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University of Reading

Food Marketing and Business Economics

UCAS Code: D670

Bachelor of Science (with Honours) - BSc (Hons)

Entry requirements


A level

A,B,B-B,B,B

Access to HE Diploma

D:30,M:15

to 15 Level 3 Units at Distinction and 30 Level 3 Units at Merit

Cambridge International Pre-U Certificate - Principal

D3,M2,M2-M2,M2,M2

Extended Project

B

In recognition of the excellent preparation that the Extended Project Qualification provides to students for University study, we now include achievement in the EPQ as part of a formal offer.  Eligible applicants would receive two offers,  our usual offer plus an alternative offer of a B in the EPQ and one grade lower in their A level subjects

International Baccalaureate Diploma Programme

32-30

Leaving Certificate - Higher Level (Ireland) (first awarded in 2017)

H2,H3,H3,H3,H3-H3,H3,H3,H3,H3

OCR Cambridge Technical Extended Diploma

DDM

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

DDM

Scottish Higher

A,A,B,B,B-A,B,B,B,B

Welsh Baccalaureate - Advanced Skills Challenge Certificate (first teaching September 2015)

A-B

The Advanced Welsh Baccalaureate Skills Challenge Certificate will be accepted in lieu of one A Level at the grade achieved.

UCAS Tariff

120-147

We've calculated how many Ucas points you'll need for this course.

100%
Applicants receiving offers

About this course


Course option

3years

Full-time | 2019

Subjects

Business and management

Food marketing

If you are interested in a commercial career with a connection to food, then this BSc Food Marketing and Business Economics is the degree for you.
It develops skills in business management, marketing and economics designed to address key food industry challenges. You will have the chance to apply these skills to live food business problems. Working as part of a team, you will develop a research proposal to address a real food business brief, carry out the research and present your findings to the company. If you're thinking of starting your own food business, this course also offers opportunities to gain entrepreneurial skills and insight.

An exciting part of the course is a marketing research project, which enables you to work as a consultant for a real food business. Working as part of a team, you will develop a research proposal to address the client’s brief, carry out the research and present your findings to the company. Past projects have included a review of the pre-packed chilled deserts category for Waitrose and fairtrade awareness for the Day Chocolate Company. Other clients have included Sainsbury's, Hotel Chocolat, Procter & Gamble, Mars and United Biscuits.

During your final year, you will complete a dissertation on a food-related topic that covers at least one of the three major disciplines of the course (business management, marketing and economics). In the past, these have covered topics as varied as food insecurity in The Gambia and the importance of corporate ownership in consumer choice.

You have the option of studying this degree over four years with a placement year in industry or study abroad.

**Careers**

As a graduate of this course you will leave with a range of specialist and transferable skills, including tools for market and business analysis, qualitative and quantitative research enquiry, and an understanding of consumer behaviour and marketing and business strategy.

You will be well-placed to move into a range of key business roles within the food industry and other sectors. These can include marketing, brand management, category management, retail management, supply chain management, sales, buying, policy analysis and production development. Previous students have gone on to work for a wide range of companies, both big and small, including Mars, Sainsbury's, Kellogg's, Unilever, and Heineken.

Alternatively, you may choose to move into other careers, such as banking, accountancy or teaching. This degree is also an ideal stepping-stone for postgraduate study.

Modules

Sample modules may include:

• Business management

• The UK food chain

• Food choice and regulation

• Research methods and data analysis

• Food business project

Check our website for more details of the course structure.

Tuition fees

Select where you currently live to see what you'll pay:

Channel Islands
£9,250
per year
England
£9,250
per year
EU
£9,250
per year
International
£16,475
per year
Northern Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

University of Reading

Department:

School of Agriculture, Policy and Development

TEF rating:

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What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

61%
low
Food marketing

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Business and management

Sorry, no information to show

This is usually because there were too few respondents in the data we receive to be able to provide results about the subject at this university.


Who studies this subject and how do they get on?

55%
UK students
45%
International students
52%
Male students
48%
Female students
84%
2:1 or above
7%
Drop out rate

Most popular A-Levels studied (and grade achieved)

B
B
B

Marketing

Teaching and learning

56%
Staff make the subject interesting
62%
Staff are good at explaining things
62%
Ideas and concepts are explored in-depth
59%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

65%
Library resources
54%
IT resources
74%
Course specific equipment and facilities
41%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

Who studies this subject and how do they get on?

57%
UK students
43%
International students
33%
Male students
67%
Female students
91%
2:1 or above
8%
Drop out rate

Most popular A-Levels studied (and grade achieved)

B
C
B

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Business and management

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£25,500
high
Average annual salary
98%
high
Employed or in further education
59%
low
Employed in a role where degree was essential or beneficial

Top job areas of graduates

23%
Sales, marketing and related associate professionals
20%
Business, research and administrative professionals
18%
Architects, town planners and surveyors
What do graduate employment figures really tell you?

As only a small number of students take courses in this subject area, there isn't much information on what graduates do when they finish, so bear that in mind when you review any stats. Management, finance and business roles are common, but it's a good idea to ask tutors what previous graduates taking specific courses went on to do when you're at an open day.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£23,000
high
Average annual salary
100%
high
Employed or in further education
76%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

80%
Sales, marketing and related associate professionals
7%
Business, finance and related associate professionals
3%
Functional managers and directors
What do graduate employment figures really tell you?

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Sorry, no information to show

This is usually because there were too few respondents in the data we receive to be able to provide results about the subject at this university.

Food marketing

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£23k

£23k

£25k

£25k

£28k

£28k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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This is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.

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This is the percentage of applicants to this course who received an offer last year, through Ucas.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

We calculate a mean rating of all responses to indicate whether this is high, medium or low compared to the same subject area at other universities.

Have a question about this info? Learn more here

This information is from the Higher Education Statistics Agency (HESA).

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

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Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here