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University of Portsmouth

Digital Marketing

UCAS Code: N590

Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements


112-120 Tariff points from 3 A levels.

112-122 Tariff points from the Access to HE Diploma.

Cambridge Pre-U score of 54-60.

GCSE/National 4/National 5

5 GCSEs at grade C or above to include English and Mathematics/5 GCSEs at grade 4 or above to include English and Mathematics.

International Baccalaureate Diploma Programme

29

29 points from the IB Diploma, with 655/754 at Higher Level - 29 points from the IB Diploma, with 664 at Higher Level.

Leaving Certificate - Higher Level (Ireland) (first awarded in 2017)

H3,H3,H3,H3,H3-H3,H3,H3,H3,H4

Acceptable when combined with other qualifications.

Acceptable when combined with other qualifications.

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

DMM-DDM

112-120 Tariff points.

UCAS Tariff

112-120

112-120 points from 3 A levels or equivalent.

97%
Applicants receiving offers

About this course


This course has alternative study modes. Contact the university to find out how the information below might vary.

Course option

3.0years

Full-time | 2020

Other options

4.0 years | Sandwich | 2020

Subjects

Marketing

Multimedia computing science

**Overview**
From viral videos to personalised web content, you’ve seen and shared the work of digital marketers. This BA (Hons) Digital Marketing degree course can help you take the next step to join their ranks.

You’ll get a grounding in marketing while developing your digital skills. You’ll harness your creativity and learn to create content that captures an audience, communicates a message as well as understanding how to interpret digital data to drive results for organisations.

This course sets you up for an exciting career in a marketing team. You’ll be ready to work in web, media or service across a number of industries such as retail, finance or tourism.

**What you'll experience**

On this degree course, you’ll:
- Get specialist knowledge of digital media and how to use it to influence, persuade and connect customers and brands across web, social media, and other digital platforms

- Get to grips with the latest digital marketing and media software in our computer labs

- Develop the skills to produce content that demands attention and gets viewers clicking

- Learn from marketeers and digital media professionals who have a proven track record of success across many sectors, including entertainment and the arts industry

- Have the chance to get additional certification and achieve recognised industry professional qualifications alongside your degree

**Careers and opportunities**
Qualified digital marketers are in high demand. This course can lead to an exciting career in marketing, web and media roles in industries such as retail, finance and tourism.

**What can you do with a Digital Marketing degree?**
Previous graduates have pursued careers areas such as:

marketing communications
digital marketing
web and social media

**What jobs can you do with a Digital Marketing degree?**

Roles they've taken on include:

social media executive
marketing campaigns officer
business development manager
account manager
press officer
online marketing executive

When you finish the course, our Careers and Employability service can help you find a job that puts your skills to work in the industry. You can get help, advice and support for up to 5 years as you advance in your career.

Modules

Each module on this course is worth a certain number of credits.

In each year, you need to study modules worth a total of 120 credits. For example, 4 modules worth 20 credits and 1 module worth 40 credits.

Modules
Year 1

Core modules in this year include:

Marketing Principles and Practice
Marketing in Action
Digital Content Creation
Quantitative Methods and Data Analysis
Understanding Consumers

There are no optional modules in this year.

Year 2
Core modules in this year include:

Digital Marketing
Marketing Communications
Visualising Data
Social Media Marketing
Employability and Professional Development

Options to choose from in this year currently include:

Managing Product Portfolios
Professional Selling
Public Relations
A foreign language

Placement year (optional)
On this course, you can do an optional work placement year between your 2nd and 3rd years to get valuable experience working in industry.

We’ll help you secure a work placement that fits your situation and ambitions. You’ll get mentoring and support throughout the year.

year 3
Core modules in this year include:

Strategic Marketing in a Global Environment
Digital Marketing Strategy

Options to choose from in this year currently include:

Advertising
Communication Design
Trends in Technology
Understanding Brands
Social Marketing
Contemporary Issues in Product and Service Development

We use the best and most current research and professional practice alongside feedback from our students to make sure course content is relevant to your future career or further studies.

Therefore, some course content may change over time to reflect changes in the discipline or industry and some optional modules may not run every year. If a module doesn’t run, we’ll let you know as soon as possible and help you choose an alternative module.

Placement year
After your second year, you can do an optional work placement year to get valuable longer-term work experience in the digital marketing industry.

We've got loads of links with the digital marketing industry. Previous students have taken a placement year with local companies such as IBM and digital marketing agencies such as Lead Forensics.

