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Bachelor of Arts (with Honours) - BA (Hons) years full-time, sandwich 2018
Bachelor of Arts (with Honours) - BA (Hons) years full-time 2018
Ucas points guide


% applicants receiving offers


  • Marketing
Student score
72% MED
% employed or in further study
95% MED
Average graduate salary
£19k MED
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What do you need to get in?

Source: UCAS

Main entry requirements

A level

Scottish Highers
Not Available

BTEC Diploma
Not Available

BTEC Level 3 Extended Diploma

UCAS tariff points

If your qualifications aren’t listed here, you can use our UCAS points guide of 120 and refer to the university’s website for full details of all entry routes and requirements.

The real story about entry requirements

% applicants receiving offers


Provided by UCAS, this is the percentage of applicants who were offered a place on the course last year. Note that not all applicants receiving offers will take up the place, so this figure is likely to differ from applicants to places.

What does the numbers of applicants receiving course offers tell me?

Tuition fee & financial support


Maximum annual fee for UK students. NHS-funded, sandwich or part-time course fees may vary.

If you live in:

  • Scotland and go to a Scottish university, you won’t pay tuition fees
  • Northern Ireland and go to an NI uni, you’ll pay £3,805 in tuition fees
  • Wales you’ll pay £3,810 in fees and get a tuition fee grant to cover the rest
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Will this course suit you?

Sources: UCAS & KIS

Every degree course is different, so it’s important to find one that suits your interests and matches the way you prefer to work – from the modules you’ll be studying to how you’ll be assessed. Top things to look for when comparing courses

Course description

Needs, wants, desires. If you want to understand what drives people to buy products and services, and how to attract them in the first place, you could build a successful career for yourself in business. Our course aims to give you a thorough grounding in marketing to develop creative and compelling communications. The world of marketing is becoming more and more competitive. Businesses want to stand apart, but with so many channels available to them to get their message across, it’s becoming increasingly difficult to do so. The course gives you a solid marketing foundation and an understanding of advertising and interactive communications and how to use them successfully. We’ll give you the opportunity to develop your marketing skills and become extremely attractive to employers. While you’re here you'll have the chance to take part in two competitions. Every year our marketing students can get involved in L’Oreal’s ‘Brandstorm’ and the Chartered Institute of Marketing (CIM) ‘The Pitch’. Huddersfield students have won both competitions in the past. Thanks to our network of contacts in the business world, we’ll give you opportunities to work on live projects. Not to mention an optional placement year. Employers are looking for graduates who have real-world experience, and we’ll give you the chance to build up your CV. At Huddersfield, we were the first to introduce marketing into our undergraduate degrees. We like to stay at the cutting-edge with our Marketing BA(Hons) course too. We aim to keep abreast of all the latest marketing thinking and practice, to give you an excellent opportunity to build your skills and move on to your marketing career.


Year 1: Core modules: Markets and Marketing; Practical Marketing; The Marketing Environment; Brands and Branding; Creativity and Innovation for Business. Year 2: Core modules: Marketing Communications; Customer Insight; Market Research and Consultancy; Managing and Communicating Brands; The Customer Experience. Year 3 - optional placement year: The course offers an optional one-year (48 weeks) work placement after the second year, in the UK or abroad. Final year: Core modules: Strategic Marketing Planning; Dissertation. Option modules: Choose two from a list which may include: Creative Brand Management; Advertising Strategy and Planning; Strategic Retailing; Digital And Social Media Marketing; International Marketing; Direct and Digital Marketing; Public Relations and Sponsorship; Marketing and Management of Innovation; Marketing for Small Business; Creative Brand Management.

University of Huddersfield

The campus at sunset

The University of Huddersfield was named Times Higher Education University of the Year in 2013, an award supported by outstanding support for students at all levels. The university is in the top ten in the UK for graduate employability and teaching excellence and the number one mainstream university in England for assessment and feedback. Combine this with our record for supporting work placements and student enterprise and you will find there is a lot more to Huddersfield than meets the eye.

How you'll spend your time

Sorry, we don’t have study time information to display here

How you'll be assessed

Sorry, we don’t have course assessment information to display here

What do the numbers say for

The percentages below relate to the general subject area at this uni, not to one course. We show these stats because there isn't enough data about the specific course, or where this is the most detailed info made available to us.

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What do students think about this subject here?

Source: NSS

Here's how satisfied past students were taking courses within this subject area about things such as the quality of facilities and teaching - useful to refer to when you're narrowing down your options. Our student score makes comparisons easier, showing whether overall satisfaction is high, medium or low compared to other unis.

What do student satisfaction scores tell you?

Overall student satisfaction 79%
Student score 72% MED
Able to access IT resources


Staff made the subject interesting


Library resources are satisfactory


Feedback on work has been helpful


Feedback on work has been prompt


Staff are good at explaining things


Staff value students' opinions



Who studies this subject?

Source: HESA

Start building a picture of who you could be studying with by taking a look at the profile of people that have studied this subject here in previous years.

UK / Non-UK
34% of students here are from outside the UK
Male / Female
52% of students are female
Full-time / Part-time
2% of students are part-time
Typical Ucas points
341 entry points typically achieved by students
2:1 or above
64% of students achieved a 2:1 or above
Drop-out rate
7% of students do not continue into the second year of their course
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What are graduates doing after six months?

Source: DLHE

Here’s what students are up after they graduate from studying this subject here. We’ve analysed the employment rate and salary figures so you can see at a glance whether they’re high, typical or low compared to graduates in this subject from other universities. Remember the numbers are only measured only six months after graduation and can be affected by the economic climate - the outlook may be different when you leave uni. What do graduate employment figures really tell you?

% employed or in further study 95% MED
Average graduate salary £19k MED
Graduates who are sales assistants and retail cashiers


Graduates who are sales, marketing and related associate professionals


Graduates who are information technology and telecommunications professionals


Employment prospects for graduates of this subject

Sources: DLHE & HECSU
Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.
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