2016)

D

Distinction in Applied Law Distinction in the BTEC National Extended Certificate plus AA in A-levels

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

DDD

If you are studying a Level 3 BTEC or OCR Cambridge qualification in Business then this can be accepted. However, if another subject area is being studied we would advise you to check with us prior to applying to ensure this is acceptable.

Pearson BTEC Level 3 National Foundation Diploma (first teaching from September 2016)

D

Accepted with Distinction if combined with two A levels with grades of AB. If the BTEC National Foundation Diploma is in Business, this is accepted but we strongly advise you to contact us directly before applying if you are studying another subject.

Offers will be based on exams being taken at the end of S6. Subjects taken and qualifications achieved in S5 will be reviewed. Careful consideration will be given to an individual’s academic achievement, taking in to account the context and circumstances of their pre-university education. Please see the University of Southampton’s Curriculum for Excellence Scotland Statement for further information: http://www.southampton.ac.uk/assets/imported/transforms/content-block/UsefulDownloads_Download/76EAE52F749841A39C1965E3F54CDD76/university-of-southampton-curriculum-for-excellence-scotland-statement-July%202016.pdf Applicants are advised to contact their Faculty Admissions Office for more information: https://www.southampton.ac.uk/studentadmin/admissions/contact-us.page

We normally consider applicants who offer at least 1 Advanced Higher. Applicants presenting with only Highers will be considered on a case by case basis. Where Highers are taken over two years it might be expected that higher grades are achieved, particularly in any specific subjects required. Where A levels requirements are specified in specific subjects, applicants would be expected to offer these at Advanced Higher Level (or in some case Higher Level). GCSE – Grade C/ Grade 4 Standard Grade – Grade 3 National 5 – Grade C

Welsh Baccalaureate - Advanced Skills Challenge Certificate (first teaching September 2015)

B

AA from two A levels and B from the Advanced Welsh Baccalaureate Skills Challenge Certificate

UCAS Tariff

136

We've calculated how many Ucas points you'll need for this course.

52%
Applicants receiving offers

About this course


Course option

3years

Full-time | 2019

Subject

Marketing

Top 3 in the UK for Marketing (Complete University Guide, 2020)

An emphasis on digital and data-driven marketing makes this degree stand out from more traditional courses offered elsewhere. You’ll learn about contemporary digital marketing techniques and how to integrate them with offline methods. You’ll also learn how to analyse big data in order to measure the success of campaigns and identify trends to inform effective marketing decisions. The course offers plenty of opportunities to gain hands-on experience; for example you’ll devise and run a real digital campaign for an organisation and take part in an innovative simulation exercise. You’ll learn from expert academics who are at the forefront of research into digital marketing and marketing analytics as well as from industry guest speakers. The course is accredited by the Institute of Direct and Digital Marketing, reflecting its relevance to today’s marketing profession.

Modules

See our website for full list of modules available.

Assessment methods

You’ll learn through a combination of lectures, small-group classes and computer lab sessions. You’ll usually have around 12 hours of contact time per week, and you’ll be expected to spend at least another 28 hours a week on private study.
Our lecturers use a range of methods to bring your learning to life, including group work, presentations and case studies. You’ll put your learning into practice through hands-on exercises such as the development of a real online marketing campaign and participation in simulated marketing scenarios. Guest lectures by marketing professionals will add another dimension to your learning.
You’ll be assessed in a range of ways, including exams, group and individual assignments and your dissertation.

Tuition fees

Select where you currently live to see what you'll pay:

Channel Islands
£9,250
per year
England
£9,250
per year
EU
£9,250
per year
International
£16,536
per year
Northern Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

Main Site - Highfield Campus

Department:

Southampton Business School

TEF rating:

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What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

80%
med
Marketing

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Teaching and learning

77%
Staff make the subject interesting
90%
Staff are good at explaining things
86%
Ideas and concepts are explored in-depth
82%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

88%
Library resources
83%
IT resources
92%
Course specific equipment and facilities
78%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

Who studies this subject and how do they get on?

37%
UK students
63%
International students
35%
Male students
65%
Female students
95%
2:1 or above
2%
Drop out rate

Most popular A-Levels studied (and grade achieved)

A*
A
A

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£25,000
high
Average annual salary
97%
med
Employed or in further education
45%
low
Employed in a role where degree was essential or beneficial

Top job areas of graduates

55%
Sales, marketing and related associate professionals
15%
Engineering professionals
5%
Business, finance and related associate professionals
What do graduate employment figures really tell you?

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Marketing

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£24k

£24k

£30k

£30k

£42k

£42k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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This is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.

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This is the percentage of applicants to this course who received an offer last year, through Ucas.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

We calculate a mean rating of all responses to indicate whether this is high, medium or low compared to the same subject area at other universities.

Have a question about this info? Learn more here

This information is from the Higher Education Statistics Agency (HESA).

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here