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Bachelor of Arts (with Honours) - BA (Hons) years full-time, sandwich 2018
Bachelor of Arts (with Honours) - BA (Hons) years full-time 2018
Ucas points guide


% applicants receiving offers


  • Marketing
Student score
75% MED
% employed or in further study
100% HIGH
Average graduate salary
£21k MED
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What do you need to get in?

Source: UCAS

Main entry requirements

A level
Not Available

112 Tariff points from 3 A levels.

Scottish Highers
Not Available

BTEC Diploma
Not Available

Acceptable when combined with other qualifications.

BTEC Level 3 Extended Diploma

International Baccalaureate

17 points at Higher Level.

UCAS tariff points

112 points from 3 A levels or equivalent.

If your qualifications aren’t listed here, you can use our UCAS points guide of 112 and refer to the university’s website for full details of all entry routes and requirements.

The real story about entry requirements

% applicants receiving offers


Provided by UCAS, this is the percentage of applicants who were offered a place on the course last year. Note that not all applicants receiving offers will take up the place, so this figure is likely to differ from applicants to places.

What does the numbers of applicants receiving course offers tell me?

Tuition fee & financial support


Maximum annual fee for UK students. NHS-funded, sandwich or part-time course fees may vary.

If you live in:

  • Scotland and go to a Scottish university, you won’t pay tuition fees
  • Northern Ireland and go to an NI uni, you’ll pay £3,805 in tuition fees
  • Wales you’ll pay £3,810 in fees and get a tuition fee grant to cover the rest
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Will this course suit you?

Sources: UCAS & KIS

Every degree course is different, so it’s important to find one that suits your interests and matches the way you prefer to work – from the modules you’ll be studying to how you’ll be assessed. Top things to look for when comparing courses

Course description

Faced with today's highly challenging global economy, the need for effective marketing is greater than ever. This degree will provide a firm grounding in all aspects of modern international marketing. WHY STUDY THIS COURSE? The course is recognised by the Chartered Institute of Marketing (CIM) and allows you to study for CIM professional qualifications alongside your degree. CIM qualifications are highly sought after by employers and together with your degree which embeds employability skills throughout the curriculum, ensures you have best opportunities for a successful marketing career.This course received 87% for overall student satisfaction (National Student Survey 2017). MORE ABOUT THIS COURSE The University of Portsmouth is ranked 30th out of 117 UK universities for Business, Management and Marketing in The Guardian's University League Tables 2018. It also carries EPAS accreditation, which is a scheme operated by the European Foundation for Management Development, which means you'll benefit from studying a course which is recognised for its high quality student experiences of internationalisation and corporate engagement. WHO IS THIS COURSE FOR? If you're an enthusiastic and creative individual who wants to learn to engage customers and clients through good marketing practice then this course is for you. SKILLS AND EXPERIENCE GAINED In addition to gaining a broad understanding of how business operates in your first year, you will be introduced to the world of marketing, communications, product development and sales management. There are many practical aspects to the way you will learn including business pitches in our business simulation suite, live business projects working with local companies and national competitions. We strongly encourage students to spend their third year on a placement in an organisation where they can develop their practical skills - this substantially enhances your employability and gives you a flavour of the sort of marketing career you want to pursue. AFTER THE COURSE The University of Portsmouth is the UK's number 1 for boosting graduate salaries (The Economist 2017) and 95% of graduates on this course are in work or further study within six months of graduating (Destination of Leavers from Higher Education 2016). Our graduates have pursued careers in product management, marketing research, advertising, public relations, sales and web marketing.


The first year of this course provides you with a broad understanding of how business operates. In your second year you will develop your understanding of marketing and begin to tailor your degree through our range of options. In your final year you will study strategic marketing as a core unit and will have the option to specialise in an area of your choice through a selection of optional units. All students complete a final year project and you will have the choice of either a traditional dissertation or business theory research project or the more practical, applied options of the marketing consultancy project or work-based learning project.

University of Portsmouth

The library

Portsmouth is a vibrant waterfront city on the south coast with a rich maritime history. A flat and compact city, Portsmouth is easy to get around on foot or by bike and most University buildings are located in the centre. There is always plenty going on, whether in the bustle of the city centre or in the fresh air and open spaces of the seafront and the common.

How you'll spend your time

Sorry, we don’t have study time information to display here

How you'll be assessed

Sorry, we don’t have course assessment information to display here

What do the numbers say for

The percentages below relate to the general subject area at this uni, not to one course. We show these stats because there isn't enough data about the specific course, or where this is the most detailed info made available to us.

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What do students think about this subject here?

Source: NSS

Here's how satisfied past students were taking courses within this subject area about things such as the quality of facilities and teaching - useful to refer to when you're narrowing down your options. Our student score makes comparisons easier, showing whether overall satisfaction is high, medium or low compared to other unis.

What do student satisfaction scores tell you?

Overall student satisfaction 85%
Student score 75% MED
Able to access IT resources


Staff made the subject interesting


Library resources are satisfactory


Feedback on work has been helpful


Feedback on work has been prompt


Staff are good at explaining things


Staff value students' opinions



Who studies this subject?

Source: HESA

Start building a picture of who you could be studying with by taking a look at the profile of people that have studied this subject here in previous years.

UK / Non-UK
32% of students here are from outside the UK
Male / Female
45% of students are female
Full-time / Part-time
10% of students are part-time
Typical Ucas points
319 entry points typically achieved by students
2:1 or above
71% of students achieved a 2:1 or above
Drop-out rate
11% of students do not continue into the second year of their course
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What are graduates doing after six months?

Source: DLHE

Here’s what students are up after they graduate from studying this subject here. We’ve analysed the employment rate and salary figures so you can see at a glance whether they’re high, typical or low compared to graduates in this subject from other universities. Remember the numbers are only measured only six months after graduation and can be affected by the economic climate - the outlook may be different when you leave uni. What do graduate employment figures really tell you?

% employed or in further study 100% HIGH
Average graduate salary £21k MED
Graduates who are business, finance and related associate professionals


Graduates who are other elementary services occupations


Graduates who are sales, marketing and related associate professionals


Employment prospects for graduates of this subject

Sources: DLHE & HECSU
Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.
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