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University of Huddersfield

Media, Promotional Culture and Advertising

UCAS Code: A135

Bachelor of Arts (with Honours) - BA (Hons)

Entry requirements


A level

B,B,C

Access to HE Diploma

M:45

112 UCAS tariff points from International Baccalaureate qualifications.

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)

DMM

UCAS Tariff

112

from a combination of Level 3 qualifications.

100%
Applicants receiving offers

About this course


This course has alternative study modes. Contact the university to find out how the information below might vary.

Course option

3years

Full-time | 2019

Other options

4 years | Sandwich | 2019

Subjects

Advertising

Media and communication studies

Publicity studies

**Our degree in Media, Promotional Culture and Advertising will give you the technical, creative and analytical skills needed to succeed in the rapidly developing promotional industries. It will give you the tools to examine media examples and an understanding of how media industries are funded, learn techniques in which to conduct audience and market research, and think about the role of public relations in society. You will learn to write advertising copy and press releases, make and distribute promotional videos, and manage social media accounts.**

Why study Media, Promotional Culture and Advertising at Huddersfield?

- You will be supported by Internationally recognised professors conducting cutting-edge research, leading media professionals and practitioners

- You will study in industry-standard facilities

- You will create your own news broadcasts, podcasts and radio shows, magazine and newspaper reports

- Opportunities to gain work experience on media industry placements including the optional year-long professional placement year

- The vast range of optional modules means you can tailor your degree to match your exact career ambitions

Modules

Year 1
Core modules:
Texts
Users
Industries
Technology
Video and Audio Production (Broadcast / Creative / Sports)

Option modules:
Choose one from a list which may include:
Writing for the Media and Storytelling
Popular Screen Entertainment: Histories, Forms, and Pleasures

Year 2
Core modules:
Methods in Media, Communication and Journalism Research
Media Work
Participatory Media and Fans (Sport / Music / Film and Television /Brands, Consumer Culture & Shopping)
Promotional Culture and PR

Option modules:
Choose up to two from a list which may include:
Making Film and Television
Digital Radio and Audio Production
Magazine Design and Production
Planet/Hollywood: Contemporary Global Cinema
Sport, Media and Culture
Reporting and Writing

Year 3 - optional placement or study abroad year

Final Year
Core modules:
Dissertation / Practice Dissertation
Branding and Advertising
Media Industry Project

Students who have successfully completed the Work Placement Year replace the Media Industry Project with one additional option module.

Option modules:
Choose two from a list which may include:
Media Policy, Law and Ethics
Journalism Innovation
Video Shorts: Music, Advertising and Short film
Writing Techniques Across Media (Transmedia Writing)
Digital Media, Data and Analysis
Stars and Celebrity
Video Games and Culture

At any year of study, one module outside the named degree programme, but offered within the School of Music, Humanities and Media, may be taken as an alternative to any of the option modules listed above where feasible and subject to timetabling restrictions and the approval of your Course Leader.

Assessment methods

Assessment of this course will take a variety of forms including written assignments, study logs, examinations, individual and group projects, presentations, practical production, and a dissertation.

Your module specification/course handbook will provide full details of the assessment criteria applying to your course.

Tuition fees

Select where you currently live to see what you'll pay:

Channel Islands
£9,250
per year
England
£9,250
per year
EU
£9,250
per year
International
£14,000
per year
Northern Ireland
£9,250
per year
Scotland
£9,250
per year
Wales
£9,250
per year

The Uni


Course location:

University of Huddersfield

Department:

Music Humanities and Media- General

TEF rating:

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What students say


We've crunched the numbers to see if overall student satisfaction here is high, medium or low compared to students studying this subject(s) at other universities.

75%
med
Advertising
77%
med
Media and communication studies

How do students rate their degree experience?

The stats below relate to the general subject area/s at this university, not this specific course. We show this where there isn’t enough data about the course, or where this is the most detailed info available to us.

Marketing

Teaching and learning

83%
Staff make the subject interesting
86%
Staff are good at explaining things
82%
Ideas and concepts are explored in-depth
80%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

87%
Library resources
100%
IT resources
95%
Course specific equipment and facilities
53%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

Who studies this subject and how do they get on?

65%
UK students
35%
International students
45%
Male students
55%
Female students
75%
2:1 or above
9%
Drop out rate

Most popular A-Levels studied (and grade achieved)

A
B
C

Media studies

Teaching and learning

91%
Staff make the subject interesting
100%
Staff are good at explaining things
82%
Ideas and concepts are explored in-depth
98%
Opportunities to apply what I've learned

Assessment and feedback

Feedback on work has been timely
Feedback on work has been helpful
Staff are contactable when needed
Good advice available when making study choices

Resources and organisation

88%
Library resources
86%
IT resources
98%
Course specific equipment and facilities
52%
Course is well organised and has run smoothly

Student voice

Staff value students' opinions

Who studies this subject and how do they get on?

92%
UK students
8%
International students
42%
Male students
58%
Female students
65%
2:1 or above
16%
Drop out rate

Most popular A-Levels studied (and grade achieved)

B
B
C

Communications and media

Sorry, no information to show

This is usually because there were too few respondents in the data we receive to be able to provide results about the subject at this university.


Who studies this subject and how do they get on?

