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University of Northampton

Marketing Management

UCAS Code: N500
Bachelor of Science (with Honours) - BSc (Hons) years full-time, sandwich 2018
Bachelor of Science (with Honours) - BSc (Hons) years full-time 2018
Ucas points guide


% applicants receiving offers


  • Marketing
Student score
75% MED
% employed or in further study
96% MED
Average graduate salary
£18k LOW
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What do you need to get in?

Source: UCAS

Main entry requirements

A level

Scottish Highers

BTEC Diploma

Accepted at DM with an BTEC Subsidiary Diploma or Cambridge Technical Introductory Diploma at Merit, or with an A-level at C.

BTEC Level 3 Extended Diploma

International Baccalaureate

UCAS tariff points

If your qualifications aren’t listed here, you can use our UCAS points guide of 104 and refer to the university’s website for full details of all entry routes and requirements.

The real story about entry requirements

% applicants receiving offers


Provided by UCAS, this is the percentage of applicants who were offered a place on the course last year. Note that not all applicants receiving offers will take up the place, so this figure is likely to differ from applicants to places.

What does the numbers of applicants receiving course offers tell me?

Tuition fee & financial support

Not available

Maximum annual fee for UK students. NHS-funded, sandwich or part-time course fees may vary.

If you live in:

  • Scotland and go to a Scottish university, you won’t pay tuition fees
  • Northern Ireland and go to an NI uni, you’ll pay £3,805 in tuition fees
  • Wales you’ll pay £3,810 in fees and get a tuition fee grant to cover the rest
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Will this course suit you?

Sources: UCAS & KIS

Every degree course is different, so it’s important to find one that suits your interests and matches the way you prefer to work – from the modules you’ll be studying to how you’ll be assessed. Top things to look for when comparing courses

Course description

This course is focused on preparing you for your future career in marketing with an emphasis on providing you with the skills, knowledge and experience to make a real impact in your career. We do this by providing an engaging learning experience that blends the latest research with the opportunity to apply it to real life business challenges. Our tutors bring with them a wealth of industry experience and classroom sessions are enhanced through the use of guest speakers ensuring that all learning is relevant to today’s challenges. For all organisations marketing is an increasingly important function. Whether it’s a charity seeking to raise funds, a business looking for new customers or a brand expanding into new international markets, marketing lies at the heart of these activities. The marketing challenges of the future encompass the rise of technology, global competition, fast changing consumer trends and managing the entire customer experience whether that’s in-store or on social media. In this increasingly complex environment the demand for skilled marketers is increasing as is the presence of marketers on the executive board of major organisations. As a student on the BSc Marketing Management course, you will also have the opportunity to join the wider study trip to New York. The New York trip will give you the chance to network and go behind-the-scenes with advertising and marketing professionals at a range of different businesses. These usually include fashion brands, advertising agencies and financial institutions. There is also the option to complete a year’s work placement to prepare you for your future career. By studying at the University of Northampton, you can be sure that: Students enrolling on this course at Northampton will be provided with their own brand new Hewlett Packard laptop* to keep at no additional cost. All sports clubs and societies are free to join at Northampton and every essential course text book is available via the library, meaning you won’t have to purchase copies. For more information on this visit our website (northampton.ac.uk/benefits). If you join us in September 2018 you will be the first to experience student life at the University’s brand-new Waterside Campus. Come along to an Open Day to find out more. Based on the evidence available, the Teaching Excellence Framework (TEF) Panel judged that the University of Northampton delivers consistently outstanding teaching, learning and outcomes for its students. It is of the highest quality found in the UK. ✱ terms and conditions apply. See northampton.ac.uk/benefits for more information


STAGE 1: • Foundations of Marketing (compulsory) • Introduction to Marketing Communications (compulsory) • Business Modelling for Marketers (compulsory) • Understanding Consumers (compulsory) • Digital Marketing Essentials (compulsory) • Foundations of Advertising Media (designated) • Reflections of Work (designated) • English for Business Studies (designated) • Contemporary Chinese Studies (designated) STAGE 2: • Tactical and Strategic Marketing (compulsory) • Information for Marketing Decisions (compulsory) • Services Marketing (compulsory) • International Market Tactics (compulsory) • E-Marketing (compulsory) • Brand Management (designated) • New Ventures (designated) • Career Development and Employability (designated) • Integrated Marketing Communications (designated) STAGE 3: • Marketing Dissertation (designated) • Marketing Management (compulsory) • International Marketing (compulsory) • Research Project (designated) • Consumer Behaviour (compulsory) • Campaign Planning (designated) • Customer Relationship Management (designated) • Business Communication (designated) Module information is quoted for 17/18 entry. Please note that modules run subject to student numbers and staff availability, any changes will be communicated to applicants accordingly.

University of Northampton

Park Campus

Come to the University of Northampton and you will see that we do things a bit differently. We know that sharing knowledge, supporting creativity and striving to make a positive difference will change the future. What motivates us is the drive to help people make the changes that will transform their lives – people like you.

How you'll spend your time

Sorry, we don’t have study time information to display here

How you'll be assessed

Sorry, we don’t have course assessment information to display here

What do the numbers say for

The percentages below relate to the general subject area at this uni, not to one course. We show these stats because there isn't enough data about the specific course, or where this is the most detailed info made available to us.

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What do students think about this subject here?

Source: NSS

Here's how satisfied past students were taking courses within this subject area about things such as the quality of facilities and teaching - useful to refer to when you're narrowing down your options. Our student score makes comparisons easier, showing whether overall satisfaction is high, medium or low compared to other unis.

What do student satisfaction scores tell you?

Overall student satisfaction 84%
Student score 75% MED
Able to access IT resources


Staff made the subject interesting


Library resources are satisfactory


Feedback on work has been helpful


Feedback on work has been prompt


Staff are good at explaining things


Staff value students' opinions



Who studies this subject?

Source: HESA

Start building a picture of who you could be studying with by taking a look at the profile of people that have studied this subject here in previous years.

UK / Non-UK
23% of students here are from outside the UK
Male / Female
54% of students are female
Full-time / Part-time
6% of students are part-time
Typical Ucas points
247 entry points typically achieved by students
2:1 or above
67% of students achieved a 2:1 or above
Drop-out rate
17% of students do not continue into the second year of their course
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What are graduates doing after six months?

Source: DLHE

Here’s what students are up after they graduate from studying this subject here. We’ve analysed the employment rate and salary figures so you can see at a glance whether they’re high, typical or low compared to graduates in this subject from other universities. Remember the numbers are only measured only six months after graduation and can be affected by the economic climate - the outlook may be different when you leave uni. What do graduate employment figures really tell you?

% employed or in further study 96% MED
Average graduate salary £18k LOW
Graduates who are other elementary services occupations


Graduates who are other administrative occupations


Graduates who are sales, marketing and related associate professionals


Employment prospects for graduates of this subject

Sources: DLHE & HECSU
Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.
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