You'll get plenty of support and mentoring throughout the year, to ensure you're getting the most out of your placement.

Work experience and career planning
To give you the best chance of securing a great job when you finish your course, our Careers and Employability service can help you get relevant digital marketing work experience during your course.

We'll help you identify placements, internships, voluntary roles and freelancing opportunities that will complement your studies and build your portfolio.

Learning support
As well as support by faculty teaching staff and your personal tutor, you can use the University’s Academic Skills Unit (ASK).

ASK provides one-to-one support in areas such as:

academic writing
note taking
time management
critical thinking
presentation skills
referencing
working in groups
revision, memory and exam techniques

If you have a mental or physical disability, the Additional Support and Disability Centre (ASDAC) can give you help, support and advice so you can reach your potential.

Teaching
Teaching methods on this course include:

lectures
workshops
seminars
ICT sessions
lab exercises

Assessment methods

You’ll be assessed through:

projects
presentations
group work
live client work
examinations
multiple-choice tests
essays
portfolio work

You’ll be able to test your skills and knowledge informally before you do assessments that count towards your final mark.

You can get feedback on all practice and formal assessments so you can improve in the future.

The way you’re assessed may depend on the modules you select. As a guide, students on this course last year were typically assessed as follows:

Year 1 students: 35% by written exams, 3% by practical exams and 62% by coursework
Year 2 students: 6% by written exams, 10% by practical exams and 84% by coursework
Year 3 students: 17% by written exams, 4% by practical exams and 79% by coursework

Tuition fees

Select where you currently live to see what you'll pay:

Channel Islands
£9,250
per year
England
£9,250
per year
EU
£9,250
per year
International
£14,300
per year
Northern Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

University of Portsmouth

Department:

Faculty of Business and Law

TEF rating:

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What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

72%
low
Marketing
76%
med
Multimedia computing science

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Teaching and learning

71%
Staff make the subject interesting
91%
Staff are good at explaining things
85%
Ideas and concepts are explored in-depth
70%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

89%
Library resources
91%
IT resources
84%
Course specific equipment and facilities
60%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

Who studies this subject and how do they get on?

68%
UK students
32%
International students
53%
Male students
47%
Female students
66%
2:1 or above
9%
Drop out rate

Most popular A-Levels studied (and grade achieved)

C
C
C

Computer science

Teaching and learning

75%
Staff make the subject interesting
85%
Staff are good at explaining things
77%
Ideas and concepts are explored in-depth
81%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

90%
Library resources
86%
IT resources
88%
Course specific equipment and facilities
68%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

Who studies this subject and how do they get on?

88%
UK students
12%
International students
86%
Male students
14%
Female students
72%
2:1 or above
15%
Drop out rate

Most popular A-Levels studied (and grade achieved)

C
C
B

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£23,000
high
Average annual salary
100%
high
Employed or in further education
74%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

71%
Sales, marketing and related associate professionals
6%
Sales assistants and retail cashiers
5%
Business, finance and related associate professionals
What do graduate employment figures really tell you?

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

Computer science

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£23,000
med
Average annual salary
95%
med
Employed or in further education
99%
high
Employed in a role where degree was essential or beneficial

Top job areas of graduates

44%
Information technology and telecommunications professionals
16%
Artistic, literary and media occupations
7%
Information technology technicians
What do graduate employment figures really tell you?

There are a lot of computing courses out there, and they vary a lot in content, modules and the way they work with employers, so individual courses can have very different outcomes. This is a course where you really need to get a good grade — employers really pay attention to the class of your degree and a low grade will serious hit your prospects. But you can get a job on pretty much any industry in the country with a computing degree - and organisation with an IT system and a web site needs graduates in this discipline - and many employers report difficulty in finding graduates. So most students do get jobs, and starting salaries are good, particularly in London. If you want to find out more about the prospects for a computer science course at a particular institution, it's a good idea to go on open days and talk to tutors about what previous graduates went on to do.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Marketing

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£22k

£22k

£28k

£28k

£30k

£30k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Multimedia computing science

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£21k

£21k

£25k

£25k

£27k

£27k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

We calculate a mean rating of all responses to indicate whether this is high, medium or low compared to the same subject area at other universities.

Have a question about this info? Learn more here

This information is from the Higher Education Statistics Agency (HESA).

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

Have a question about this info? Learn more here

Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here