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University of Northampton

Advertising & Digital Marketing (with Foundation Study)

UCAS Code: N561

Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements


A level

D,E,E

Access to HE Diploma

M:0,P:45

Cambridge International Pre-U Certificate – Principal subjects

P3,P3,P3

International Baccalaureate Diploma Programme

24

Irish Leaving Certificate - Higher Level

H4,H4,H4

Pearson BTEC Level 3 National Diploma

MM

Pearson BTEC Level 3 National Extended Diploma

MPP

Scottish Higher

B,C,C

or CCCC

UCAS Tariff

64
75%
Applicants receiving offers

About this course


Course option

4years

Full-time | 2018

Subjects

Marketing

Advertising

The Foundation Study Framework offers a new and exciting route into studying for a degree, attracting ambitious and driven students who are willing to learn and advance.

If you have non-standard qualifications or do not quite meet the admissions requirements for BA Advertising & Digital Marketing we can offer you a fantastic opportunity to study a four year BA Advertising & Digital Marketing programme which includes a Foundation Study Framework. The Foundation Study Framework will help you develop the theoretical/practical and academic skills you need, in order to successfully progress to the full award.

The Foundation Study Framework provides you with a practical and group-based approach to learning that supports your development and your transition to Higher Education, whilst introducing you to key ideas and skills used within Advertising & Digital Marketing. We are also committed to engaging you with specialist Advertising modules from the outset, whilst extending support into your second year of study (Stage One).

- Based on the evidence available, the TEF Panel judged that the University of Northampton delivers consistently outstanding teaching, learning and outcomes for its students. It is of the highest quality found in the UK.

- Students enrolling on this course at Northampton will be provided with their own brand new Hewlett Packard laptop* to keep at no additional cost. All sports clubs and societies are free to join at Northampton and every essential course text book is available via the library, meaning you won’t have to purchase copies. For more information on this visit our website (northampton.ac.uk/benefits).

? terms and conditions apply. See northampton.ac.uk/benefits for more information

- Join us in September 2018 and be the first to experience student life at the University’s brand-new Waterside Campus. Come along to one of our Open Days to find out more.

Modules

**FOUNDATION STUDY FRAMEWORK:**

You will study two 40 credit modules that form the Foundation Study Framework. These are:

• Subject Studies 1: Practical and Study Skills – provides you with an introduction to key concepts, theories and principles associated with the area of study.

• Research for Practice: provides an overview of the principles of research, research methods and the learning environment of the University. It will also include an introduction to the academic languages of the subject and the learning experience of degree study.

These modules are delivered concurrently with two Level 4 modules from your programme:

• Foundations of Marketing

• Introduction to Marketing Communications.

Upon successful completion of these modules, you will progress to Stage One of BA Advertising and Digital Marketing, in which you will receive further support through:

• Subject Studies 2: Working with Ideas – focuses specifically on the generation and development of ideas, building the key IT/ literacy/numeracy skill sets required by the programme.

In the remainder of Stage One, you will take 4 further 20 credit modules from the BA Advertising and Digital Marketing.

**STAGE TWO:**

• Managing the Communications Process (compulsory)

• e-Marketing (compulsory)

• Professional Practice for the Creative Industries (compulsory)

• Information for Marketing Decisions (compulsory)

• Public Relations Management and Practice (designated)

• Learning Through Work (WBL) (designated)

• Career Development and Employability (designated)

**STAGE THREE:**

• Research Project (compulsory)

• Advertising Consultancy Project (designated)

• Issues in Advertising Practice (compulsory)

• Consumer Behaviour (compulsory)

• Customer Relationship Management (compulsory)

Module information is quoted for 17/18 entry. Please note that modules run subject to student numbers and staff availability, any changes will be communicated to applicants accordingly.

Assessment methods

A variety of individual and group based assessments are used, including:

• reports

• presentations

• posters

• e-portfolios

• projects

• client briefs

• multiple-choice tests

• examinations.

The Uni


Course location:

University of Northampton

Department:

Media, English and Culture

TEF rating:
Read full university profile

What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

75%
med
Marketing
75%
med
Advertising

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Teaching and learning

77%
Staff make the subject interesting
91%
Staff are good at explaining things
76%
Ideas and concepts are explored in-depth
81%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

91%
Library resources
93%
IT resources
81%
Course specific equipment and facilities
75%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions
Feel part of a community on my course

Who studies this subject and how do they get on?

77%
UK students
23%
International students
46%
Male students
54%
Female students
67%
2:1 or above
17%
Drop out rate
247

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

100%
high
Employed or in further education
91%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

15%
Sales, marketing and related associate professionals
6%
Customer service occupations
6%
Sales related occupations
What do graduate employment figures really tell you?

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Sorry, no information to show

This is usually because there were too few respondents in the data we receive to be able to provide results about the subject at this university.

Business and management

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£18k

£18k

£21k

£21k

£23k

£23k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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This is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.

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This is the percentage of applicants to this course who received an offer last year, through Ucas.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

Have a question about this info? Learn more here

This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

We calculate a mean rating of all responses to indicate whether this is high, medium or low compared to the same subject area at other universities.

Have a question about this info? Learn more here

This information is from the Higher Education Statistics Agency (HESA).

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

Have a question about this info? Learn more here

Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here