81%
UK students
19%
International students
30%
Male students
70%
Female students
75%
2:1 or above
11%
Drop out rate

Most popular A-Levels studied (and grade achieved)

C
C
C

After graduation


The stats in this section relate to the general subject area/s at this university – not this specific course. We show this where there isn't enough data about the course, or where this is the most detailed info available to us.

Marketing

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£19,000
med
Average annual salary
91%
low
Employed or in further education
72%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

34%
Sales, marketing and related associate professionals
15%
Functional managers and directors
8%
Other elementary services occupations
What do graduate employment figures really tell you?

Want to join a fast-moving, diverse industry that's at the cutting edge of tech? Try marketing! A lot of the jobs are in London, but graduates don't just go to work in advertising agencies — all sorts of industries do their own marketing these days, and with the rise of digital and mobile technology, a lot of marketing is done in quite innovative ways using a wide range of methods. Common industries (apart from advertising and PR) include recruitment, online retail, higher education, banking and IT. A lot of jobs in this industry are handled through recruitment agencies, so if you get in touch with them early, that might give you a headstart for some of the jobs available. But be careful — unpaid working is not the norm in the marketing industry, but it is more common than in most sectors.

Media studies

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£18,000
med
Average annual salary
98%
med
Employed or in further education
83%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

22%
Media professionals
14%
Other elementary services occupations
11%
Sales assistants and retail cashiers
What do graduate employment figures really tell you?

Only a small number of students study courses within this catch-all subject area, so there isn't a lot of information available on what graduates do when they finish - bear that in mind when you look at any stats. Marketing and PR were the most likely jobs for graduates from these courses, but it's sensible to go on open days and talk to tutors about what you might expect from the course, and what previous graduates did.

Publicity studies

What are graduates doing after six months?

This is what graduates told us they were doing (and earning), shortly after completing their course. We've crunched the numbers to show you if these immediate prospects are high, medium or low, compared to those studying this subject/s at other universities.

£18,000
med
Average annual salary
98%
high
Employed or in further education
100%
med
Employed in a role where degree was essential or beneficial

Top job areas of graduates

23%
Media professionals
10%
Sales assistants and retail cashiers
10%
Other elementary services occupations
What do graduate employment figures really tell you?

We've got an internationally competitive marketing and PR sector and not surprisingly, that is the main industry head into after university. Nearly a third of publicity studies graduates from 2015 were working in London by 2015, but graduates don't just go to work in PR agencies — all sorts of organisations do their own publicity these days, and with the rise of digital and mobile technology and social media, a lot of marketing is done in quite innovative ways and there is serious demand for good PR staff. This year, a lot of the jobs that graduates got in PR and marketing were found through personal contacts and through recruitment agencies, so build up your contacts, and network your way to a job!

What about your long term prospects?

Looking further ahead, below is a rough guide for what graduates went on to earn.

Advertising

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£19k

£19k

£21k

£21k

£23k

£23k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Media and communication studies

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£16k

£16k

£19k

£19k

£21k

£21k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

Publicity studies

The graph shows median earnings of graduates who achieved a degree in this subject area one, three and five years after graduating from here.

£16k

£16k

£19k

£19k

£21k

£21k

Note: this data only looks at employees (and not those who are self-employed or also studying) and covers a broad sample of graduates and the various paths they've taken, which might not always be a direct result of their degree.

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This is what the university has told Ucas about the criteria they expect applicants to satisfy; some may be compulsory, others may be preferable.

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This is the percentage of applicants to this course who received an offer last year, through Ucas.

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This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Course location and department:

This is what the university has told Ucas about the course. Use it to get a quick idea about what makes it unique compared to similar courses, elsewhere.

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Teaching Excellence Framework (TEF):

We've received this information from the Department for Education, via Ucas. This is how the university as a whole has been rated for its quality of teaching: gold silver or bronze. Note, not all universities have taken part in the TEF.

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This information comes from the National Student Survey, an annual student survey of final-year students. You can use this to see how satisfied students studying this subject area at this university, are (not the individual course).

We calculate a mean rating of all responses to indicate whether this is high, medium or low compared to the same subject area at other universities.

Have a question about this info? Learn more here

This information is from the Higher Education Statistics Agency (HESA).

You can use this to get an idea of who you might share a lecture with and how they progressed in this subject, here. It's also worth comparing typical A-level subjects and grades students achieved with the current course entry requirements; similarities or differences here could indicate how flexible (or not) a university might be.

Have a question about this info? Learn more here

Post-six month graduation stats:

This is from the Destinations of Leavers from Higher Education Survey, based on responses from graduates who studied the same subject area here.

It offers a snapshot of what grads went on to do six months later, what they were earning on average, and whether they felt their degree helped them obtain a 'graduate role'. We calculate a mean rating to indicate if this is high, medium or low compared to other universities.

Have a question about this info? Learn more here

Graduate field commentary:

The Higher Education Careers Services Unit have provided some further context for all graduates in this subject area, including details that numbers alone might not show

Have a question about this info? Learn more here

The Longitudinal Educational Outcomes dataset combines HRMC earnings data with student records from the Higher Education Statistics Agency.

While there are lots of factors at play when it comes to your future earnings, use this as a rough timeline of what graduates in this subject area were earning on average one, three and five years later. Can you see a steady increase in salary, or did grads need some experience under their belt before seeing a nice bump up in their pay packet?

Have a question about this info? Learn more here